Different from the lineup announced at the Marathon annual meeting in March this year, the newly announced China Marathon Grand Slam (abbreviated as China Grand Slam) on August 23 has changed from 5 to 4 members in the 2017-2018 season. In the 2017-2018 season, the China Marathon Grand Slam kicks off at the Beijing Marathon on September 17, 2017. After the Guangzhou Marathon, the Chongqing Marathon and the Wuhan Marathon, the Beijing Marathon officially ended in 2018.
Beima, Hanma, Guangma and heavy horses are still on the list, but the name of the Shanghai Marathon has disappeared.
A person close to the operating company Shanghai Donghao Lansheng Event Management Co., Ltd. told Lazy Bear Sports that the China Athletics Association had direct contact with sports bureaus around the country. As a result, Tian Xie and the Shanghai Sports Bureau directly discussed and did not find Dong Ha Lan. Health.
Beijing Huan-ao Sports Development Co., Ltd. (referred to as Huanao Sports), the exclusive operator of the Grand Slam project in China, gave nine criteria for the selection of events. The first three hard standards were: 1. To be sponsored by the China Field Association; 2. Certified as Category A race; 3. Complete marathon project.
For the latest progress in the Chinese Marathon Grand Slam, Wu Jiang, General Manager of the Central Olympics Sports, said in an exclusive interview with Lazy Bear Sports that “China’s Grand Slam is a government-led, hosted, and supported project, but our Olympic Sports is a business. The operating organization will use commercial methods to promote the project.This (China Marathon Grand Slam) is a product, everyone will be admitted to enter, and will not wait for the first time to wait and see. Not only the member units, sponsors are also waiting to see. It's normal."
The Beijing Marathon of the four marathon races of the 2017-18 Chinese Grand Marathon was started in 1981. As an international gold medal and domestic gold medal event, both the scale, influence, professionalism, and historical heritage of the event are all in the country. One of the best. As the lead unit of the Chinese marathon event, the selection of the North Horse is well-deserved.
Among the other three selected companies, Guangzhou Mara was released in 2012 as an international silver medal and domestic gold medal event. The Chongqing Marathon was founded in 2011. It is a domestic gold medal event, marking the selection of the Olympic Games and the national marathon championship; the first in the Wuhan Marathon. Held in 2016, he received a good reputation for his meticulous service to runners. In addition, behind Hanma is a company with the same operation as Beima, Zhongao Road Run - Bei Ma runs independently for Zhongao Road Run, and Hanma operates jointly with a subsidiary established by Wuhan Sports Development Investment Company and Zhongao Road Run. . In the four member tournaments, apparel and equipment sponsors of Hanma, Goma and Guangma are Xtep. There are no races in East China.
â–² 2017-18 Season Chinese Marathon Grand Slam Schedule
When accepting a sloth bear sports visit in May this year, Wu Jiang once said that “the marathon has developed very rapidly in China in recent years, with a large quantity, large scale, and high attention. However, if there is more than one event, there will be a phenomenon of uneven quality and quality. In the context of this, the China Athletics Association has created the China Marathon Grand Slam, which is to set a benchmark for the Chinese marathon. This is an attitude."
At that time, the China Marathon Grand Slam member tournament also included the Shanghai Marathon. However, in the latest list, the horse was not selected and no other eastern marathon events were added. Many industry runners have therefore questioned the Chinese marathon grand slam.
“The rules and methods we publish will take time to test and implement. Follow-up may also be constantly updated. Our original intention is to set the benchmark for the operation of the Chinese Marathon. It cannot be the standard. We hope that other events will face this. The direction is to work hard, but it does not mean that any domestic marathon event cannot be completed by the Grand Slam (Membership), so Wu Jiang said.
Without joining the Shanghai Grand Marathon, the future of Shanghai Marathon is bound to become a topic of concern in the industry. In addition to the Chinese Grand Slam, the Chinese market also has two alliances, the Asian Marathon Grand Slam and the World Marathon Grand Slam.
The Asian Marathon Grand Slam (APM, or Asia Grand Slam) established a preparatory committee in Doha, Qatar, in October last year and officially launched in Beijing in July this year. The event was led by the Asian Athletics Federation, the Beijing Marathon, the Beirut Marathon (Lebanon), the Seoul Marathon (South Korea) and Infront China.
Coincidentally, in the first season of the 2017-2018 season, the Asian Grand Slam also made the Beijing Marathon on September 17 the first stop of the season, followed by the Beirut Marathon and the Seoul Marathon, and returned to the Beijing Marathon in 2018 as The end of the season.
In other words, whether it is a Chinese Grand Slam or an Asian Grand Slam, at least in the first season, the Northern Horse is a star event that stands in the center of the stage.
â–² North Malaysia has become a core member of two marathon grand slams in China and Asia
“The alliance between events is common in developed sports markets. An important significance of the establishment of the tournament alliance lies in the sharing of knowledge and experience among the members. Because the road races are relatively regional, they will face many common issues. The challenges, such as ensuring player safety, reducing overall procurement costs, and sharing operations teams with each other, said Julia Cui. She once served on the North Horse operating company Octagon Global, and currently serves as the general manager of Marathon Race Management Consultancy Beijing Orange Ray Markets Consultancy Company.
There is no high probability of escaping from China Grand Slam to join the Asian Grand Slam. After all, the latter is an international organization. Its desire to develop new national marathon events may be even higher. The significance of attracting and joining is not great.
On April 26 this year, Wanda Group and the World Marathon Majors (WMM) announced a strategic cooperation. At the press conference, the two sides announced that in the next 10 years, Wanda will hold 3 World Grand Marathon Grand Slam tournaments in the Asia-Pacific region. Wanda Sports will join WMM in selecting a first-tier city in China to host the World Grand Marathon Grand Slam. However, WMM set a three-year evaluation period for the World Marathon grand slam held in China.
"This game also has strict requirements. It must be done for three years. There are three years of evaluation period, and it will finally be able to land, so it is extremely strict." Wang Jianlin said at the time.
It is difficult for Wanda to create a brand-new event from scratch and then pass the WMM certification through three years of operation. Therefore, the introduction of a mature existing event for certification seems to be a fast lane. Does the Shanghai Marathon not join the China Grand Slam and the Asian Grand Slam. Does it just leave Wanda an opportunity?
Launched in 1996 and launched by the China Athletics Association and the Shanghai Municipal Sports Federation, the Shanghai Donghao Lansheng Event Management Co., Ltd., which is wholly owned by the Shanghai State-owned Assets Supervision and Administration Commission, is responsible for the exclusive operation and is an international IAAF gold medal event, but it also cannot In the top ten in the race running on the IAAF road.
Lazy Bear Sports consulted Wanda Sports on this issue, but as of this writing, no official reply has been received.
“It is a challenge to establish a candid and trustworthy communication mechanism within the alliance and work hard for the overall image. Among these, the most important thing to avoid is that the alliance will start with excessive economic revenue at the beginning of its establishment, because this may lead to the distribution of benefits. The problem, in turn, hurts the mechanism of mutual trust among the member units in the alliance, and ultimately has an impact on the foundation of the coalition's existence,†pointed out Cui Yingshan.
â–² Huanao Sports General Manager Wu Jiang
Q&A Rilakkuma Sports VS Wujiang
Lazy Bear Sports: Trouble to introduce the selection criteria for China Grand Slam.
Wu Jiang: Grand Slam 9 major standards: 1. To be sponsored by the China Field Association; 2. To be certified as a Class A event; 3. To have a full marathon project; 4. To host the city's body mass; 5. Time allocation needs; Space allocation needs; 7. Whether to pass through the host city core area; 8. Host city's GDP level; 9. The city's spending power. Among them, the first three are hard indicators, and the last six are reference indicators.
Specific to the Chinese Marathon Grand Slam inclusion criteria is this: From the framework, the need to consider the characteristics of the organizer (need to be organized by the China Field Association) the balance of the region (distributed in various regions of China, will not be concentrated) and for the entire project Therefore, it is our goal to select a suitable member unit in the northeast, southwest, or in the middle and north-east and mid-northwest. From the time span, it is not expected that the events will focus on consecutive months. This will be an obstacle for the members to participate in the competition. After all, the marathon is a very expensive project. At the same time, for the promotion cycle and commercial promotion, annual coverage is also an important factor that we need to consider. In terms of the quality of the event, it is a basic requirement to achieve the most basic race certification of the China Association of Athletics Associations. As for whether or not to bring in the top ranking events in China's current public opinion, it is definitely not a necessary condition. Even if it is a six-member unit of the world's Grand Slam, I am afraid that if you really do not rank the runner-up is not necessarily the top six in the world. Or at least in the year they were elected he was not necessarily the top six in the world. From the Grand Slam cooperation model, the Grand Slam is an event league. Although it is established and sponsored by the China Field Association, the so-called alliance needs a mutually beneficial cooperation model before it can be established. We adopt a two-way selection mode for the Grand Slam cooperation model. . The member tournaments have a common concept and values ​​for running games and share common goals.
Sloth Bear Sports: There was a Shanghai Marathon on the list when talking to Rilakkuma in May, but it was not on the latest list.
Wu Jiang: Although China's Grand Slam is a government-led, hosted, and supported project, our Olympic Sports is a commercialized organization that does not want to use the government's means to promote it. This (Chinese Marathon Grand Slam) is a product that everyone recognizes and enters, but for the time being it will not wait until it is recognized. Not only member units, but also sponsors wait and see. This is normal.
The Chinese Marathon Grand Slam is just starting. The events that have not yet become member tournament units do not mean that they will not. With the passage of time, there will be fresh blood into the alliance, but our goal will remain unchanged: the development of the China Marathon Grand Slam brand and the common interests of the members of the competition as the main goal.
Lazy Bear Sports: What was the original intention of the Grand Marathon of China Marathon?
Wu Jiang: The marathon has developed very rapidly in China in recent years. It has a large quantity, a large scale, and a high degree of concern. However, if there are more than one event, there will be phenomena of uneven quality. In this context, the China Athletics Association has created a Chinese Marathon Grand Slam, which is to set a benchmark for the Chinese marathon. This is an attitude.
Lazy Bear Sports: What are its missions?
Wu Jiang: Promote marathon culture; encourage Chinese runners; establish membership system; establish an extensive business platform for events and brands.
Lazy Bear Sports: What have you done since the establishment of China Grand Slam?
Wu Jiang: Whether it is sponsors, media, running friends, or member units, it is not clear what the Grand Slam is. When we first communicated with the association, we had a framework, ideas, and directions. In the direction, we are in agreement and form cooperation. From the beginning of the project to the beginning of the project, it has been almost a year. Before this issue was announced, we had already communicated with the member units.
After the release, it mainly does two things. One is to communicate with the member units. Not only the invitation but also the talk. This is not an organized organization like ATP or WTA. It requires a lot of communication.
The second is that the Grand Slam commitments promised in March will have to be implemented one by one. For example, the guidance of culture, the formulation of standards, the establishment of a membership system, and the planning of investment promotion are basically completed in these few months. I can only say (from the assumption) to the operation and cannot say that there is already a result. There are many things we need to publish rules and operations. The result will take time to test and implement. There will be constant updates.
China Marathon Grand Slam Four Founding Members
Lazy Bear Sports: How to communicate with runners interactively?
Wu Jiang: We have established a membership system. Members are one of the most important groups we focus on. The marathon has only one day of competition, once a year, or a lottery. Individual events do not know who is their member. The marathon amateur race can run down to more than 100,000 people across the country. These people cannot catch any marathon, but the Grand Slam can be grasped. The Grand Slam is also a unit of member tournaments. The member units are A good support and help.
Our help for all competitions is not limited to the economy, but also standards and membership services. It is a very important service that we provide to our member companies. As time accumulates and helps, it will exceed the economic help provided to them.
Lazy Bear Sports: What are the specific measures?
Wu Jiang: For members, we have two kinds of incentive systems, which have high bonus incentives for Chinese players. Each season, a prize of RMB 2.6 million is set for Chinese professional athletes and mass runners. The goal is to motivate them to work hard to improve their performance in our games and hope that they will give priority to running our games. At this point, it is the same goal as the world's Grand Slam. There are more Chinese outstanding players to run and it is good for the member units. Material rewards for amateur players are high-value substances or products with commemorative value. The second part of the incentive is spiritual or non-material. For professional players, the result is definitely first. For amateur players, it is also the recognition and assessment of results, with points, rankings, and certifications.
Lazy Bear Sports: Where are the Grand Slam business opportunities?
Wu Jiang: Marathon race time is short - the game usually only takes one day, even if the exhibition held by the event is usually not more than one week; investment is big, to clothing sponsors, for example, each event needs to invest tens of thousands of sets of VIK As well as a certain amount of cash, the input is actually very large.
Although the commercial system of marathon events is relatively mature and the types of companies covered are also sufficient, they do not rule out the willingness to invest in marathon-related marketing resources, but they have no intention or ability to sponsor the marathon competition brand. The China Marathon Grand Slam will organize a certain number of offline activities, including dinner parties, training camps and other activities, covering a long period of time. This part of the activities, events and other investment.
Lazy Bear Sports: How to deal with the relationship between the Grand Slam and the business systems of member events?
Wu Jiang: The Grand Slam's commercial system is independent of the existing commercial systems of the member events. The former will not destroy the latter. Members already have sponsored merchandise categories, and Grand Slams will not enter any member tournaments. Grand Slams will also have clothing sponsors, because in addition to the events, there are many offline events, dinners, and future training camps. These activities also require apparel sponsors. These rights will not affect the events. After these rights are done well, they will help each event.
The Grand Slam is a certification body and affiliate agency and will not be a business agent for member events. But the sponsors we find will not damage your system first, and the second will be helpful to everyone. At this stage of this kind of help, everyone is not willing to ask for discussion.
The sponsors that the Grand Slam has found can be divided into parts first, and they are not willing to receive their own sponsorship system. Our goal will be helpful to everybody, and the extent of this help will not be easy to say.
Lazy Bear Sports: What is the decision mechanism for China's Grand Slam?
Wu Jiang: Grand Slam Organizing Committee. The Grand Slam is the China Field Association, and the best way to operate in the future must be a corporate approach. However, in the current Chinese sports architecture, this cannot be achieved. Now we are more in the form of an agreement to stipulate everyone’s rights and obligations. The model is like the shareholders’ meeting. It has the right to propose, the right to execute, and the right to distribute interests. Of course, it also has the obligation to provide help, support, and sharing. It is currently implemented using agreements. As time progresses, we will promote better ways of operating. In the decision-making mechanism, each family has the right to vote. At present, the four are equal voting rights. There are not so many benefits and rights.
This article comes from: lazy bear sports
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