The brand operation of cabinet companies must remain independent

The producer and the seller are in fact a relationship between the lips and the teeth. The cabinet enterprises should take the initiative to master the right to speak in the relationship between production and sales. From the promotion of the brand to the positioning of their own enterprises, they can rely on the dealers, but they also do not affect the independence of the dealers. Operation. Under such a mode, the cabinet company brings a stable rear to the dealer, and does not impose an additional burden on the dealer.

Cabinet companies should strive to achieve clear operation and simplified product structure through the reform of management mechanism, thereby further diluting the unit cost of products, further improving the cost performance of products and improving market competitiveness. In addition, it is necessary to focus on promoting the brand market through media promotion and promotion of image spokespersons. Some large cabinet brands have high marketing budgets, and they choose celebrity spokesmen for the promotion of brand image. The spokesperson must also be in line with the brand temperament and brand philosophy, and can not make choices solely because of the star's popularity.

Brands need to continue to promote investment, market awareness can continue to improve, and the promotion cost in the middle is costly. If the company changes its promotion cost through the price of the product to the dealer, this is actually Invisible reduces the cost performance of the product.

Cabinet companies need to highlight the cost-effectiveness of products. In terms of brand promotion, brand assets ultimately belong to enterprises, so cabinet companies should establish the awareness that they should not pass the promotion costs to distributors. Of course, if the relationship between the dealer and the cabinet company itself is very stable and the degree of interdependence is high, the dealer has already become a sales subject within the cabinet company. At this time, the dealer's investment is also consolidated with the company. An important bargaining chip.

Starting from the positioning of cabinet companies, using the high cost performance to shake the market, this is the most basic brand development strategy. In addition, cabinet companies are constantly looking for like-minded dealers who can convince their brand concepts, and through their market penetration, step by step to drive the long-term development of enterprises.

ECE R129 Baby Car Seat


Car Seat Safety Tips

Easily take Baby in & out of your car with a seat you can use from day one.

Affordability
If you have more than one car you still only need one Infant Car Seat. Place a base in each car and seamlessly move the car seat from each vehicle.
Longevity
Lasts from day one to about one year, when Baby reaches the maximum height or weight depending on your baby car seat.
Compatibility
Most car seats are Stroller-compatible & can easily go in & out of your car (measure ahead of time to make sure the seat fits).
Styles
You can pick a car seat simply based on how it looks & fits your lifestyle. No matter which you choose, it`s going to be safe.

Lightweight , easy-to-carry seats that click in and out of a stationary car seat base without waking Baby.

Keep children in a rear-facing car seat as long as possible. Be ready to move into a convertible car seat when your child reaches the height and weight limit of your infant car seat.


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