Enterprises and franchisees are complementary links. Cabinet companies must build an excellent joining team and use market channels to more widely occupy the market share. The quality of cabinets must be guaranteed, and the work of brand building can not be ignored.
The maturity of the cabinet industry and the recognition of the market are getting higher and higher, and the enterprise camp is getting bigger and bigger. As a company and a franchisee, it is a collaborative relationship with different divisions of labor. So, what should the company do as a leading role?
Cabinet companies should not be blind when operating brands, and should have clear ideas and plans. You must not blindly copy and follow suit, otherwise it will be a disaster for franchisees. Because most of the merchants usually do not have the ability to distinguish the quality of a brand operation, mainly following the development of the brand. If the brand has no features and advantages in the market, the market can not function well, and the business will still suffer greatly. loss.
Since the cabinet is a customized product, after the dealer has successfully signed the order, the factory should avoid delaying the construction period, and try to avoid wrong parts or missing parts during the installation process. Under such circumstances, merchant customer satisfaction and market reputation can be guaranteed.
As a custom brand, it must provide the most basic three aspects of protection for the business: the guarantee of the production cycle, the stability of the product quality (including the error rate should be within the normal range), the commitment of its own problems, and the reduction of the business as much as possible. The pressure from the factory puts the energy mainly on management.
On the one hand, cabinet franchisees are part of the brand sales chain. At the same time, they should be the sensitive tentacles of the brand extension in the market. They should give full play to the role of collecting market information, and actively listen to the feedback from the front line to form a fast The effective reaction mechanism helps the cabinet brand to continuously adjust, modify and improve to adapt to the ever-changing market.
Cabinet companies and franchisees can only help each other, capture market demand and jointly serve brand building. Once the problem is discovered, it is not arbitrarily shirking responsibility. The two sides seriously deal with the active responsibility and do a good job in consumer word of mouth.
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