The color of the furniture made of large fruit rosewood is warm and moist.
Zhan Peijun
With the convening of the 17th Conference of the Parties to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), the main raw materials of the major redwoods commonly used in China's rosewood market have entered international control, the sources of mahogany materials have decreased drastically, and the cost of import and transportation of rosewood has risen rapidly. . At the same time, the mahogany furniture industry seems to be still in the consolidation stage, the overall market is relatively deserted, the market price of mahogany furniture and material upside down phenomenon is more common, making the market look confusing. What will be the trend of the rosewood industry in 2017? Is mahogany furniture worth collecting? Is the current market a prelude to recovery, or is it a turning point for a new round of decline? This is a problem that many mahogany furniture lovers and manufacturers are concerned about. The members of the Presidium of the Traditional Furniture Professional Committee of the China Furniture Association conducted in-depth discussions. Among them, the Chairman of the Bureau, Yang Bo, Li Xingchang, Huang Junhao, and Wu Mingguang, through the observation and analysis of the downturn, have already seen signs of market recovery and the future market. Full of confidence.
The rosewood market is picking up, and the future market is bullish
After the CITES conference was held, a number of redwoods were listed in international conventions and were regulated. The price of raw materials for rosewood was more obvious. For example, the price of Burmese rosewood rose from 22,000 yuan per ton to 78,000 yuan, and Bari Dalbergia rose from 28,000 yuan to 56,000 yuan. Daguo rosewood rose from 18,000 yuan to 28,000 yuan, Bari Dalbergia rose from 30,000 yuan to 35,000 yuan, and white rosewood rose from 24,000 yuan to 30,000 yuan.
In this regard, Li Xingchang, chairman of the Chairman of the Traditional Furniture Professional Committee of China Furniture Association and chairman of Zhongshan Taixing Furniture Co., Ltd. pointed out that according to past experience, once the mahogany material is listed in the international convention, there will be a big increase, such as Hainan Huanghua Pear. After the inclusion of the Vietnamese huanghuali in the short-term, the price has soared very quickly. Compared with other materials, Burmese rosewood will have more room for growth in the future because of its deep cultural and historical value."
Yang Bo, chairman of the Chairman of the Traditional Furniture Professional Committee of the China Furniture Association and chairman of Beijing Yuan Henry Classical Hardwood Furniture Co., Ltd., said that in the future, valuable materials will have a two- or three-year upswing. As can be seen from the current market, sales are obvious. rise. The regulation of materials by international conventions, coupled with the involvement of some external factors, is inevitable.
With the increase in the price of raw materials for mahogany and the increase in labor costs, the price of mahogany furniture will also rise, which will have a lag period of three or four months. Yang Bo believes that since the market and consumers are returning to rationality, this round of market will not trigger a wave of buying similar to 2013. “Now, the price of furniture has not risen significantly, because there is still a buffer period, and there will definitely be a slow rise process.â€
In Li Xingchang's view, it is unlikely that the situation of buying furniture will happen, because the market and consumers have become more and more rational. In addition, because each company stores a certain amount of materials, furniture products also have a certain amount of stock, which itself requires a process of digestion. Both the economic environment and the market situation require a soft landing, and furniture prices will appear in a slow and continuous rise without any skyrocketing.
“Although the price of mahogany furniture has not yet risen, the companies that make furniture are rushing to buy materials. The most used materials for the company are Daguo rosewood, A. sinensis, Bali Dalbergia, etc. The rush to buy is also the most fierce. Now the main force of the rush is mostly for the furniture manufacturers. If there are funds from outside the industry to join the hype, there may be a big increase. If there is no external capital participation, the possibility of further growth will continue in the future. It won't be too big.†Huang Junhao, Chairman of the Chairman of the Traditional Furniture Professional Committee of the China Furniture Association and Chairman of Shanghai Hangkong Redwood Furniture Co., Ltd. put forward his own views.
Judging from the current situation, the market downturn in the past few years is about to pick up. Although the price will not skyrocket in the later period, based on the current policy and market influence, the momentum of steady increase has already appeared.
The scarcity of materials has forced companies to go to the mahogany
At the convening of this CITES conference, more valuable materials have been included in international conventions, such as lobular rosewood, A. sinensis, Burmese rosewood, etc., which have been restricted from exporting, and redwood raw materials are increasingly scarce. Faced with this situation, Li Xingchang pointed out that with the depletion of current precious mahogany materials, the industry will enter a stage of redwooding in the future, looking for new alternative materials, such as the development and utilization of dark hardwood materials. The current material scarcity will force the enterprise reform, and the market will be subdivided. On the one hand, it will pay more attention to the deep utilization of the original precious mahogany materials, adhere to the traditional æ¦«å¯ structure, further optimize the product quality, the craft is more elaborate, and take the high-end customized route. On the other hand, in the use of materials, the audience is facing a wide audience, using new materials, new positioning, new packaging, emphasizing innovative design, adapting to new furniture consumer groups, and even developing Chinese and Western furniture. Open a broader market.
Huang Junhao, chairman of the chairmanship of the traditional furniture professional committee of the China Furniture Association and chairman of Shanghai Hangguan Hongmu Furniture Co., Ltd., agreed that today, in the increasingly scarce of precious materials, enterprises must develop their own products. On the other hand, it is to discover new materials. “At the moment, we are trying to use the sandalwood to make Ming furniture. This is an innovation. The blood sandalwood is very similar to the red sandalwood, but we have not used it to make clear furniture. Because it is used on relatively low cost materials. The costly process is to be done. First of all, the mismatch between the two will not only greatly increase the production cost, but also make it difficult for consumers to pay the bill. Even the best products are worth losing money."
At present, many companies dare not try new materials. In fact, at present, there are sufficient resources such as blood sandalwood, large supply, and excellent materials, which still have great potential. "There were not many people who knew Burmese rosewood before. Later, more and more people were known, the demand increased, and the amount of felling was getting bigger and bigger. When the big forests were cut, the price went up, and then they woke up. It’s late. The opportunity is always a prophet.†Huang Junhao said.
At present, furniture has not risen with the material, because the material has a process of becoming a home. However, it is unlikely that furniture will rise sharply because the market climate has not changed significantly. Huang Junhao estimates that the increase will be between 10% and 20%. The rise in materials is currently a good thing for the industry, and it is an opportunity for companies because inventory can be cleared of this opportunity and funds can be returned.
The industry as a whole warms up traditional furniture or the sunshine industry
This year, mahogany raw materials ushered in a new round of general bullish trend, with an increase of 30% to 50%. Taking Laohongsian rosewood as an example, the current small and secondary materials have reached 50,000 to 70,000 yuan per ton, 80,000 yuan to 150,000 yuan for ordinary materials, and 400,000 to 600,000 yuan per ton with a diameter of 30 cm or more. Yuan, better plates are bargained by block, and each ton is up to one million yuan. The red rosewood has already approached the level of the highest price in previous years. Other rosewood raw materials have risen in different degrees, and the market downturn is about to change.
Wu Mingguang, chairman of the Chairman of the Traditional Furniture Professional Committee of the China Furniture Association and chairman of Hainan Guosheng Classical Furniture Co., Ltd., said that the introduction of the mahogany ban and the rising prices of raw materials will definitely affect the terminal market, most notably the rise in furniture prices. The overall warming of the market is an inevitable trend. In recent years, although the rosewood market has been falling, it has never been sluggish, and the demand for the rosewood market is still strong.
It can be said that in 2016, the persistence of the market in the past few years has seen a return. The rising trend of raw materials this year indicates that traditional furniture is still a sunny industry. The rise in raw materials this year will definitely be reflected in the finished furniture market next year, and the overall recovery of the industry is inevitable. What companies need to do is to improve product quality and artistic standards, do market promotion and consumer services, and help the next round of industry development.
For the market in 2017, Yang Bo thinks it will be a good trend. For enterprises, despite the increasingly scarce raw materials, if the company is striving for excellence in the production process and positioning the market, there is still great potential for development in the future. He pointed out that in the process of development, enterprises must have a sense of urgency: First, the quality of products should be excellent. Because there are many enterprises in the mahogany industry, the market demand is small, and consumers have a high vision of selecting furniture. If the products are not well done, they will Was eliminated. Secondly, if the company's positioning and production of furniture are not equal, it will be eliminated. Finally, in the process of enterprise development, the target customers selected are not equal to the current enterprise positioning, and it is equally difficult to escape the fate of being eliminated. In addition, some companies that are blindly expanding do not have a deep understanding of their own strengths, and they are eager to seek for corruption. This will easily collapse.
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