Not long ago, the author participated in a large survey of dealers in the redwood industry in Qingdao, and learned about the number, survival status and actual needs of Qingdao mahogany furniture dealers. The survey results show that the polarization of the mahogany furniture market in Qingdao is becoming more and more serious.
The stores are getting together and the competition is fierce.
At present, the polarization phenomenon of mahogany furniture dealers in Qingdao has been formed. According to the survey, the proportion of mahogany furniture dealers in Qingdao is mainly concentrated in the Aucma Furniture Street area centered on Furma Furniture City in Zhenjiang North Road, except for the annual red, Ming and Qing Dynasties, Jiangsu Mingjia, Ming and Qing Dynasties. In addition to a number of well-known mahogany furniture brands, such as Yuan, Dongyangju, there are also high-end stores in Shandong, such as Da Yi Hong Fang and Qingdao Yi Mu, which are over 700 square meters. In addition, the mahogany furniture dealers are scattered in various home stores in Qingdao, and the number is relatively small.
According to the investigation, Aucma Furniture Street has always been the most concentrated mahogany furniture trading market in Qingdao. All stores have been able to maintain high turnover until 2009. However, since 2009, the region has successively opened a number of well-known mahogany furniture brand independent stores in the Ming and Qing Dynasties, which has caused considerable impact on the original stores. According to the salesperson's description: "In 2009, there were many people who came to buy mahogany furniture, and most of them were big and medium-sized business owners. At that time, the list of 300,000 yuan was not a big order, but since more than a dozen street independent. After the store opened, the source of the customer was diverted, coupled with the country's property market policy regulation, the current sales are not good."
In addition, the number of mahogany furniture dealers in other professional furniture stores is small, the product work is rough, the style is single, the price is relatively low, and the scale effect cannot be formed. The consumption trend is polarized.
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