It is reported that the half-year Beijing furniture trade-in policy will be launched again in June this year. According to the "2013 Beijing Furniture Replacement Project Tender Notice", the number of participating enterprises will increase compared with last year, and the bidding enterprises will be adjusted to 15 within. After the implementation of the policy in Beijing last year, all furniture companies actively participated and won praises from consumers in just one month. This year's policy made appropriate adjustments after learning from last year's experience, and the replacement time was extended to six months to satisfy consumers. Better drive the market to stimulate consumption. After the Beijing replacement policy achieved good market response, Kunming consumers and businesses also showed expectations for local replacement policies.
The Beijing Furniture Replacement Policy is led by the Beijing Municipal Commission of Commerce to open tenders to domestic furniture companies to provide consumers with furniture-for-new projects. Consumers are entitled to a 10% subsidy in replacements while enjoying the trade-in service. Such a policy is undoubtedly a good news for consumers. It can not only replace new furniture with lower prices, but also worry about buying counterfeit goods.
The reporter interviewed several consumers who came to buy furniture at the Hongxing Meikailong Furniture Store. Several consumers expressed the expectation that Kunming could also implement local projects. Ms. Su told reporters: "Because I have been renovating the house recently, the news of furniture replacement has also been heard. If I am in Beijing, I will definitely participate. Now many furniture in the new home is also old furniture. It is a pity to throw it in a new house. I always feel awkward. As far as Beijing policy is concerned, its 10% subsidy will undoubtedly provide us with many benefits. However, in the absence of corresponding policies in Kunming, we can only sell old furniture and buy new furniture." Mr. Hong also showed interest in furniture replacement. Mr. Hong said: “As far as Kunming is concerned, if you want to buy new furniture, most of them can only sell existing furniture to the second-hand furniture purchase market. The purchase price will certainly not be high. It is good to change the existing furniture to the merchants, but the opportunity is not good. For ordinary consumers, unless it is really impossible to use, it will not be easy to change the furniture, even if it is damaged. I also choose to repair rather than sell it. I believe that this is not good for the consumption of the whole industry." Miss Gao thinks that peace of mind and safety It is the driving force for replacement. Ms. Gao said: "As far as the furniture replacement project is concerned, the business that can obtain the replacement qualification is definitely a market-recognized enterprise. The products it provides are more reliable and safe, and there is no need to worry that it cannot be guaranteed because it is a replacement product. The quality of its products. For today's young people, a piece of furniture will not be replaced when it is completely unusable. Sometimes, when you see a piece of furniture that suits your preferences, you want to buy it, on the one hand, re-embellish the living environment, another The side can also get a good mood. Under the promotion of the replacement policy, I believe that we can further satisfy consumers like ourselves, which is good news for us."
The reporter also visited some merchants of the Red Star Macalline store. A person in charge of the brand told the reporter: "We understand the replacement policy in Beijing. If there is such a local activity in Kunming, as a big brand merchant, it will definitely participate in the project. The influence of the brand market can also give back to consumers, so that more consumers can enjoy the comfortable home life that we create for our customers. If such a new project is launched in Kunming, it will have a positive effect on the consumption of the furniture industry, and at the same time regulate the market. Build a good market competition environment.†Another brand salesperson expressed the same view: “From a business perspective, participating in the project through bidding in a similar way to Beijing operation is a test for a business. Therefore, for the brand itself It is the best opportunity to test the market. If the project can be implemented in Kunming, I believe many businesses will seize this opportunity to express their sincerity to consumers."
After the implementation of the new policy in Beijing, it achieved good response in the market. The government-led furniture replacement initiative was supported by various merchants and consumers. Judging from the reporter's visits, many citizens are also enthusiastic about the replacement policy, and all brands will also be able to participate in the project as a means to expand the brand's influence. Although the Beijing furniture replacement project has encountered a lot of resistance in terms of furniture recycling and other issues, as the policy is constantly adjusted, it is believed that it will provide consumers with more replacement benefits in the future. A good market environment is inseparable from the joint efforts of the government, merchants and consumers. If Kunming can absorb its lessons and develop a furniture replacement project that is consistent with the characteristics of the local market, it will actively regulate the existing market environment and stimulate market consumption. effect. Consumers in Kunming can enjoy the benefits and conveniences of this project, just like Beijing residents.
Bedroom Wardrobe,Wooden Wardrobes,Living Room Wardrobe,Wardrobe With Dressing Table
DUOBUY TECHNOLOGY SHANDONG CO., LTD. , https://www.doubuytech.com