From October 18th to 20th, the annual CTE China Toy Fair will be officially opened at the Shanghai New International Expo Center. It is understood that the scale of the 2017 China Toy Fair will be unprecedented. The exhibition hall covering an area of ​​180,000 square meters will have nearly 3,600 toy brands and more than 2,000 exhibitors from 30 countries and regions and 20 major producing areas. The number of exhibitors is expected to reach 70,000.
As the representative brand of American educational educational toys, Learning Resources will also appear at the Shanghai Toy Fair (T02 booth W1). In addition to the brand's most representative STEM series of new toys, Learning Resources will take this opportunity. To promote the concept of scientific educational education with STEM as the core to Chinese parents.
The so-called STEM, namely science, technology, engineering and mathematics. Since the 21st century, the number of people who have obtained STEM degrees has become an important indicator in the comparison of national science and technology competitiveness. Earlier, the Obama administration of the United States also made it clear that it would specifically limit the restrictions on international students who have obtained a STEM degree, and will train 100,000 STEM teachers in the next 10 years. In other words, future talent review standards will be developed around STEM. The STEM enlightenment education from childhood to adolescence is particularly important.
Learning Resources is an educational educational toy that aims to "train children's STEM literacy." It has 30 years of experience in research and development of educational toys. Since its birth, it has developed more than 1,200 products and multiple sub-brands. It not only has high popularity and market share in the developed countries such as the United States and the United Kingdom, but also sells more than 80 global markets. Countries. In 2015 alone, the sales of the Learning Resources series of toys on the Amazon website in the United States has reached 20 million US dollars, which shows that its popularity is high.
Learning Resources' toy design objective is to submerge the STEM culture process into the structure, color and gameplay of the toy, so that the child can truly enjoy the fun while playing the brain. Gear that used to be popular with YouTube! Gears! Gear! The gear toy is from the hands of Learning Resources. With the theme of Build, the series is dedicated to cultivating children's STEM literacy such as structural structure and creative thinking. The interesting and interesting construction process is very popular among children. The video about the construction of Gears for Learning Resources was once on YouTube.
Since its establishment more than 30 years ago, Learning Resources has won numerous international awards. In order to ensure the safety of children's use, Learning Resources insists on the use of environmentally safe materials, and ensures that each toy product has CE certification, American Materials and Testing Association certification, European and American standards EN71 certification, China 3C certification, etc. worldwide. Quality certification guarantee.
In 2016, Learning Resources officially landed in the Chinese market and established the Tmall flagship store, and Learning Resources' series of toy products were quickly welcomed by Chinese parents and children.
At the Shanghai Toy Fair, Learning Resources also brought a variety of new toys. For example, the educational children's astronomical telescope is designed for children to observe the sky, cartoon style and safe eye protection, fully inspire children's interest in astronomy. The 囡茜 microscope has a 30x-400x magnification field to help children build their biology from an early age. This award-winning children's microscope is ideal for teenagers aged 8-12. In addition, Learning Resources has prepared a large classroom thermometer to help children understand the natural sciences, a magnifying science desk, a creative writing wall chart that encourages children to do their own work, a wooden stamp seal, and a color responder that allows children and parents to interact and entertain. Four people grabbed pinecone board games, as well as electric drill design centers, cooking cooking role-playing, architectural gear games and many other popular toys. The rich variety and wonderful gameplay allow children to accumulate STEM skills in a subtle way.
The head of Learning Resources said that he hopes that the toy exhibition in Shanghai will help Learning Resources to promote the concept of STEM puzzle education to more Chinese parents, and let more children have a happy, wonderful and hopeful childhood.
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