According to the market survey: At present, the work related to the adjustment of the UnionPay start rate is in full swing. According to the key time points of the UnionPay synchronization, the following information is revealed: From May 17 to September 2, the handling of the low rate is a vacuum period, which means There is still a certain amount of operational space; the new low rate will be formalized on September 6th, and on-site registration; after September 6, the POS rate will only be standard, preferential, and exempt. Kind. Faced with the POS rate reform, Zhongchuang Wallet, which has many years of rich payment experience, said: This is a moment of opportunity and challenge. As a good agent, it is necessary to take measures to retain business resources and tap potential customers. The following is a summary of Shenzhen professionals for everyone:
The end of the high-divided era
In the face of the POS machine rate reform, the network has to be registered again on site, coupled with the strict testing methods and public beta mechanism of UnionPay, which may mean that more than 70% of the existing merchants in the country do not meet the preferential conditions. Will lose the qualifications. Zhongchuang Wallet analyzes the rate reform situation and draws the following conclusions: The rate reform will bring a huge impact to the POS machine market to a certain extent, and the direct result is the end of the high-division era.
1. The volume of transactions has fallen. As the rate increases, the handling fee increases, and the user is unacceptable for a while, and will prefer Alipay and WeChat payment. In this case, it will inevitably lead to serious loss of merchants and a decline in short-term sales of POS machines.
2. The profit margin has dropped significantly. Due to the sharp decline in the profit margin of POS companies, the price of POS machines has risen, and the turnover of POS agents has decreased. More badly, the payment company unilaterally raises the rate to obtain profits and profits, and reduce the distribution expenses of the affiliates.
What is the impact of POS machine rate rectification on the development of agents?
Faced with the rate reform POS agent how to fight back
From the perspective of various agents, Zhongchuang Wallet reminds POS agents that they should reduce the low rate of access to the network in a rhythm, and pass the approximate fee range of the new rate to the merchants, so that the merchants can adapt in advance to avoid being attacked by other powerful companies. Grab the merchant resources!
1. Expand the market as much as possible and tap potential users. Due to the increase in the rate, there will be little difference in the distribution between companies in the future. Now POS agents should be pre-emptive, and improve their reputation and credibility during this period.
2. Speed ​​up the inventory clearance. The current POS machine is based on the current rate system. In the future rate adjustment, some payment companies will inevitably adjust the POS rate. Once the rate is increased, the agent POS machine will be slow to sell.
3. When the POS rate is the same, pre-sales and after-sales service is particularly important. Zhongchuang Wallet provides marketing support, training support, pre-sales support, and after-sales technical service support for all agents. It adopts a sales strategy close to the market and is close to agents and support agents. In the future rate reform, we can give full play to our product advantages and retain potential customers.
In summary, in order to better cope with the challenge of POS machine rate reform, whether it is for a payment company like Zhongchuang Wallet or a large number of agents, you should give full play to your product advantages, even if the rate increases, Open a new market.
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