On October 24th, a research report recently showed that mobile payment has already launched an unprecedented wave of global enthusiasm, but Europe is still the region with the highest adoption rate of this new payment method.
Adyen, a market research company based in Amsterdam, the Netherlands, recently announced the "Q3 Mobile Payments Index" report, which is based on the global mobile payment before Apple officially launched Apple Pay. Development.
Overall, mobile device payment methods currently account for 23.3% of the total online payment in the third quarter of this year, which is a slight increase from the 21.5% in the second quarter of this year. From the regional perspective, Europe is still the region with the highest mobile payment penetration rate, and the mobile payment adoption rate in the region has reached 24%. Asia ranked second, with a mobile payment adoption rate of 17% in the region. However, it should be pointed out that Asia is also the region with the fastest growth in mobile payment, as the mobile payment sector in the region has seen a year-on-year growth of 58%.
However, it is somewhat surprising that mobile payment adoption rates in North America are almost the same as in the previous quarter, and the mobile payment adoption rate in the region is still 16.7%.
“I think the real future belongs to those companies that are willing to take the initiative to accept the mobile payment methods that local people like and are willing to streamline their settlement process,†said Aelen Chief Commercial Officer Roelant Prins. (Tom)
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