MPOS pioneer Zhou Bin: Innovation and persistence on the road of mobile payment entrepreneurship

Zhou Bin, founder of Dinghe Yuanchuan Technology (Beijing) Co., Ltd., has created the world's first MPOS Dinghe Yuanchuan, and has now completed the application for the listing of the New Third Board. While becoming a leader in the domestic industry, its business has expanded. To Japan, Europe, America, Southeast Asia and many other countries and regions. The reporter saw the company founder Zhou Bin, white shirt, black-rimmed glasses, low-key dress, capable and free-spirited in the Dinghe Yuanchuan office, and his face always filled with a warm smile. From one

Zhou Bin, founder of Dinghe Yuanchuan Technology (Beijing) Co., Ltd.

Once the world's first MPOS has been manufactured, it has completed the application for the listing of the New Third Board. While becoming a leader in the domestic industry, its business has expanded to Japan, Europe, America, Southeast Asia and many other countries and regions. The reporter saw the company founder Zhou Bin, white shirt, black-rimmed glasses, low-key dress, capable and free-spirited in the Dinghe Yuanchuan office, and his face always filled with a warm smile.

From a small team of less than 10 people who can't pay the salary of the next month, Zhou Bin and his team's entrepreneurial road has gone through a lot of difficulties, but when reviewing this process, his words have not revealed the difficulties, but Full of gratitude to the team and confidence in the future. In his view, the original intention of not only creating convenient electronic payment methods for small and medium-sized merchants, and a cohesive team is the biggest guarantee for the company to succeed, and the biggest gain of his entrepreneurial road.

Choose the right direction and be innovative

“Entrepreneurship is like walking the night road. The hardest thing is not how hard the road is, but the constant exploration and experimentation” – this is Zhou Bin’s deep understanding since he set foot on the road to entrepreneurship in 2009. Especially as the leader of the team, "Everyone follows your footsteps and directions, how to make the right choices to become the biggest test", the first test of entrepreneurship to Zhou Bin occurred in 2011.

At Motorola's experience in promoting the promotion of 3G mobile communication services in the International Business Unit, Zhou Bin and his team chose the mobile communication field when they started their business. In 2011, when Zhou Bin and his team transitioned to mobile payment, they knew and recognized mobile payment. In Zhou Bin’s words, “it’s basically a blank piece of paper”, so the choice of business direction and target user group became in front of Zhou Bin. A big problem. After market research, Zhou Bin and his team noticed that the electronic payment institutions such as UnionPay have focused their attention on large-scale merchants. The emerging mobile payment in Lakara is mainly aimed at individual consumer groups. The large number of small and medium-sized merchants in China have not been Get the attention it deserves, its business still stays in the way of cash transactions, and does not enjoy the convenience brought by electronic payment. Therefore, Zhou Bin and Ding Heyuan have unprecedentedly set small and medium-sized merchants as target groups.

However, what kind of products are suitable for small and medium-sized merchants? When I saw the mobile phone audio card head launched by Square in the United States, Zhou Bin and his team immediately found the direction, "it should be this, small, exquisite, safe and efficient. Zhou Bin excitedly recalled. “We immediately used these four features as the design and development direction, and bought dozens of traditional pos machines. For 31 days, we only slept 4 or 5 hours a day, and finally reduced the traditional POS machine by 70%. The mobile phone is still a small circle, and at the same time passed the domestic UnionPay and foreign EMV, PCI certification standards, and finally formed the world's first QPOS launched by Dinghe Yuanchuan. Open up a whole new field for domestic mobile payments.

Stick to the original intention to refuse temptation

The word “trial and error” has been used very frequently in recent years, especially by many entrepreneurs. However, in Zhou Bin's view, the human capital, financial resources and social resources of the startup are relatively limited. There is not much opportunity for so-called "trial and error". A wrong decision may result in irreparable losses. In the face of choice, not only must consider the ability and characteristics of their own team, but also determine whether it is in line with the company's positioning and original intention.

The pioneering move of the world's first MPOS for small and medium-sized merchants, at the time, made Zhou Bin into a heart-wrenching and embarrassing situation: no precedent, no experience, no similar products, no way to determine whether his choice and direction are correct, merchants and markets Whether to accept. However, the inner guilt has failed to obliterate the original intention of making small and medium-sized merchants enjoy the convenience of electronic payment. A year later, Paypal in the United States launched a product with a similarity to QPOS of 90%, and the domestic market has also successfully promoted the rapid growth of the number of users. Zhou Bin and his team’s persistence paid off.

However, what is next to Zhou Bin is a bigger temptation. After the QPOS series products of Dinghe Yuanchuan were recognized by the market, many customers came to the door and made custom designs to develop other industry products or provide technical support with millions of remuneration requirements. This was not very convenient for the funds at that time. The trip to the trip has great appeal, but these customers have been rejected by Zhou Bin and his team without exception. For the reason, Zhou Bin said, “Our goal is to create a product-oriented company that maximizes the value of the product in society, rather than as a tool to make money. There are many temptations on the road to entrepreneurship, and sometimes there is a need to give up the courage. The company can develop healthily."

Cohesion team to meet the challenge

No matter whether it is a break when breaking out or a courage to give up in the face of temptation, it is inseparable from the support of a stable entrepreneurial team. When it comes to the team, Zhou Bin is not proud to say, “We may not be the smartest team, but the most united team. Since the completion of the current team structure in 2011, the company has basically maintained a zero turnover rate, even if faced with There will be no wages for next month, and no one will be left behind."

The cohesiveness of the team is not unrelated to the persistence of the founders of Dinghe. In Zhou Bin's view, entrepreneurship is not only a management issue, but also a belief issue. "People who enter a startup company are not only looking for income, but also have a belief and goal that they want to adhere to. Otherwise, they will be more able to earn income and development in some large enterprises." It is precisely this point that the founders of Dinghe have set a development goal of “being a company that contributes to social development and benefits all employees”, so that the company can only be based on the lowest standards in Beijing. The dilemma of wages came out and cast the team today.

At present, the company has ushered in the most benign development period since its establishment, completed two rounds of financing, and also joined more outstanding talents. For the next development, Zhou Bin feels confident. The accumulated experience of the mobile payment industry for many years makes the Dinghe team's understanding of the nature of payment different from that of many companies that only make equipment. According to Zhou Bin and Ding He Yuan Chuan, mobile payment is not only a problem of equipment and technology, but also needs to be more understood from the business model and the needs of merchants. This is the real advantage of the company.

Zhou Bin revealed that the company's next stage goal is to become a global leader in mobile payments. He said that Dinghe Yuanchuan did this when it launched QPOS in 2011, but with the outbreak of the mobile payment industry, this has become a thing of the past. The company's next major challenge is, “How to achieve continuous innovation and quickly Global promotion." (Text / Zhang Mei)

Zhou Bin, founder of Dinghe Yuanchuan Technology (Beijing) Co., Ltd.

Once the world's first MPOS has been manufactured, it has completed the application for the listing of the New Third Board. While becoming a leader in the domestic industry, its business has expanded to Japan, Europe, America, Southeast Asia and many other countries and regions. The reporter saw the company founder Zhou Bin, white shirt, black-rimmed glasses, low-key dress, capable and free-spirited in the Dinghe Yuanchuan office, and his face always filled with a warm smile.

From a small team of less than 10 people who can't pay the salary of the next month, Zhou Bin and his team's entrepreneurial road has gone through a lot of difficulties, but when reviewing this process, his words have not revealed the difficulties, but Full of gratitude to the team and confidence in the future. In his view, the original intention of not only creating convenient electronic payment methods for small and medium-sized merchants, and a cohesive team is the biggest guarantee for the company to succeed, and the biggest gain of his entrepreneurial road.

Choose the right direction and be innovative

“Entrepreneurship is like walking the night road. The hardest thing is not how hard the road is, but the constant exploration and experimentation” – this is Zhou Bin’s deep understanding since he set foot on the road to entrepreneurship in 2009. Especially as the leader of the team, "Everyone follows your footsteps and directions, how to make the right choices to become the biggest test", the first test of entrepreneurship to Zhou Bin occurred in 2011.

At Motorola's experience in promoting the promotion of 3G mobile communication services in the International Business Unit, Zhou Bin and his team chose the mobile communication field when they started their business. In 2011, when Zhou Bin and his team transitioned to mobile payment, they knew and recognized mobile payment. In Zhou Bin’s words, “it’s basically a blank piece of paper”, so the choice of business direction and target user group became in front of Zhou Bin. A big problem. After market research, Zhou Bin and his team noticed that the electronic payment institutions such as UnionPay have focused their attention on large-scale merchants. The emerging mobile payment in Lakara is mainly aimed at individual consumer groups. The large number of small and medium-sized merchants in China have not been Get the attention it deserves, its business still stays in the way of cash transactions, and does not enjoy the convenience brought by electronic payment. Therefore, Zhou Bin and Ding Heyuan have unprecedentedly set small and medium-sized merchants as target groups.

However, what kind of products are suitable for small and medium-sized merchants? When I saw the mobile phone audio card head launched by Square in the United States, Zhou Bin and his team immediately found the direction, "it should be this, small, exquisite, safe and efficient. Zhou Bin excitedly recalled. “We immediately used these four features as the design and development direction, and bought dozens of traditional pos machines. For 31 days, we only slept 4 or 5 hours a day, and finally reduced the traditional POS machine by 70%. The mobile phone is still a small circle, and at the same time passed the domestic UnionPay and foreign EMV, PCI certification standards, and finally formed the world's first QPOS launched by Dinghe Yuanchuan. Open up a whole new field for domestic mobile payments.

Stick to the original intention to refuse temptation

The word “trial and error” has been used very frequently in recent years, especially by many entrepreneurs. However, in Zhou Bin's view, the human capital, financial resources and social resources of the startup are relatively limited. There is not much opportunity for so-called "trial and error". A wrong decision may result in irreparable losses. In the face of choice, not only must consider the ability and characteristics of their own team, but also determine whether it is in line with the company's positioning and original intention.

The pioneering move of the world's first MPOS for small and medium-sized merchants, at the time, made Zhou Bin into a heart-wrenching and embarrassing situation: no precedent, no experience, no similar products, no way to determine whether his choice and direction are correct, merchants and markets Whether to accept. However, the inner guilt has failed to obliterate the original intention of making small and medium-sized merchants enjoy the convenience of electronic payment. A year later, Paypal in the United States launched a product with a similarity to QPOS of 90%, and the domestic market has also successfully promoted the rapid growth of the number of users. Zhou Bin and his team’s persistence paid off.

However, what is next to Zhou Bin is a bigger temptation. After the QPOS series products of Dinghe Yuanchuan were recognized by the market, many customers came to the door and made custom designs to develop other industry products or provide technical support with millions of remuneration requirements. This was not very convenient for the funds at that time. The trip to the trip has great appeal, but these customers have been rejected by Zhou Bin and his team without exception. For the reason, Zhou Bin said, “Our goal is to create a product-oriented company that maximizes the value of the product in society, rather than as a tool to make money. There are many temptations on the road to entrepreneurship, and sometimes there is a need to give up the courage. The company can develop healthily."

Cohesion team to meet the challenge

No matter whether it is a break when breaking out or a courage to give up in the face of temptation, it is inseparable from the support of a stable entrepreneurial team. When it comes to the team, Zhou Bin is not proud to say, “We may not be the smartest team, but the most united team. Since the completion of the current team structure in 2011, the company has basically maintained a zero turnover rate, even if faced with There will be no wages for next month, and no one will be left behind."

The cohesiveness of the team is not unrelated to the persistence of the founders of Dinghe. In Zhou Bin's view, entrepreneurship is not only a management issue, but also a belief issue. "People who enter a startup company are not only looking for income, but also have a belief and goal that they want to adhere to. Otherwise, they will be more able to earn income and development in some large enterprises." It is precisely this point that the founders of Dinghe have set a development goal of “being a company that contributes to social development and benefits all employees”, so that the company can only be based on the lowest standards in Beijing. The dilemma of wages came out and cast the team today.

At present, the company has ushered in the most benign development period since its establishment, completed two rounds of financing, and also joined more outstanding talents. For the next development, Zhou Bin feels confident. The accumulated experience of the mobile payment industry for many years makes the Dinghe team's understanding of the nature of payment different from that of many companies that only make equipment. According to Zhou Bin and Ding He Yuan Chuan, mobile payment is not only a problem of equipment and technology, but also needs to be more understood from the business model and the needs of merchants. This is the real advantage of the company.

Zhou Bin revealed that the company's next stage goal is to become a global leader in mobile payments. He said that Dinghe Yuanchuan did this when it launched QPOS in 2011, but with the outbreak of the mobile payment industry, this has become a thing of the past. The company's next major challenge is, “How to achieve continuous innovation and quickly Global promotion." (Text / Zhang Mei)

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