According to data surveys, the size of the washing machine industry will grow to 100 billion yuan by 2025. In the family life of domestic residents, there are still a large number of non-branded and self-made drying rack products being used. Therefore, in the growth process of the drying rack industry, branded and industrialized products will have a substitution effect and continue to promote the penetration rate. Compared with other household products, the drying rack products in urban households have a set of configurations. Demand, there is a 100% realization.
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In the next few years, the drying rack industry will continue to grow rapidly, with obvious industry dividends. The company will continue to maintain high growth in the industry, and the staking will be the main competitive situation in the industry. It is precisely because of the high growth potential of the industry that the quality of the companies in the industry is uneven. There are more than 150 manufacturers in the industry. According to the current industry scale and the scale of enterprise income, more than 145 drying racks have a revenue of less than 100 million yuan. In the context of rapid growth of the industry, there will be more and more companies entering the industry. The smart drying rack is a sub-category of electric drying racks with more functionality. The emergence of smart drying racks is actually the process of consumption upgrade, and it is also the purest consumer upgrade product.
The e-commerce channel is growing rapidly. Compared with the customized household products, the drying rack is a standard product, does not require a measuring ruler, and is easy to install, especially for the floating and floor-standing drying racks.
Barbaric growth industry, enhancing brand value is the key
In the future, the development of drying racks will mainly include the following factors: real estate industry fluctuation risk; major raw material price fluctuation risk; dealer sales model risk; smart lock sales are not as expected; new capacity cannot be digested in time. The proportion of smart drying rack products has increased, driving revenue and net profit to increase.
If the country strengthens the regulation of real estate again, it will suppress the market demand for household products such as drying racks; the purchase of new houses and the improvement of home improvement are the main driving forces for the consumption of clothes rack products. Among the demand for home buyers who are currently in contact with the house, the demand for improved house exchange is the highest, reaching 46.7%.
Problems in the development of the drying rack industry:
There are few mainstream brands, insufficient propaganda, low entry barriers, uneven product quality, imperfect industry standards, lack of features, lack of innovation, uneven marketing levels, and imperfect after-sales service. At present, it is a market diversion, and online and offline drainage, micro-marketing, community stores, etc. are digested in advance.
The future development trend of the drying rack industry:
The drying rack will develop towards branding, specialization and scale. Objective factors such as the youthfulness of the mainstream customer base and the diversification of information channels will accelerate the popularity of drying racks. With the development of the market, the competition is becoming more and more fierce. Under the premise of high homogeneity of products, creativity and professionalism can only be reflected through details. Establishing brand awareness is the key to the growth of drying racks. The drying rack is not only a household product, but also a new life concept solution. In the future, intelligent home will become a trend and the sales model will be more diversified.
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