Interpretation of current consumption upgrades from the four major changes in the home market

In the past 10 years, people's lifestyles and living habits have changed a lot. The change in the home market is an example, which is particularly evident in the more economically prosperous regions, from which changes in consumption in China can be observed and felt.

First of all, designers have become an indispensable standard for many home renovations.

The shift from consumption to goods and services to services is an important feature of this round of consumption upgrades. In cities, consumption has escalated from physical products to spiritual products.

In large cities, designers are the master planner for home improvement projects, providing professional advice to owners. After in-depth communication with the owner, the designer designs the matching home style, material quality, spatial planning, lighting layout, color matching, placement and reasonable proportion according to the occupation and identity of the family members. The design of outstanding designers not only gives people a refreshing feeling, but also reflects the cultural taste and life attitude of the owners.

With the broadening of the horizon, people are increasingly demanding the quality of life, and strive to integrate art into life through design. Design is based on the needs of consumers, facing the public, and making people feel the beauty of life.

Many excellent design products incorporate pioneering trends and fashion elements to effectively convey information to stimulate consumers' desire for consumption. At the same time, the designer market is further subdivided, whether simple or retro, professional designers who focus on a certain style and certain characteristics will gain more precise development space.

Second, a full set of home customization is deeply rooted

In recent years, a significant change in the home market has been from wardrobes, bookcases, cabinets to doors and windows, curtains, ceilings, lighting, etc., changing the traditional model of products purchased by customers in the past, and many brands have adapted to the consumption level and The demand for improvement has turned to the overall customization of the home. The suppliers produce according to the individualized order requirements, maximizing the organic combination of design, space utilization, internal functions, environmental protection intelligence, etc., to achieve aesthetic and practical coordination.

Consumption upgrades are characterized by the desire for specialized, customized, and differentiated products and services. For suppliers, on the one hand, consumption upgrades face market segments, and sales are fixed, which contains huge development opportunities and space. Specialization, differentiation and high added value are accompanied; on the other hand, in the face of diversified needs, The scale of the supplier's benefits will be reduced, the cost will increase, and the design quality and production upgrade will face challenges in terms of talents and technology.

Third, the home configuration focuses on green and brand

With the rise in housing prices and the improvement of the quality of household products, consumers, especially the middle class, in the purchase of household products and services, whether it is decoration companies, floor tiles, electrical furniture, curtain lighting, etc., pay more attention to its environmental protection, intelligence and Quality, price is no longer the most important factor. Under the encouragement and subsidies of national policies, energy-saving and environmentally-friendly smart home appliances have become the must-have products for people to upgrade.

Due to the rapid upgrading and professionalism of household products, it is difficult for people to track and understand the details and functions of many upgraded materials. In this case, the brand becomes the guarantee of product quality and service, and the products and services can be reduced to reduce the purchase. Time and effort costs. Therefore, environmentally friendly, high-quality, intelligent brand products are increasingly sought after.

Fourth, the taste of home is from advocating local luxury to pursuing artistic temperament.

Spiritual consumption elements such as art and design are increasingly coming into the family. Everyone lives in romance and beauty, and art and design are often the medium that triggers this emotion.

Modern families pay more attention to the taste of life. In the home environment, painting or placing small sculptures, porcelain or plant flowers can soften the hardness of reinforced concrete and increase the mood and romance. The art or design in the home is no longer a local gold and luxury, and more families have artistic consumption that suits their aesthetic and temperament. Artistic temperament consumption has become a necessity to regulate the soft environment of home.