The competition among retail enterprises is, in the final analysis, the competition for customers' resources. Member management will surely play an increasingly important role in this battle. Retail stores are exposed to a large customer base. Different customers can provide different value to the company. Retail stores classify customers according to their attributes, behaviors, needs, preferences and values, and provide targeted products. Service and sales model! So how do retail customer management software segment customers?
Intrinsic property
Deke member management software records customer information in detail from the customer's intrinsic attributes, such as gender, age, beliefs, hobbies, income, family members, credit, personality, value orientation, etc. This information does not seem to be important, but it is also important for pharmacies or beauty salons to track the physical condition or preferences of members.
Consumer behavior classification
In many industries, the analysis of consumer behavior is mainly considered from three aspects, namely the so-called RFM: recent consumption, consumption frequency and consumption. These indicators need to be obtained in the accounting system. But not every industry can be applied. In the communications industry, for example, the classification of customers is based on such variables: call volume, usage behavior characteristics, payment records, credit records, maintenance behavior, registration behavior, and so on.
Classification according to consumer behavior can usually only be applied to existing customers. For potential customers, since consumer behavior has not yet begun, of course, stratification cannot be discussed. Even for existing customers, the classification of consumer behavior can only meet the specific purpose of stratification of corporate customers. Such as rewarding customers with more contributions. As for identifying the characteristics of the customer and finding a countermeasure for the marketing campaign, do more data analysis work.
Retail stores use member software to effectively compete on the basis of limited resources based on the heterogeneity of customer needs and the needs of enterprises. Fine segmentation will effectively put the company in a strong competitive position!
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