Some people say that 2011 is the most entangled year in the home furnishing industry. This year's severe inflation caused the prices of raw materials and labor to soar, and the rents of stores continued to rise. This year, the continuous high-intensity property control will push the triumphant Chinese furniture industry from the peak. At the bottom of the valley, the market share of the home market has shrunk sharply, and enterprises are facing unprecedented severe challenges. And for the 2012 that has already arrived, what kind of pattern will China's home furnishing industry interpret?
Cold winter or warm spring industry big foresee 2012
The industry is developing very well, and 2012 enters the warm spring period.
Qi Bin, Secretary General of China Building Sanitary Ceramics Association: 2012 is developing well despite difficulties
After more than 30 years of reform and opening up, China's ceramic sanitary ware industry has been in a relatively rapid and stable development process. Although there have been ups and downs, the overall development trend has been good. So despite the difficulties in 2012, the evaluation of the industry by the end of next year's year-end summary may be the same as what I am saying now: the overall exhibition is very good. Although there will be enterprises eliminated, this is an inevitable phenomenon of market competition. As society moves forward, China remains the most powerful engine of development for the world economy. Looking at the higher position of the world, the Chinese landscape is unique. Some companies did not make a statement that the company had a problem. Many companies indicated that they would have difficulties in the year, just saying that the products were not as good as they were in previous years. Compared with foreign counterparts, China's ceramic sanitary ware industry is still good.
Luo Jiancheng, General Manager of Guangdong Shengdebao Ceramics Business Unit: 2012 market potential is huge
For the domestic market, many people have explained that the "winter" of the year is coming, but in 2008 we are also calling "cold winter" to come. I think this "winter" is coming too fast, I always feel that our country is With the rapid development of infrastructure construction, people's demand for living environment materials is increasing, and the potential and capacity of our market are still there.
The winter is still going on, the 2012 industry will continue to be cold
Xu Haohua, Vice President of Kohler China: The overall situation in 2012 is not optimistic
From the data point of view, it can be said that next year's new development data is not very optimistic, because from January to October, the new development project data is down by about 5%. In this year's new development project, there are still many government affordable housing, including public rental housing, low-rent housing, and affordable housing. In addition to this estimate, the decline in new development will be even greater. We look at the new development in the next year and the next year, because this year was developed last year or the first two years, so the overall situation is not very optimistic.
Zhao Ruihai, President of Qumei Furniture: Intensified competition in 2012
If we judge the market next year, the total consumption of the market may continue to show a downward trend, that is, the total amount will shrink. I estimate that there may be a shrinkage of about 20%. All enterprises will drop evenly, because the enterprises in the home and building materials industry are relatively small, and the scale of the industry is very large, so the internal competition can be digested. After the market declines, the competition between individual enterprises is intensified, but this competition It may be good for the entire industry. I think the home industry is a fully competitive industry, but the competition in these years is not too fierce, but also a courteous competition, so next year's competition will be even more fierce.
Red Star Meikailong General Manager of Beijing-Shanghai Southwest Region Wang Wei: 2012 Opportunities and Challenges Coexist
In fact, we think that the 2012 market is a challenging year. During this year, everyone may feel pressure, and our partners will feel pressure and we will feel pressure. However, we feel that in such a stressful market, we also provide more opportunities for everyone. For example, I found that many building materials companies, they are doing one thing is to sink the channel, and many of the provincial generation sank to the prefecture-level city. This shows that there are such demand in many prefecture-level cities and even developed county-level cities in China. His city is expanding and the quality of life of urban residents is improving. He hopes that the entire population will live a better life. This is our market opportunity. .
Xin Nimin, general manager of Shi Niman: 2012 industry enters the "severe winter"
Affected by the upstream real estate industry, it should be said that the entire building materials industry and home furnishing industry are very, very pessimistic. "If the skin is not stored, it will be attached." If the upstream houses are not sold, who do you give furniture? This time the real estate adjustment has a greater impact on the rigid demand. It is very difficult to make a decision to buy it if you really want to buy a house. Because there are always countless information to pass the house to you to cut the price, how can the normal person think about buying it? ? Therefore, for the whole industry, it is not optimistic this year and next year, and next year is definitely a feeling of "severe winter" and "severe cold". Next year will be more severe, but how it will look at the changes in the big environment, but with the end of regulation, prices tend to be rational, which will bring prosperity to the real estate industry, because the demand in this area is still very large.
Huang Yunyue, Director of Geometric Ceramics Market: Industry 2012 will be more "cold"
After this year's development, the ceramic industry has experienced a "cold winter" that has not been seen in the past few years. Everyone said that the financial crisis was "winter". In fact, this year is still "cold". Many companies dare not tell the truth. In fact, it is quite "cold". It will be colder in 2011 and will be more "cold" next year. The ceramic industry is really "2012" next year, and many companies will die.
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