The emergence of each new medium will cause people to worry about the fate of the paper media, especially in the Internet age.
Regardless of whether it is paper or digital media, whether it can successfully attract readers will ultimately depend on product speech.
Seizing the opportunity of technological change and realizing deep integration with the network is an inevitable choice for paper media to meet challenges.
Human beings will inevitably move towards an information network era. As more and more people look at the traditional paper media from the Internet, the debate about the form of paper media will begin to linger. As a medium of communication, paper media will retreat under the impact of the Internet, and will be left out by readers. Forgotten? Or use the technological revolution to regain vitality in the wave of electronicization? -- Jin Mengya, a journalism student at Huazhong University of Science and Technology who just entered the school, started a college class in such thinking and discussion. This has become the final question of the fate of the paper media in this era.
1. Is the winter of paper media really coming?
ã€phenomenon】
"At the end of the 2043 quarter, readers of the daily newspaper will be at zero." - Professor Phillips of the University of North Carolina, USA? Meyer predicted the fate of the newspaper in his book, The Newspaper in Disappearance. He will even disappear in time: "One day in the spring of 2043, the next newspaper in the United States will be thrown into the trash."
When the digital network became more and more familiar as a new medium at the end of the 20th century, the voice of "paper media is over" is also growing. In 2010, The New York Times said that it would stop publishing printed newspapers in the future and promote the online newspaper subscription business. The US Seattle Post, which had a history of more than 140 years, has announced the termination of the distribution of printed newspapers and the conversion to a full online version.
On the one hand, more and more developed material and technological means have provided great potential for the development of digital media; on the other hand, with the increasing competition in the media, traditional media including newspapers, periodicals and books are beginning to face severe challenges. This trend has also been transmitted to China. According to various phenomena, there are many people in the industry who have made the judgment that paper media is about to enter the "cold winter".
One of the basis is the circulation: in 2008, the total printing volume of newspapers in China declined; in 2009, this decline continued, down 6.78% from the previous year; in 2010, the burden was positive. Experts analyze that emerging digital media will inevitably attract a large number of users in the early stage, but after the fresh, the audience will have a process of re-comparing and selecting.
The second is the rise of electronic reading. Whether it is an e-book that advertises the end of the history of no paper or book, or a handheld computer that has created a "three-volume book", it has subverted the traditional way of reading. Advances in technology have made it possible for electronic reading to replace paper printing.
The third reason is the loss of paper media readers. The data shows that as of the end of June this year, the number of Internet users in China has reached 538 million, of which the penetration rate of young people aged 18 to 30 has reached 98%, and has become saturated. In another 30 years or so, around 2040, the age of this netizen group is 48-60 years old, covering the mainstream people with social voice and purchasing power. They and their younger generation grew up in a networked environment, and decided that their media contact preferences must be “read onlineâ€.
The fourth basis is cost. Compared with new media, newspapers based on newsprint and printing equipment are extremely costly. According to statistics, every 10,000 copies of newspapers in China will have an increase of 3 million yuan. Therefore, most newspapers are supplemented by advertising revenue, and advertising costs are highly susceptible to economic conditions.
"Currently, the challenge of paper media is really serious. Different types of paper media are affected differently." Fukangnian, editor-in-chief of "Reader" magazine, told reporters that timeliness is directly proportional to the degree of impact, and the timeliness is stronger, and the degree of impact is affected. The bigger. “In contrast, newspapers are heavily influenced, followed by journals, followed by books.â€
However, is it possible to judge the winter of the paper media?
"The theory of the demise of paper media is not available today. Radio appeared in 1895, and television appeared in 1926. After the emergence of each new medium, it has caused people's worries about the fate of paper media. However, today's paper media has not died, indicating paper quality. The vitality of reading is very powerful. It cannot be judged that the paper media will go down in this wave of electronicization." In the view of Cheng Manli, deputy dean of the School of Journalism and Communication, Peking University, the emergence of new media is generally not immediately The media brings subversive changes, but in the long-term coexistence, achieve competitive growth, mutual integration and development.
In fact, the questioning and opposition to the paper media "cold winter theory" is equally endless. News Group President Murdoch said he believes that the newspaper will reach a new height in the 21st century: "Although it will no longer exist in the way that it was thrown to the front door today, it will suddenly scream, Send a long-lasting echo in our society and around the world."
The Chinese industry and academic circles are mostly opposed to the "paper media demise theory." Yu Guoming, a professor of the Department of Journalism at Renmin University of China, said: "The Internet is a new medium and more advanced. But even if it is advanced, it will not completely swallow the newspaper."
Regardless of whether it is paper or digital media, whether it can successfully attract readers will ultimately depend on product speech.
Seizing the opportunity of technological change and realizing deep integration with the network is an inevitable choice for paper media to meet challenges.
Human beings will inevitably move towards an information network era. As more and more people look at the traditional paper media from the Internet, the debate about the form of paper media will begin to linger. As a medium of communication, paper media will retreat under the impact of the Internet, and will be left out by readers. Forgotten? Or use the technological revolution to regain vitality in the wave of electronicization? -- Jin Mengya, a journalism student at Huazhong University of Science and Technology who just entered the school, started a college class in such thinking and discussion. This has become the final question of the fate of the paper media in this era.
1. Is the winter of paper media really coming?
ã€phenomenon】
"At the end of the 2043 quarter, readers of the daily newspaper will be at zero." - Professor Phillips of the University of North Carolina, USA? Meyer predicted the fate of the newspaper in his book, The Newspaper in Disappearance. He will even disappear in time: "One day in the spring of 2043, the next newspaper in the United States will be thrown into the trash."
When the digital network became more and more familiar as a new medium at the end of the 20th century, the voice of "paper media is over" is also growing. In 2010, The New York Times said that it would stop publishing printed newspapers in the future and promote the online newspaper subscription business. The US Seattle Post, which had a history of more than 140 years, has announced the termination of the distribution of printed newspapers and the conversion to a full online version.
On the one hand, more and more developed material and technological means have provided great potential for the development of digital media; on the other hand, with the increasing competition in the media, traditional media including newspapers, periodicals and books are beginning to face severe challenges. This trend has also been transmitted to China. According to various phenomena, there are many people in the industry who have made the judgment that paper media is about to enter the "cold winter".
One of the basis is the circulation: in 2008, the total printing volume of newspapers in China declined; in 2009, this decline continued, down 6.78% from the previous year; in 2010, the burden was positive. Experts analyze that emerging digital media will inevitably attract a large number of users in the early stage, but after the fresh, the audience will have a process of re-comparing and selecting.
The second is the rise of electronic reading. Whether it is an e-book that advertises the end of the history of no paper or book, or a handheld computer that has created a "three-volume book", it has subverted the traditional way of reading. Advances in technology have made it possible for electronic reading to replace paper printing.
The third reason is the loss of paper media readers. The data shows that as of the end of June this year, the number of Internet users in China has reached 538 million, of which the penetration rate of young people aged 18 to 30 has reached 98%, and has become saturated. In another 30 years or so, around 2040, the age of this netizen group is 48-60 years old, covering the mainstream people with social voice and purchasing power. They and their younger generation grew up in a networked environment, and decided that their media contact preferences must be “read onlineâ€.
The fourth basis is cost. Compared with new media, newspapers based on newsprint and printing equipment are extremely costly. According to statistics, every 10,000 copies of newspapers in China will have an increase of 3 million yuan. Therefore, most newspapers are supplemented by advertising revenue, and advertising costs are highly susceptible to economic conditions.
"Currently, the challenge of paper media is really serious. Different types of paper media are affected differently." Fukangnian, editor-in-chief of "Reader" magazine, told reporters that timeliness is directly proportional to the degree of impact, and the timeliness is stronger, and the degree of impact is affected. The bigger. “In contrast, newspapers are heavily influenced, followed by journals, followed by books.â€
However, is it possible to judge the winter of the paper media?
"The theory of the demise of paper media is not available today. Radio appeared in 1895, and television appeared in 1926. After the emergence of each new medium, it has caused people's worries about the fate of paper media. However, today's paper media has not died, indicating paper quality. The vitality of reading is very powerful. It cannot be judged that the paper media will go down in this wave of electronicization." In the view of Cheng Manli, deputy dean of the School of Journalism and Communication, Peking University, the emergence of new media is generally not immediately The media brings subversive changes, but in the long-term coexistence, achieve competitive growth, mutual integration and development.
In fact, the questioning and opposition to the paper media "cold winter theory" is equally endless. News Group President Murdoch said he believes that the newspaper will reach a new height in the 21st century: "Although it will no longer exist in the way that it was thrown to the front door today, it will suddenly scream, Send a long-lasting echo in our society and around the world."
The Chinese industry and academic circles are mostly opposed to the "paper media demise theory." Yu Guoming, a professor of the Department of Journalism at Renmin University of China, said: "The Internet is a new medium and more advanced. But even if it is advanced, it will not completely swallow the newspaper."
Purpose and Design of the Tool bag:
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