In recent years, as the overall situation has changed and the economy is in a downward state, the furniture market has experienced different degrees of recession as well as other industries. A lot of furniture manufacturers are facing production stoppages and production cuts, and furniture stores have also been closed down.
What is the cause of this traditional industry crisis, the following is for your analysis, I believe that people engaged in furniture production or furniture sales will have a clear answer after reading.
Every year, furniture manufacturers participate in furniture fairs to showcase their products or attract more furniture dealers to get more orders. According to relevant statistics, the consumption of furniture exhibitions in China for one year is tens of billions of yuan. The investment of a medium-sized furniture manufacturer to participate in a large-scale furniture exhibition has also started hundreds of thousands, including the transportation of furniture exhibits and booth decoration. Expenditure on manpower and material resources such as renting of production areas. But even if the manufacturers are so big in this place, the dealers participating in the exhibition are declining year by year. Compared with the scenes of the bustling exhibitions in previous years, the furniture exhibitions in recent years can be described as “cold and clearâ€. The reason for this phenomenon is the weakness of China's real estate market. There are fewer homes to buy, and less to buy furniture.
Therefore, the sales volume of the products is not going up. Many dealers' funds are very difficult to return. It is already exhausted to maintain the booths. What is even more difficult to support has already closed down, and there are thoughts and funds to participate in the exhibition. The fixed expenses incurred by the dealers every day are also very large. The rents of the booths, the salary of the staff, the water and electricity consumables, etc., the operating status of the stalls directly leads to the reduction of the booth area, and the products are sold less and less. The reduction in the amount of products that can be selected also directly leads to a negative customer experience. This has formed a series of chain reactions, the vicious circle is getting more and more serious, and the whole industry is in a slump.
Some large manufacturers in the industry have realized this painful thought and began to change the sales model. The rise of the Internet has made a large number of e-commerce companies. Can the furniture industry be engaged in e-commerce? Many people have no bottom, but some people are eager to try. Some merchants also open stores to sell furniture online, but because a series of after-sales services such as after-sales can not keep up, the loss of consumers can not be dealt with in a timely manner, so the results are very small, and some furniture companies have died before they have been able to transform. On the way to business.
As consumers buy furniture and physical stores online to buy more people tend to the latter, in order to be able to have security, so do not hesitate to spend more money. If you can realize the online price and enjoy the services of the physical store, then the situation is not the case. In this regard, I consulted Mr. Ban, the general manager of 365 Expos. He mentioned that “Because of the special nature of the furniture industry, there are often accidents in the process of long-distance transportation. Therefore, it is difficult to accurately guarantee the timeliness of online sales. The quality problem is beyond the reach of after-sales, which is a common problem faced by furniture e-commerce now."
Is there a way to solve this situation? Furniture manufacturers can display their products to dealers nationwide without space and time constraints, so that consumers in all parts of the country can buy their own products without using them. Pay huge manpower, material and financial resources to participate in the exhibition with little effect. For dealers, there is no need to go to the exhibition to pick and choose, and do not need to invest again to expand the booth, long-distance transportation samples can get the products of the major furniture manufacturers in the country, increase their sales area to enrich their product channels, and improve the customer's consumption experience. , greatly contributed to the volume. All this trouble will no longer be bothering.
In order to solve these problems fundamentally, we must rely on the Internet. How to effectively use the Internet to achieve these needs is worthy of our reflection. According to the author, one company in the furniture industry has already started to do this. What kind of company is it? If you can have such a big force, let's sell it first! I believe we will see the results soon, and the revitalization of the furniture industry will be just around the corner.
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