Virtual reality (VR) is becoming the focus of social attention. From the beginning of the year to the current opening of the exhibition, VR equipment and technology are changing with each passing day, and the rapid development speed has made it a topic of the whole world today. From July 28th to 31st, 2016, ChinaJoy, the annual China International Digital Interactive Entertainment Exhibition, was held at the Shanghai New International Exhibition Center. During the exhibition, the first Global Virtual Reality Entertainment Investment and Financing Conference (GVRIS) was held concurrently as a parallel summit. Storm Mirror as a leader in the domestic virtual reality industry was invited to participate in this event. At the conference, Huang Xiaojie, CEO of Storm Mirror, delivered a keynote speech titled “Building a New Ecology of VR Industry in the 2.0 Eraâ€. He believes that in the current VR2.0 era, VR industry investment opportunities will focus on tool platforms and entertainment content. Three major areas, vertical industry.
The next generation Internet revolution: VR stands for the future
The arrival and rise of VR seems to open a window to the proposition of the next generation Internet revolution. In today's mobile Internet era, smartphones are undoubtedly the best window to connect the world, and the advantages brought by mobility are more prominent than the traditional PC. While enjoying the convenience brought by the mobile Internet, people also have higher demands for larger screens and deeper experiences. Huang Xiaojie believes that the representative products of the next generation Internet must have the three characteristics of mobility, convenient interaction and larger screen, and the existing smart headphones and smart watches are difficult to meet the conditions. Therefore, VR+AR with these three characteristics will become the next generation Internet, and it will take over the next step of the development of mobile Internet.
Industry upgrade: from VR1.0 to VR2.0
As the leader of domestic virtual reality, Storm Mirror believes that the current VR industry is in the stage of transformation and upgrading from 1.0 to 2.0. For what is the VR1.0 era, Huang Xiaojie explained that from the perspective of the product itself, the PC-side VR device limits the ultimate goal that users can play at any time, and the controller of the handle is not the most natural organ of the human body, but also affects the interactive experience of VR. In addition, the VR content in the 1.0 era is simple and rough, lacking the industry linkage and the construction of an independent ecological platform, which has caused a poor product experience for users and also hurt the user's confidence.
At the press conference held in May this year, Storm Mirror officially proposed the concept of the VR2.0 era, calling for the transformation and upgrading of the VR industry. The four dimensions of the VR2.0 concept proposed by Storm Mirror include hardware supporting intuitive gesture recognition technology, better immersive VR experience, rich VR content, and the VR ecosystem of the industry's upstream and downstream manufacturers. It is getting better and better. In terms of products, Storm Mirror has launched the 2.0 concept, including the world's first VR ROM - Magic UI, the new Storm Mirror 5 and 5plus, whether it is equipped with electronic components, advanced gesture interaction technology The use of VR video, games and other fine content has made the storm mirror in the forefront of user experience.
VR2.0 trend reflects industry investment opportunities
Today, the rise of new technologies and new formats and the enthusiasm of capital chasing seem to have always been two close lovers, accompanied by each other. The rise and development of the VR industry has once again confirmed this curse. As a leading company in the domestic VR industry, Storm Mirror has established the first VR industry fund in China - Songhe Storm VR Industry Fund, which is dedicated to the layout of domestic and international VR industry chains to help the industry grow.
Huang Xiaojie said that with the upgrade and development of the VR2.0 industry, new investment opportunities will emerge in different segments, including VR tool platform, entertainment content and vertical industry. Huang Xiaojie believes that the future virtual reality industry will experience the development path of “VR-VR+AR-VR+AIâ€. As the first stage of development, VR's investment opportunities now exist due to the VR tool platform attributes, mainly reflected in the rapid development of upstream hardware equipment, and the rapid accumulation of users in the early stage of the industry, and obtain higher returns. After the fierce competition in the medium-term market, high-quality content will become the core competitiveness, especially the part of VR entertainment content, such as VR video, games, and social will greatly promote the sticky growth of VR users, and huge user traffic will bring many Investment opportunities. After the VR industry matures, it will penetrate into various vertical industries, such as real estate, automobiles, fashion, tourism, education, etc., forming a new model of “VR+â€, bringing new vitality to the traditional industry.
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