Wanda Expands New Borderline of Sports Industry and Wins Exclusive Global Business Partner of FIBA ​​Date:2016-06-16 20:31
On June 16th, Wanda Group and FIBA ​​held a strategic cooperation signing ceremony in Beijing. Wanda Sports Holdings and WBA of the Group have become exclusive global commercial development partnerships. After sports such as football, ice and snow, and triathlon, Wanda again won the core resources of internationally important sports and continued to consolidate and expand its leading position in the world's sports industry. FIBA Secretary-General Patrick Bowman and Wanda Group Chairman Wang Jianlin attended the signing ceremony.
According to the agreement, Wan reached a global sponsorship, franchise sales and marketing for the FIBA ​​Basketball World Cup and Qualifiers, the Continental Cups and Qualifiers, the FIBA ​​Women's Basketball World Cup and the World Youth Basketball Championship hosted by the FIBA ​​from 2016 to 2033. Exclusive business partners, including four men's basketball World Cup. The content involves comprehensive services in branding, marketing, event reception, on-site operations and marketing partner support. Wanda will jointly launch a new Asian basketball tournament with the FIBA. Wanda will also have the exclusive right to hold a 3x3 professional basketball league in China. The Chinese 3X3 league champion will represent China in the World 3x3 Basketball Championship. The above two events Wanda and FIBA ​​jointly own the event IP.
As the second largest ball, basketball is a popular sports project in the world. Since November 2017, FIBA ​​has launched a new competition system. It has modeled itself on the football World Cup system and launched a home and away games qualifier. In the four-year cycle, there will be more than The 140 national teams made regular home and away matches at the qualifying stage to compete for tickets to the Continental Cup and the FIBA ​​Basketball World Cup. Basketball has a profound mass base in China. China has a basketball population of 300 million, and the number is the world's number. Basketball professional leagues are developing well and the basketball market has great potential. The 2019 Basketball World Cup has been scheduled to be held in 8 cities including Beijing and Shanghai. The team will also expand from the original 24 to 32. Wanda’s Infront Sports has always been an important player in the world basketball market. Infront Sports has been working with the China Basketball Association for 11 years to promote CBA as one of the most successful professional leagues in China. The strategic cooperation between Wanda Group and FIBA ​​takes its place in the world and the world basketball game will usher in a new era.
The International Basketball Federation Patrick Bowman stated that the strategic partnership with Wanda is of great significance to the FIBA. It will open up such a long time as the FIBA ​​is about to implement a new schedule and the 2019 FIBA ​​basketball World Cup will start in China. The timing of strategic cooperation is just right. This will support FIBA's promotion of basketball into the most popular sporting event on a global scale.
Wang Jianlin, chairman of Wanda Group, stated that the strategic cooperation with FIBA ​​is another major achievement of Wanda's sports industry. Wanda will give full play to its influence and the professional capabilities of Infront, and promote the basketball sport to a new height in the world and in China. Wanda Sports will also announce one or two major international events in China in July. In 2016, Wanda Sports will strive to settle in 5-6 major international events in China. In 2017, Wanda Sports will strive to settle in 7-8 major international competitions and set up 10 major international competitions by 2020. And all the criteria for setting up Chinese events are world-class and unique.
On June 16th, Wanda Group and FIBA ​​held a strategic cooperation signing ceremony in Beijing. Wanda Sports Holdings and WBA of the Group have become exclusive global commercial development partnerships. After sports such as football, ice and snow, and triathlon, Wanda again won the core resources of internationally important sports and continued to consolidate and expand its leading position in the world's sports industry. FIBA Secretary-General Patrick Bowman and Wanda Group Chairman Wang Jianlin attended the signing ceremony.
According to the agreement, Wan reached a global sponsorship, franchise sales and marketing for the FIBA ​​Basketball World Cup and Qualifiers, the Continental Cups and Qualifiers, the FIBA ​​Women's Basketball World Cup and the World Youth Basketball Championship hosted by the FIBA ​​from 2016 to 2033. Exclusive business partners, including four men's basketball World Cup. The content involves comprehensive services in branding, marketing, event reception, on-site operations and marketing partner support. Wanda will jointly launch a new Asian basketball tournament with the FIBA. Wanda will also have the exclusive right to hold a 3x3 professional basketball league in China. The Chinese 3X3 league champion will represent China in the World 3x3 Basketball Championship. The above two events Wanda and FIBA ​​jointly own the event IP.
As the second largest ball, basketball is a popular sports project in the world. Since November 2017, FIBA ​​has launched a new competition system. It has modeled itself on the football World Cup system and launched a home and away games qualifier. In the four-year cycle, there will be more than The 140 national teams made regular home and away matches at the qualifying stage to compete for tickets to the Continental Cup and the FIBA ​​Basketball World Cup. Basketball has a profound mass base in China. China has a basketball population of 300 million, and the number is the world's number. Basketball professional leagues are developing well and the basketball market has great potential. The 2019 Basketball World Cup has been scheduled to be held in 8 cities including Beijing and Shanghai. The team will also expand from the original 24 to 32. Wanda’s Infront Sports has always been an important player in the world basketball market. Infront Sports has been working with the China Basketball Association for 11 years to promote CBA as one of the most successful professional leagues in China. The strategic cooperation between Wanda Group and FIBA ​​takes its place in the world and the world basketball game will usher in a new era.
The International Basketball Federation Patrick Bowman stated that the strategic partnership with Wanda is of great significance to the FIBA. It will open up such a long time as the FIBA ​​is about to implement a new schedule and the 2019 FIBA ​​basketball World Cup will start in China. The timing of strategic cooperation is just right. This will support FIBA's promotion of basketball into the most popular sporting event on a global scale.
Wang Jianlin, chairman of Wanda Group, stated that the strategic cooperation with FIBA ​​is another major achievement of Wanda's sports industry. Wanda will give full play to its influence and the professional capabilities of Infront, and promote the basketball sport to a new height in the world and in China. Wanda Sports will also announce one or two major international events in China in July. In 2016, Wanda Sports will strive to settle in 5-6 major international events in China. In 2017, Wanda Sports will strive to settle in 7-8 major international competitions and set up 10 major international competitions by 2020. And all the criteria for setting up Chinese events are world-class and unique.
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