The survival and development of enterprises under crisis and competition

In recent years, the rapid development of the domestic economy and the strong demand for commodity packaging have driven the rapid expansion and development of the paper packaging industry. However, with the advent of the global financial crisis and the cooling down of domestic economic development, export commodities are bound to be affected. Under such circumstances, how paper packaging and printing companies face financial crisis and market competition will save costs and win profits for enterprises. Survival and development are crucial.

The Impact of Financial Crisis on Packaging and Printing Industry

Packaging and printing is a service processing industry. Its development is based on the smooth development of other industries. If the development of other industries is hindered, the packaging and printing industry cannot escape the development of other industries. Affected by the financial crisis, the global packaging and printing industry is inevitably affected, and the impact on different countries and regions varies.

Since 2008, factors such as the rise in international oil prices, the appreciation of the renminbi, the lowering of export tax rebates, the increase in raw materials prices, and the increase in labor costs have caused tremendous impact on the domestic packaging and printing industry. The financial crisis has also caused some export-oriented enterprises to lose their living resources. Has been a greater impact.

The most developed domestic printing industry in Shenzhen, Dongguan and Wenzhou, Longgang has a large number of printing companies closed down, including some of the medium-sized and larger enterprises, in addition to a large number of enterprises in the state of production and semi-discontinued. Printing machinery manufacturing industry has also been greatly affected. The printing and packaging companies with domestic sales are also indirectly affected by other industries, but the biggest impact on them is the increase in raw material prices and the increase in labor costs.

Faced with this situation, the state has taken some measures to deal with it. However, for a typical labor-intensive enterprise such as printing and packaging companies, policy support, tightening of funds, and reduction of investment are only one aspect. More importantly, enterprises recognize Clearing the development situation of the industry, paying attention to the improvement of the technological level and the development of its own business are the fundamental solutions to the problem.

Carton industry development

At present, the domestic carton industry is dominated by corrugated cartons, cartons, and sales packaging, taking into account the production of other paper products such as corrugated cardboard display racks and other extended products. Under the current circumstances, to make the carton industry in China continue to develop rapidly, we must pay attention to the following aspects: Continue to implement the production mode of “centralized system, decentralized system”, adjust the internal production structure of the industry, and form an internal cooperative production pattern. With the principles of mutual benefit, small profits, quick sales, advantages, co-production, and common benefits, manufacturers will be able to take advantage of advanced equipment, increase board production, and reduce costs. Small enterprises will purchase paperboard to reduce the loss rate of base paper and reduce Personnel and site, thereby reducing costs and gaining profits; Accelerating the development of medium-to-high-end carton cartons, focusing on low-weight, high-strength, and lightweight development, adjusting paper structures, reducing production costs, and achieving lighter weight in merchandise packaging. Promotion of fine corrugated packaging products.

Corporate strategy and development

Technical renovation

Necessity of technological transformation: With the accumulation of the use of time, corporate equipment began to wear out tangibly and intangibly, the failure rate increased, the performance can be reduced, resulting in increased operating costs, and the production and operation of most equipment could no longer meet the needs of market competition. Loss of competitiveness. Faced with severe competition and cost pressures, it is unrealistic for some companies to purchase new machinery and equipment and invest in new production lines. Compared with the introduction of new production lines and supporting facilities, the technological transformation is relatively cheap, and saves time for installation, commissioning and operation. It has less investment, strong pertinence, and quick results, especially for carton companies with poor performance. Effect.

The principle of technological transformation: First of all, enterprises must make a good position in their technological transformation. Carton enterprises should make decisions based on the regional market conditions, the operation and use of their own equipment, and the operating conditions and funding status of the company. Before the transformation, it is necessary to clarify the purpose of the transformation and communicate with experts who are familiar with the carton process. All the aims of the renovation should be based on cost and quality. In short, we must be able to improve the technological level of enterprises and meet the production needs of enterprises.

The first is the economic principle. When researching and formulating the implementation plan, careful and careful technical and economic analysis must be carried out. To obtain greater output with less input, the size of the investment cost and the length of the payback period must be considered.

Followed by the principle of applicability and pertinence. That is, starting from the national conditions and the conditions of the factory, consider the supply of technical resources, capital resources, and labor resources. Familiar with the market demand conditions and regional product structure, order categories, and production process requirements. Do not blindly pursue advanced nature and high metrics to prevent overcapacity and overcapacity.

The third is the principle of integration. The technological transformation of enterprises is a systematic project. The production equipment is coordinated with each other in all aspects and coordinated development. It is often impossible to meet the requirements for reconstructing a single link. Therefore, there must be an overall concept.

The fourth is the principle of feasibility. In the implementation of the transformation process, enterprises should consider their own technical capabilities and equipment management levels, especially the transformation projects with high-tech or high automation. Whether the technical level and knowledge structure of the operating personnel of an enterprise can grasp new equipment; whether the related training will make the enterprise invest excessive manpower and material resources, and whether the technology of the transformation project is mature and stable, and whether it can withstand the production test.

Contents and objects of technological transformation: First, the transformation of enterprise hardware equipment; Second, the transformation of enterprise "software" is reflected in such aspects as upgrading of quality, such as the transformation of process technology and the improvement of personnel quality. Technological transformation can be carried out from the following aspects.

First, we must renovate key equipment that can meet the requirements for upgrading cartons and improving product quality, and try to improve the technical level of the equipment structure so as to increase production capacity. Such as the production line of corrugated roll transformation, the transformation of the rubber making equipment, the reformation of the hot plate, and the printing machine paper and cardboard drive, anilox roll transformation.

Secondly, it is necessary to reform the equipment that is seriously wasting energy and raw materials and that has high design efficiency but is limited by the conditions of use and lower production efficiency. Such as electromagnetic frequency conversion frequency conversion, automatic steam recovery, automatic splicing machine and other transformation.

Third, we must reform the equipment with poor efficiency and efficiency after economic and technical analysis and evaluation. If the service time is long and the technology is backward, its accuracy, efficiency, etc. can not meet the production requirements, but after the renovation can restore the technical performance of the equipment transformation. The reform of equipment that has serious pollution, affects the health of employees and the environment.

Fourth, it is necessary to improve the existing “soft facilities” such as the management system, process technology, workshop layout, and personnel quality of the company. This includes many aspects, but the investment is relatively small, as long as the method is correct, it can play a good effect in the company's materials, equipment, product quality and other aspects.

For carton enterprises, a large part of their overall cost is determined by the waste rate and utilization of raw paper on the production line, so the production line should be the focus of transformation. The main parts of the production line are glue system, sizing system and double-sided machine system. The purpose of the transformation is to seize these three key parts.

Of course, the improvement of equipment should have relatively large capital investment relative to the improvement of management and personnel quality, whether the company can recover this part of the cost quickly, and whether the upgraded equipment can be well maintained and operated. Businesses to consider. Therefore, companies should first reform the soft facilities.

The problem of material selection: Only high-quality base papers can keep pace with high-speed tile lines. In general, various technical indicators of the base paper will affect the normal operation of high-speed tile lines, making it difficult to exert high-speed advantages. On the basis of stabilizing the quality of the base paper, enterprises should give priority to the selection of base paper suppliers whose varieties, specifications, and quality can fully meet the requirements. Although the price is slightly higher, high-quality paper can ensure the normal operation of tile lines from efficiency, consumption reduction, and quality. Such comprehensive cost analysis, but more cost-effective.

Production Arrangement Problem: For high-volume orders, production can be prioritized according to the principle of large quantity discounts. Small-batch orders can be appropriately increased in price and extended delivery time. It is also important to pay attention to the processing of large quantities of products with the same specifications as for the less-expensive products, and to reach a consensus of mutual benefit with the customers. "Automatic scheduling system for corrugated production line" is connected to the management system. The order data of the management system can be directly read and the computer can be used to formulate the production schedule of the corrugating machine, which can greatly improve the utilization rate and production efficiency of the tile line and effectively save the cost. The base paper management of the system can also effectively save the loss of the base paper.

The application of production management system: Corrugated cartons companies must improve the degree of automation and production management of corrugated board production lines in order to achieve the purpose of improving quality and efficiency, saving energy and manpower, and reducing consumables and waste products.

The production management system of tile line is a computer control system used to assist the automatic production of tile lines. It uses precise sensing devices and computer's fast calculations to conduct a series of detection and control of tile lines in the production process. Manual operation. Including the speed, size, clearance, size of the amount of paste, raw materials used to adjust the material, you can save manpower and material resources, reduce downtime adjustment time, and accurately calculate the tile line production efficiency, improve the tile line performance. At the same time, the speed of the entire production line is synchronized, the loss of tile lines and the rejection rate are reduced, and the product quality is improved.

In addition, such as the supply management of shop floor paper, inventory management, workers' skills training, etc. can be concerned about and improve. Good systems and the development of workers' production habits play an important role in the long-term development of enterprises and the reduction of costs.

Active development of new products

Corrugated carton enterprises should timely adjust their service targets. In addition to the production of traditional packaging and transport packaging, they should blaze new trails and actively develop highly profitable corrugated cardboard products. For example: development of corrugated cardboard trays, honeycomb paperboard, supermarket shelves, cushions and other buffer materials, office supplies, paper toys, paper furniture, etc., to expand the application of corrugated paper products, and to replace paper with wood, paper to plastic, with Paper is used for bamboo, paper for metal cans, and paper for bottles to expand.

Analyzing the problems in the development of China's carton industry and the current financial crisis and market competition, technological transformation will be a long-term and arduous task faced by cartons companies in their overall development and production operations. To improve its own strength, the company's management system, technology, and personnel quality levels need to be improved. In the case of prudent investment, this process can not be rushed for success, should be gradual and progressive, first "soft" after "hard", starting from one point, point to face, and constantly accumulate successful experience. The throttling should be more open source, and the active development of higher-quality corrugated stretch products is also an effective way for companies to seek development.

The market economy is the development of an industry to a certain scale. It must be adjusted and rectified in a timely manner so as to reshuffle. Only companies with scientific management, strong technology, bold innovation, and courage to reform can survive in the shuffle process. Winning development.

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