Product packaging logos and trademarks

The signs of goods packaging can be roughly classified according to their functions and uses: sales packaging signs (including identification signs), transportation packaging signs (including indication signs), and eco-labels inspection marks.

A sales package logo (including identification marks)

The sales and packaging mark refers to all the signing, tagging, writing, symbols, graphics, and other descriptions given to the product sales packaging container. It is the main means for producers and sellers to convey product information, express product features, and promote sales of goods. Consumers choose goods, and correctly preserve the guidelines for conservation of goods and scientific consumption.

The basic contents of sales packaging include: product name, trademark, specifications, quantity, composition, origin, use, efficacy, usage, maintenance methods, batch number, grade, commodity standard code, bar code, etc. If the food product is taken as an example, the food name must be a special name that indicates the true nature of the food; the ingredient list, that is, in addition to the single raw food, the label must be marked with an ingredient list, and all ingredients must be added according to the amount (weight (or volume) order from most to least, if special needs foods, such as infant foods, fortified foods, special nutritional foods, etc., must be added according to the requirements of commodity standards; net content and solid weight, that is, must indicate the food in each The net content in the containers is generally indicated by the volume of the liquid food, the weight of the solid food, the weight or volume of the semi-solid or paste-like food, and the total net weight of the packaged food when filled with the liquid medium. , must also indicate the weight of food solids, if the same package contains mutually independent and same quality, similar in shape to a few pieces of food, then when indicating the total net weight, it should also indicate the number of goods; the name of the factory must be Identify the exact name, address, and telephone number of any unit that manufactures, packs, wholesales, imports, packages, exports, or sells; Must specify the batch number of the production; date mark and storage guidelines, that must indicate the date of production, shelf life or shelf life, if it is related to the shelf life, it must also indicate the method of storage of the food; in addition to the label on the opening method of packaging, edible Methods, cooking recipes, etc., to help consumers use correctly; quality grades, that is, food grades that have been specified in the commodity standards for quality grades, should be marked according to the requirements of the inspection results in accordance with the requirements of the grade of the commodity; commodity standard code, That is to say, foods that have already been formulated with commodity standards must be marked with their standard codes. In addition to the above requirements, trademarks and bar codes of goods shall be marked on the packaging labels of products that have been approved for registration of trademarks and product barcode labels.

Reprinted from: Packaging Industry Network