Packaging brand

The brand package includes brand's trademarks, mascots, standard Chinese and English fonts, representative colors, auxiliary colors, basic packaging personalities, product display identification, and other extrinsic characteristics that can be sensed through sight, hearing, and touch. It plays an important role in maintaining product quality, reducing waste, facilitating transportation, storage, sales, beautifying goods, and improving service quality. Therefore, outstanding packaging is a lifelong advertisement for a product that allows consumers to “motivate”. According to the report, a statistical data from abroad shows that 50% to 60% of consumers are affected by the package and are interested in purchasing and forming purchase behavior. It can be seen that good packaging is very beneficial to promote the brand. Designed by Lovi for the United States Stricker cigarette packs can be rated as the best in the history of industrial design. In the 1940s, the US economy was very sluggish. The company's sales declined. Through Loewy's change in the design of cigarette cases, the products became concise and clear, with clear characterization, strong modern visual impact and artistic sense, and the sales volume was within 8 years. Steadily rising, up to 50 billion boxes.
Many of our country's packaging are outdated, and we are unable to adapt to the ever-increasing material consumption needs of our citizens. Whether it is from a visual perspective or an idea, we cannot arouse consumers' desire to purchase. The packaging of some commodities is obsolete. Huizhong does not pay attention to foreign affairs. It is like “unearthed cultural relics” and is not on the grade. It does not reflect the innovative consciousness and modern awareness that a brand-name company’s products should have, at least in the following aspects.
The first is simple packaging. Single or unpackaged goods, especially vegetables, fruits, etc., are ubiquitous in some places.
The second is poor packaging, low grade.
Third, rough packaging, inconsistent color patterns, and even text errors. A friend said that he had bought two boxes of Wuchang fish on the market in Ezhou. Mao Zedong's handwriting printed on the box read “Son in the Sichuan: The Dead Is Like”, and the “must” should be “Fu”. In order to understand whether the situation is true, the author made a special trip to the Gulou Mall (supermarket) in Wuchang Avenue in the city of Ezhou in the morning to make a shopping trip. The Wuchang fish food displayed on the shelves was carefully observed, and the results proved that the situation reflected by the friends was correct. . For example, the so-called great poems on the "Babao Wuchang Fish" box and the "Authentic Wuchang Fish" hand-packed bag are all wrongly written as "The Dead Is Like It!"
Fourth, there are still some products that have excessively packaged this kind of "defect" than "beads" for the purpose of research. Especially health care products, wine, food, etc. are particularly prominent. Unprovoked increase in costs, so that consumers buy is not a product but a package.
According to related data, China’s export commodities have reduced foreign exchange revenue by about 10% each year due to unqualified packaging, while the domestic market has achieved a pass rate of less than 60% for commodity packaging, and the nation’s losses caused by unqualified packaging have reached at least 15 billion yuan, which is equivalent. The annual retail sales of more than 100 large-scale commercial enterprises are even more incalculable. The packaging is not closed, but the loss is very obvious.
It should be pointed out that the packaging is directed at the product, but it is also the embodiment and identification of the brand image. Packaging design is the direct transmission and promotion of brand image. The quality of impression can directly affect the product itself. Many foreign brands all pay attention to the exquisite packaging of products.
China has joined the WTO, and ignoring packaging will undoubtedly be subject to sanctions on the international market. The upgrading of packaging machinery in China is a top priority, because unqualified product packaging is bound to be banned by international import and export regulations. Obviously, to make the brand successful, we must establish a brand awareness of packaging, improve product packaging, dress up the product with a nice appearance, in order to increase the "selling point"; we must fully consider the characteristics of the product in the material selection, packaging design, etc., the sales market Characteristics, consumer psychology and other factors, so that the perfect combination of packaging and products in order to play a broad role to achieve the purpose of promoting sales.