In the Internet environment, how does the furniture industry explore a suitable development model? Most people who use the offline sales and purchases have difficulty understanding the purchase of large items of furniture online, but Taobao uses internal data to show that the home category The sales of products on the Internet are very large, and the growth rate is very fast, and it is increasing at a rate of multiple times every year. Even so, there are still many problems in the sale of furniture products online. For example, consumers sometimes need to pick up their own goods at home. Sellers often face complaints from consumers. It is difficult for sellers and buyers to have rules. Most problems occur only after problems occur. Can be resolved through coordination, and Taobao can only communicate with both parties.
1. Consumption habits and low-cost operation - two factors promote the process of furniture e-commerce
In the Internet environment, how does the furniture industry explore a suitable development model? Most people who use the offline sales and purchases have difficulty understanding the purchase of large items of furniture online, but Taobao uses internal data to show that the home category The sales of products on the Internet are very large, and the growth rate is very fast, and it is increasing at a rate of multiple times every year.
How does the furniture industry explore suitable e-commerce development models?
Even so, there are still many problems in the sale of furniture products online. For example, consumers sometimes need to pick up their own goods at home. Sellers often face complaints from consumers. It is difficult for sellers and buyers to have rules. Most problems occur only after problems occur. Can be resolved through coordination, and Taobao can only communicate with both parties. In the communication, we found that the pain point of the business lies in the logistics distribution and installation service system, and these pain points can only be negotiated with the buyer. These negotiations are finally compromised by discounting and price reduction.
Even in such a very difficult and irregular business environment, the entire industry is pushing forward very quickly in terms of online sales. Why is this happening? We boil down to two aspects. One is that the age group of buyers is mostly 25-30 years old. They are the generations who grew up in the Internet environment, in terms of clothing and electronic products. It is customary to buy through the Internet, which is determined by consumption habits. Second, in the financial crisis, many domestic manufacturing industries began to switch from export sales to domestic sales. Most of them chose to start the market development from the offline, but the offline brands. They don't do it overnight. They pay a lot of money and invest a lot, but they are very slow, even losing money. So many merchants choose to sell online because the cost is low and the price is low. The products are competitive and the consumers are selected relatively. Under the influence of these two factors, the e-commerce process of the entire furniture industry was promoted.
2. Model Innovation - Creating a New Logistics Installation Service System
2012 is a very important year for the furniture industry. We saw that in 2011, a large number of traditional enterprises opened online stores and tested e-commerce. In particular, many first-line brands joined the e-commerce team. The number of home-based businesses in Taobao increased from a few hundred to the previous one. Thousands of families, and a large part of them are ready to do, which means that they are also thinking about the innovation and development of the model, which will form a great force.
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