2.2 combination of words
Whether or not the text design is successful depends not only on the writing of the font itself, but also on whether or not the arrangement of its use is appropriate. If the text in a work is mis-aligned, crowded, and lacks the order of sight flow, it will not only affect the beauty of the font itself, but also it will not be conducive to effective reading by the audience. It is difficult to produce good visual communication results. To achieve a good arrangement, the key lies in finding out the intrinsic links between different fonts and giving them a harmonious combination of different opposing factors. While maintaining their individual characteristics, they also obtain an overall sense of coordination. In order to create a visually contrasting visual effect, you can select contrasting factors in terms of style, size, orientation, brightness, and so on.
However, in order to achieve the unity of the overall combination, but also need to choose the same factors from the style, size, direction, brightness and other aspects. Contrasting and coordinating factors are applied to the needs of expressing the subject in a subordinate manner, which can result in contrasting and coordinated text composition effects with visual aesthetic value. In the combination of words, pay attention to the following aspects: The purpose of the combination of people's reading habits is to enhance their visual communication function, impart aesthetic emotions, and induce people to read with interest. Therefore, in the way of combination, we need to follow the order of people's psychological feelings.
Below, the general reading order of people is listed.
1. In the horizontal direction, people's sightlines generally flow from left to right; in the vertical direction, sightlines generally flow from top to bottom; when they are greater than 45 degrees, sightlines are from top to bottom; when they are less than 45 degrees, sightlines are Flow from bottom to top.
2. Different appearances of fonts have different visual trends. For example, the characters in a flat body have a sense of movement in the left and right direction, the characters in a long body have a sense of flowing up and down, and the oblique characters have a forward or oblique movement. Therefore, when combining, it is necessary to fully consider the differences in the visual orientation of different fonts and perform different combinations. For example: flat bodies are suitable for horizontal arrangement, long bodies are suitable for vertical combination, and italics are suitable for horizontal or inclined arrangement. The rational use of textual visual trends is conducive to highlighting the theme of the design and guiding the audience's line of sight according to priorities.
3. To have a design tone for the work, each piece has its own unique style. Under this premise, the combination of different fonts on a single page of a work must have a style tendency that conforms to the style of the entire work, forming an overall sentiment and emotional tendency. It is not possible to create a style for each type of text and to act accordingly. The overall tone should be overall coordination and local contrast. There is also a clever change in unity, which has a contrasting and harmonious effect. In this way, the entire work will produce a visual sense of beauty, in line with people's appreciation of psychology. In addition to achieving the tone of the design with a unified text personality approach, it is also possible to form the tone of a unified character from the directionality, and the psychological feeling of color to achieve the effect of a unified tone.
4. Note that the use of negative space in the composition of the text, the negative space refers to the blank space in addition to the space occupied by the font itself, that is, the word space and the surrounding blank area. Whether or not the text combination is good or bad depends largely on the proper use of negative space. The line spacing of the words should be greater than the kerning distance, otherwise it is difficult for the viewer's eyes to read in a certain direction and order. The space for different categories of text should be properly focused and differentiated by using blank spaces. In order to highlight the morphological characteristics of different parts of the font, appropriate blanks should be left, and the categories should be concentrated.
In a picture layout, the combination of words should be relatively concentrated. If the picture is the main appeal factor, the words should be arranged in a compact place in an appropriate position. It should not be over-diversified so as to avoid confusion caused by the unclear subject. Creativity is a reflection of the designer’s level of thinking and is an important criterion for evaluating the quality of a design work. In the field of modern design, all the production procedures are performed by computers, and the human labor is limited to thinking. This is a good thing. It saves many unnecessary procedures and provides better conditions for creation. However, it is necessary in some cases. At the stage, it is still impossible for the computer to do it completely. People, after all, are people.
Whether or not the text design is successful depends not only on the writing of the font itself, but also on whether or not the arrangement of its use is appropriate. If the text in a work is mis-aligned, crowded, and lacks the order of sight flow, it will not only affect the beauty of the font itself, but also it will not be conducive to effective reading by the audience. It is difficult to produce good visual communication results. To achieve a good arrangement, the key lies in finding out the intrinsic links between different fonts and giving them a harmonious combination of different opposing factors. While maintaining their individual characteristics, they also obtain an overall sense of coordination. In order to create a visually contrasting visual effect, you can select contrasting factors in terms of style, size, orientation, brightness, and so on.
However, in order to achieve the unity of the overall combination, but also need to choose the same factors from the style, size, direction, brightness and other aspects. Contrasting and coordinating factors are applied to the needs of expressing the subject in a subordinate manner, which can result in contrasting and coordinated text composition effects with visual aesthetic value. In the combination of words, pay attention to the following aspects: The purpose of the combination of people's reading habits is to enhance their visual communication function, impart aesthetic emotions, and induce people to read with interest. Therefore, in the way of combination, we need to follow the order of people's psychological feelings.
Below, the general reading order of people is listed.
1. In the horizontal direction, people's sightlines generally flow from left to right; in the vertical direction, sightlines generally flow from top to bottom; when they are greater than 45 degrees, sightlines are from top to bottom; when they are less than 45 degrees, sightlines are Flow from bottom to top.
2. Different appearances of fonts have different visual trends. For example, the characters in a flat body have a sense of movement in the left and right direction, the characters in a long body have a sense of flowing up and down, and the oblique characters have a forward or oblique movement. Therefore, when combining, it is necessary to fully consider the differences in the visual orientation of different fonts and perform different combinations. For example: flat bodies are suitable for horizontal arrangement, long bodies are suitable for vertical combination, and italics are suitable for horizontal or inclined arrangement. The rational use of textual visual trends is conducive to highlighting the theme of the design and guiding the audience's line of sight according to priorities.
3. To have a design tone for the work, each piece has its own unique style. Under this premise, the combination of different fonts on a single page of a work must have a style tendency that conforms to the style of the entire work, forming an overall sentiment and emotional tendency. It is not possible to create a style for each type of text and to act accordingly. The overall tone should be overall coordination and local contrast. There is also a clever change in unity, which has a contrasting and harmonious effect. In this way, the entire work will produce a visual sense of beauty, in line with people's appreciation of psychology. In addition to achieving the tone of the design with a unified text personality approach, it is also possible to form the tone of a unified character from the directionality, and the psychological feeling of color to achieve the effect of a unified tone.
4. Note that the use of negative space in the composition of the text, the negative space refers to the blank space in addition to the space occupied by the font itself, that is, the word space and the surrounding blank area. Whether or not the text combination is good or bad depends largely on the proper use of negative space. The line spacing of the words should be greater than the kerning distance, otherwise it is difficult for the viewer's eyes to read in a certain direction and order. The space for different categories of text should be properly focused and differentiated by using blank spaces. In order to highlight the morphological characteristics of different parts of the font, appropriate blanks should be left, and the categories should be concentrated.
In a picture layout, the combination of words should be relatively concentrated. If the picture is the main appeal factor, the words should be arranged in a compact place in an appropriate position. It should not be over-diversified so as to avoid confusion caused by the unclear subject. Creativity is a reflection of the designer’s level of thinking and is an important criterion for evaluating the quality of a design work. In the field of modern design, all the production procedures are performed by computers, and the human labor is limited to thinking. This is a good thing. It saves many unnecessary procedures and provides better conditions for creation. However, it is necessary in some cases. At the stage, it is still impossible for the computer to do it completely. People, after all, are people.
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