This year, Jiangshan Ou Pai, Shang Pin Zhai, Piano, Ou Pai Home, Huida Sanitary Ware, Gold Kitchen Cabinet, I Le Kitchen Cabinet, Zhibang Kitchen Cabinet, Jayne Design and other more than ten home furnishing companies listed; One year, under the environmental protection supervision carried out nationwide, many ceramic factories and building materials and furniture companies were ordered to suspend production and rectification. What is happening in the home industry in 2017? Eight key words take you back Look at 2017.
Keyword 1, capital
In 2017, the home industry ushered in the spring of capital. Jiangshan Ou Pai, Shang Pin Zhai, Piano, Sanxiong Aurora, Ou Pai Home, Huida Sanitary Ware, Gold Kitchen Cabinet, My Le Kitchen Cabinet, Zhibang Kitchen Cabinet, Jayne Design, etc. More than ten home furnishing companies listed, listed companies Covers custom doors and windows, home, bathroom, lighting, building materials, design and many other fields. At the same time, Mona Lisa Group, Dongpeng Holdings, Mercury Home and other home furnishing companies are lined up in IPO.
In addition to listing, home furnishing companies also make strategic investments to carry out the layout of upstream and downstream industrial chains. Red Star Macalline strategically invested in Ou Pai Home, Shi Niman Home, Bai Desheng shares in Han Ju Li Ge, Nature Home invested in a number of home improvement enterprises. As more and more home enterprises enter the capital market, the future of the industry is not only the competition between technology and market, but also the competition between capital and scale.
Keyword 2, environmental protection
In 2017, an increasingly fierce environmental storm is changing the home industry. Under the environmental protection supervision conducted nationwide, many ceramic factories and building materials and furniture enterprises were fined, ordered to suspend production and rectification, and some enterprises that could not upgrade and meet the standards were closed. At the same time, due to environmental pressure, a large number of home furnishing companies are moving out of first-tier cities such as Beijing, Shenzhen, Guangzhou and Chengdu.
In addition, the “Technical Requirements for Environmental Labeling Products†issued by the Ministry of Environmental Protection was officially implemented this year, which puts higher requirements on the production process of furniture and the environmental protection of the products themselves. There is no doubt that the transformation and upgrading of the home industry and green production have become inevitable.
Keyword 3, custom home
In 2017, “custom home†is a star in the home industry. In the first half of the year alone, six custom home furnishing companies successfully landed in the A-share market. Under the favor of capital, their share prices have soared and their market value has increased.
At the same time, finished furniture, ceramic tiles, sanitary ware, home improvement and other enterprises have entered the custom field. Gujia Home, Dynasty Furniture, All-Friends Home, Pocket Pearl, Shuanghu, Dawang Coconut, Bunny, Waterborne Ketian and other companies have launched the whole house customization. The essence of custom home is to meet the consumer's personalized home needs, and its boom will encourage home furnishing companies to shift from past production to consumer orientation.
Keyword 4, self-assembly
After the concept of "Internet home improvement" was gradually abandoned, "packaging" has become the biggest trend in the home improvement industry. The self-contained model provides consumers with a full-process service from design to materials to construction to final delivery, improving the certainty of the decoration and the convenience of the consumer, and quickly spread in the industry.
At present, most home furnishing companies have launched a whole-package business, and even custom home furnishing companies such as home-made homes and European-style wardrobes are also exploring the whole-installation model. There are also many industry forums to discuss the development trend of the whole-package industry. In the next few years, the whole decoration will not only change the home improvement industry, but also change the decoration consumption mode.
Keyword 5, new retail
New retail. The new retail is the concept proposed by Ma Yun in 2016. It can be said that it is an upgrade of O2O, a data-driven pan-retail form centered on the consumer experience. In 2017, home furnishing companies have tested the new retail model and explored how to create a cross-channel, cross-scenario, and all-terminal seamless consumer experience through online and offline deep integration to meet the multi-dimensional needs of consumers.
Keyword 6, big home
As early as 2014, there were home furnishing companies that proposed a “big home strategy†to try to create a one-stop, integrated home solution. In 2017, the big home strategy of companies such as Sofia and Ou Pai Home has begun to show results, and the value of passengers has increased. At the same time, more home furnishing companies have begun to lay out their homes. However, the big home strategy means selling products to selling space, selling programs, and selling services. It puts higher demands on enterprise resource integration and control capabilities, and is a double-edged sword for enterprises.
Keyword 7, machine substitution
In 2017, robots painted wood furniture, robot installation faucet accessories, robotic cutting wood flooring have been applied in building materials and home furnishing enterprises, while flexible automatic production lines are popularized in custom and panel furniture enterprises, and intelligent manufacturing with high efficiency is becoming a trend.
Keyword 8, group standard
In 2017, a number of group standards in the building materials and furniture industry passed the examination and approval, filling the gaps of similar standards at home and abroad, thus promoting the transformation and upgrading of the industry.
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