There is a proper investment and it is natural to run a business with confidence that there are different strategies for investment strategies. Some people like aggressive styles and expect to get a return in a short period of time, but the relative risk is high. Some people prefer a stable style. The wind has to be low but it will take some time to return. Investment in the printing industry has always been a low-risk project with a high return on investment. The printing industry is one of the four major industries in Hong Kong. Hong Kong is also the second largest printing center in Asia, second only to Japan. According to government data, the total value of production in 2000 was 33.2 billion yuan (including paper products, printing and publishing), accounting for 14.7% of the total industrial output value. In the golden age of the printing industry, many people said that the printing press is a silver paper machine, and the optimism of return on investment can be seen as a shift.
Of course, although the market is large and there are many opportunities, the success of the business is not inevitable. It is said that the offset printing press is a printing machine, but there are also many cases of bankruptcy due to poor management. Digital printing is no exception. We can get some inspiration from some failed examples to avoid repeating the mistakes.
Speaking to a printing expert who has been in the business of printing for many years, he has always been mainly printing plates, stickers, and bulk-printing products. He has several six-color and four-color offset machines. This expert knows nothing about computer technology and does not have any prepress equipment. It has always been to accept film as the mainstay of business, and it has also attracted businesses from all of Hong Kong to low prices. In 2,000 years, this hipster suddenly started to invest in digital printing. Without a detailed business plan, after visiting Drupa exhibition in Germany, he returned to Hong Kong and introduced high-level digital printing equipment in a high-profile manner. He hoped that in a short period of one year, To the top of the entire bank, it is also expected to have a quick return like the "period of the future". It was a good name in the industry, but it was a pity that it was a too heavy emphasis on digital business at the start, and the company was also in trouble. At the same time, because of over-expansion, problems arise in cash flow, and in the end, it is even more necessary to sell buildings to repay debts, which is also a dismal business.
From an investment point of view, digital printing is a mid- to long-term investment project with a medium to high risk and a return period of three to five years. From the failure example, we can know that it is unrealistic to expect digital business to pay off in just one or two years. In fact, we can also analyze some other successful examples of digital printing. The key to successful investment lies in the following factors:
1. At the beginning of digital business, the proportion of the overall business is between 30 and 50 percent;
2. The payback period is set between three and five years;
3. The funds are sufficient and sufficient to cope with short-term capital turnover;
4. Assuming that digital business is zero revenue in the first year, other businesses will not be affected;
5. Look for experienced suppliers to provide advice and direction for the business.
Digital printing is a trend in the printing industry. Although the market outlook is optimistic, investors should be aware that the success of digital printing is mainly due to market development rather than objective technological factors. The machine is only one of the tools to run a business. If the business is unsuccessful, it cannot simply say that the machine cannot meet the requirements. Poor business management is often the key to business failure. To achieve proper investment, business can be assured.
The way to hospitality, creativity plus sincerity, "Today's service attitude is not enough! You can sample..." Andy Lau's famous quote has become the motto of today's service industry in the changing business environment. Many people have therefore changed their approach to hospitality. Customer First and Total Satisfaction Guarantee have become a fundamental factor in business success. In the printing industry, there are also many changes in the way of hospitality. In the past, it was the client and factory. Today, the factory seeks customers, and whoever provides services under the competition will have greater advantages. However, there are also many connoisseurs who are still complacent and stay on the price competition. They think that the cheap price is an inevitable advantage. It is a big mistake to have this concept! In a knowledge-based economy, what a customer demands is not a reasonable price, and more importantly, whether he can get the added-value service from the same price. This added value may refer to the high-quality service of the salesperson, the pre-sales and after-sales service of the product, or the knowledge gained from the use of the product before use.
When a product or service does not have the ideal added value of the customer, it is easy to have only the price competition. For example: You can enjoy a cup of coffee at a reasonable price when you go to a cafe or a fast food restaurant; but the same cup of coffee is three to five times the price of a tea restaurant in a hotel or specialized coffee shop, but customers enjoy it. Not only is the hotel's coffee, but also VIP-style services and comfortable environment, sometimes with a little identity and superiority. If the hotel or specialty coffee shop does not have the above added value, the customer will directly compare with the restaurant's charge to decide their own consumer intent.
In the same way, the traditional printing and digital printing are complementary to each other, making it easier for customers to provide value-added services and be in a more favorable position in business competition. Imagine that you can provide customers with more creative printing services than necessarily price adjustments such as:
Print on Demand - Large and small amounts of printing are done as needed. Prints do not have to be printed in large quantities, and the amount of printing is determined when needed to match products with fast update cycles or promotions such as computer and electro-reading products. Application requirements. In addition, because there is no minimum version of the requirements, you can do more than a small amount of money, printing thousands of leaflets can have ten different styles, absolutely customer-oriented, guests can have greater autonomy and creative space.
Variable Data Printing - Provides opportunities for the customer's database. The previous database had only names and addresses and other materials. Can we analyze the purchasing characteristics of customers today, and then use different designs of promotional materials for effective marketing to increase the percentage of successful feedback for different customers?
One-stop printing service - providing customers with one-stop services including design, prepress production, traditional and digital copying, offset printing, digital printing, and postpress processing. In addition, new advertising media such as web page design or poster output, or direct postal handling services, can basically be used to create different finished products using different peripheral equipment as long as the original computer design is implemented. To provide different services in response to different needs of customers, you begin to become your customer's printing consultant. Your company also becomes a customer's printed convenience store.
Creative service comes from the constant updating and changing of services. There is no static reason. There is no always effective method. Sometimes we need to get new service inspiration from providing services, and sometimes we need to know the needs of customers from services that cannot be provided. Increasing the distance between you and your customers will make you more willing to take the time to think of ways to meet their requirements, so that you can listen more carefully to what they say. The result is that they have more confidence in you. More loyal and more at ease with your service.
Finally, the business of digital printing needs to be sincere. If you only look at immediate interests, I certainly have other better businesses to invest in. However, there are still many experts who are struggling in the industry today. Most of them are out of the long-term feelings for everyone in the printing industry. They hope that they can contribute to the industry and society. Therefore, when the industry begins to face business transformation and digitalization, the ambiguous and ambivalent attitude is not a good way to effectively respond to market changes. On the contrary, I hope everyone will find a way out of "three hearts and two meanings" - confidence, concern, confidence, creativity and sincerity. Grasp market opportunities, and be courageous to face and overcome difficulties. Success is not only in front of you, but also around you.
Of course, although the market is large and there are many opportunities, the success of the business is not inevitable. It is said that the offset printing press is a printing machine, but there are also many cases of bankruptcy due to poor management. Digital printing is no exception. We can get some inspiration from some failed examples to avoid repeating the mistakes.
Speaking to a printing expert who has been in the business of printing for many years, he has always been mainly printing plates, stickers, and bulk-printing products. He has several six-color and four-color offset machines. This expert knows nothing about computer technology and does not have any prepress equipment. It has always been to accept film as the mainstay of business, and it has also attracted businesses from all of Hong Kong to low prices. In 2,000 years, this hipster suddenly started to invest in digital printing. Without a detailed business plan, after visiting Drupa exhibition in Germany, he returned to Hong Kong and introduced high-level digital printing equipment in a high-profile manner. He hoped that in a short period of one year, To the top of the entire bank, it is also expected to have a quick return like the "period of the future". It was a good name in the industry, but it was a pity that it was a too heavy emphasis on digital business at the start, and the company was also in trouble. At the same time, because of over-expansion, problems arise in cash flow, and in the end, it is even more necessary to sell buildings to repay debts, which is also a dismal business.
From an investment point of view, digital printing is a mid- to long-term investment project with a medium to high risk and a return period of three to five years. From the failure example, we can know that it is unrealistic to expect digital business to pay off in just one or two years. In fact, we can also analyze some other successful examples of digital printing. The key to successful investment lies in the following factors:
1. At the beginning of digital business, the proportion of the overall business is between 30 and 50 percent;
2. The payback period is set between three and five years;
3. The funds are sufficient and sufficient to cope with short-term capital turnover;
4. Assuming that digital business is zero revenue in the first year, other businesses will not be affected;
5. Look for experienced suppliers to provide advice and direction for the business.
Digital printing is a trend in the printing industry. Although the market outlook is optimistic, investors should be aware that the success of digital printing is mainly due to market development rather than objective technological factors. The machine is only one of the tools to run a business. If the business is unsuccessful, it cannot simply say that the machine cannot meet the requirements. Poor business management is often the key to business failure. To achieve proper investment, business can be assured.
The way to hospitality, creativity plus sincerity, "Today's service attitude is not enough! You can sample..." Andy Lau's famous quote has become the motto of today's service industry in the changing business environment. Many people have therefore changed their approach to hospitality. Customer First and Total Satisfaction Guarantee have become a fundamental factor in business success. In the printing industry, there are also many changes in the way of hospitality. In the past, it was the client and factory. Today, the factory seeks customers, and whoever provides services under the competition will have greater advantages. However, there are also many connoisseurs who are still complacent and stay on the price competition. They think that the cheap price is an inevitable advantage. It is a big mistake to have this concept! In a knowledge-based economy, what a customer demands is not a reasonable price, and more importantly, whether he can get the added-value service from the same price. This added value may refer to the high-quality service of the salesperson, the pre-sales and after-sales service of the product, or the knowledge gained from the use of the product before use.
When a product or service does not have the ideal added value of the customer, it is easy to have only the price competition. For example: You can enjoy a cup of coffee at a reasonable price when you go to a cafe or a fast food restaurant; but the same cup of coffee is three to five times the price of a tea restaurant in a hotel or specialized coffee shop, but customers enjoy it. Not only is the hotel's coffee, but also VIP-style services and comfortable environment, sometimes with a little identity and superiority. If the hotel or specialty coffee shop does not have the above added value, the customer will directly compare with the restaurant's charge to decide their own consumer intent.
In the same way, the traditional printing and digital printing are complementary to each other, making it easier for customers to provide value-added services and be in a more favorable position in business competition. Imagine that you can provide customers with more creative printing services than necessarily price adjustments such as:
Print on Demand - Large and small amounts of printing are done as needed. Prints do not have to be printed in large quantities, and the amount of printing is determined when needed to match products with fast update cycles or promotions such as computer and electro-reading products. Application requirements. In addition, because there is no minimum version of the requirements, you can do more than a small amount of money, printing thousands of leaflets can have ten different styles, absolutely customer-oriented, guests can have greater autonomy and creative space.
Variable Data Printing - Provides opportunities for the customer's database. The previous database had only names and addresses and other materials. Can we analyze the purchasing characteristics of customers today, and then use different designs of promotional materials for effective marketing to increase the percentage of successful feedback for different customers?
One-stop printing service - providing customers with one-stop services including design, prepress production, traditional and digital copying, offset printing, digital printing, and postpress processing. In addition, new advertising media such as web page design or poster output, or direct postal handling services, can basically be used to create different finished products using different peripheral equipment as long as the original computer design is implemented. To provide different services in response to different needs of customers, you begin to become your customer's printing consultant. Your company also becomes a customer's printed convenience store.
Creative service comes from the constant updating and changing of services. There is no static reason. There is no always effective method. Sometimes we need to get new service inspiration from providing services, and sometimes we need to know the needs of customers from services that cannot be provided. Increasing the distance between you and your customers will make you more willing to take the time to think of ways to meet their requirements, so that you can listen more carefully to what they say. The result is that they have more confidence in you. More loyal and more at ease with your service.
Finally, the business of digital printing needs to be sincere. If you only look at immediate interests, I certainly have other better businesses to invest in. However, there are still many experts who are struggling in the industry today. Most of them are out of the long-term feelings for everyone in the printing industry. They hope that they can contribute to the industry and society. Therefore, when the industry begins to face business transformation and digitalization, the ambiguous and ambivalent attitude is not a good way to effectively respond to market changes. On the contrary, I hope everyone will find a way out of "three hearts and two meanings" - confidence, concern, confidence, creativity and sincerity. Grasp market opportunities, and be courageous to face and overcome difficulties. Success is not only in front of you, but also around you.
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