Colorful Japanese Gift Wrap

Japan's gifts, with its unique and novel packaging design, excellent packaging materials, superb printing technology and exquisite and elegant packaging, welcomed the goodwill of consumers and left a deep impression.

Japan has entered a period of rapid economic development, and its national spending power has risen dramatically. It ranks among the advanced countries, and it has shifted from "necessities" to "necessary goods" for consumer goods, making goods smaller, thinner, more sophisticated, and more versatile. Goal development.

Mastering national habits is in line with national habits. Japan was influenced by China at the early stage of its culture. In recent years, it has also absorbed European and American culture as much as possible and worshipped Western life. The younger generation is particularly noticeable. Japanese people prefer round, soft, diamond-shaped patterns, avoid using hard and sharp patterns on the packaging, and prefer light and gentle colors. Japanese people still have an incomprehensible “new and old” mentality, and products need to be continuously introduced every year to build consumer confidence. Japanese people think that the exquisite gift wrapper represents the sincere intention of the giftee and must be exquisite and beautiful. In addition, because of their imitative nature and their ability to reform, the Japanese have combined the traditional flavors of Europe and the United States with their traditional flavors to create a unique Japanese style that is more impressive than the original creations in Europe and the United States.

Widespread and diversified. Japanese people have enough financial power to choose the right one for their personality and lifestyle, so the goods need to attract consumers in more different ways. If a pencil is made into a short match stick, the end is dyed with bright colors, and a variety of retro-style matchboxes are packaged. The product itself changes in size and color, placing different packaging, it will be varied and dazzling. In addition, the towel is rolled into an interesting shape, and the color of the towel is added. When the whole arrangement is arranged, it is dizzying and lingering. Pursue natural beauty. The highly developed material civilization has caused people to feel nervous. People begin to look forward to the natural environment and simplicity, and then shift this sentiment into everyday life. This is naturally manifested in popular costumes, costumes, furniture, and daily necessities. Similarly, packaging is also affected. Some natural materials with original flavors, such as paper, wood, bamboo, etc., are once again favored by the gift packaging. In terms of design style, they not only rub in traditional flavors, but also give them a new look.

The packaging itself is self-contained. This kind of packaging itself does not have any commercial atmosphere. It pursues a sense of aestheticism and trendy fashion. From the packaging that has already been printed, it is necessary to buy those products that can be packed for packaging. Most of these packages are used as gifts for decorative packaging and even themselves. Sold as a product.

The cost is higher than the product. In general, packaging costs and product costs have a certain ratio, but for gift packaging, this rule is often an exception. Consumers are willing to pay more for purchasing visual pleasure and pleasure. Because the functionality of the product itself has lost its attractiveness in the past, it can satisfy the psychological requirements of consumers. This is the most important thing.

Meet the buyer's taste. Before starting the design, first start with a complete and detailed investigation and study, such as the buyer's gender, age, preferences, purchasing power, use, quantity, etc., to find the correct consumer positioning, and then follow the positioning, carefully study the development of packaging design. In the direction of deviations, and reduce the possibility of design errors.

Performance product features and functions. Products that enhance their added value are themselves silent at the time of presentation. The salesperson is not likely to advertise the advantages of each product as before, but only rely on packaging to act as a silent salesman, telling consumers the characteristics and advantages of the product. The characteristics of a product that can be expressed are the conditions that the product packaging should have. The function of packaging, like the appearance of a person's clothing, is a good or bad at first sight, and often becomes a subjective determination of the consumer on the product. How packaging can clearly and correctly explain product features and functions in a matter of moments, and meet the requirements of visual beauty to capture consumers' eyes and make consumers impressed with their products. This is a decisive factor in determining whether a product sells well or not. .

For gift sales, packaging plays a more important role. Such as ceramic products, decorations and so on. Create product personality. If there is no personality in today's products, it will be difficult to survive in the increasingly fierce competition in the commodity market. However, the identification of the personality of some products does not have a definite standard. Series products also adopt a unified design, which uses visual extension effects to transform individuals into group powers and powerfully and powerfully display the overall image.

Convenience, economy, versatility and fun innovation. The design of product packaging must take into account the consumer's convenience in sales and use. Therefore, the size of the packaging and its protective effect must all be considered. The versatility, versatility, and reusability of packaging are all areas that should be taken care of during design.

Gifts are objects that bring comfort and pleasure to life and reconcile tensions in people's work. They can be used as vehicles for promoting friendship between people. Therefore, the shape, function, and color of the gifts must be interesting, exciting, and pleasing to achieve the purpose of promotion.

Reprinted from: China Packaging News