Brand Packaging - Stepping on the Dream Stage

In the grave situation where foreign products have flooded into the domestic market and fought with domestic products, the competition between Chinese and foreign companies and products in brand image and market strategy has become increasingly fierce. The process will integrate all the contents of the entire market development process, both as a price, but also as a quality, but also as a brand. Therefore, the brand-name market has become an inevitable trend of the market trend in China, either you swallow up others, or be swallowed up by others.

China's packaging industry must have a sense of crisis and a sense of urgency, and implement a brand development strategy for the new century. If it does not change its strategy, it may be defeated in the competition.

To build a branded package requires the close cooperation between suppliers and end users, and now more and more companies have also focused on win-win cooperation. Many user companies and suppliers have created brand packages through stable and good cooperation and become market leaders. .

For this reason, we interviewed God, the end user in the packaging field. They are wise and insightful, they are not blind in the selection of supply chain and thus have their own selection criteria, and they have also created a good atmosphere of market competition; they have unique insights on the branding of their products, despite their colorful colors. We will uncover the “veil” of creating branded packaging for you, and we hope that suppliers will understand how to play a role in the eyes of “God” in order to create a wonderful collaboration and create for the customers and themselves. Long-term, shareable benefits and win-win market?

We recorded excellent, branded packaging suppliers. They are no longer just a role in providing ancillary services to customers, a sincere and cooperative relationship that transcends traditional trading relationships, but can already create unimaginable values ​​for businesses. The brand package it builds is also an important step for its embarking on the road to take off!

Bright Dairy: Brand Packaging = Innovative Products + Perfect Services

According to the person in charge of Bright Dairy, achieving product brand packaging requires the support and cooperation of suppliers. Suppliers should be co-providers of innovative products and perfect services, and should do their utmost to assist customers in achieving successful product brand packaging.

Bright's choice of supplier, Tetra Pak, and its successful cooperation reflect the process of brand packaging of well-known dairy manufacturers. In 2005, Bright Dairy Co., Ltd.'s yogurt division hopes to launch a new high-end yogurt drink to consolidate its leading position in the domestic yogurt market. For this reason, Bright is very much looking forward to finding a refrigerated package that matches its products and is novel and high-grade, and at the same time highlights the fashionable and high-end quality of its products. At the time, Tetra Pak introduced the new Tetra Crown brand new packaging for the first time in the Chinese market, because this innovative product was innovatively designed, aesthetically pleasing, and combined with convenience and pleasant design elements, and was soon fortunately selected by the light. Is the preferred package.

Innovative products are only the first step to win the favor of customers. Bright Dairy also needs suppliers to provide comprehensive and thoughtful supporting services, including the need to understand in detail the concept of packaging products, market environment and product operational feasibility and other information. To this end, Guangming suggested that Tetra market support staff provide them with detailed experience in the use of Tetra Crown's similar packaging products in other countries around the world. Tetra also invited the relevant staff of Guangming Marketing Department to personally delve into overseas markets and local Tetra Pak. The customer conducts face-to-face communication to develop the packaging solution that best suits the light. In the course of a series of meticulous preparations for listing, Guangming and Tetra conducted extensive consumer research work on the concept selection, taste testing and pricing of products, and obtained authoritative data to truly reflect the feasibility of product packaging operations. Sex.

In order to realize the timely and smooth production of bright Leroycrow products, Bright Dairy also requires Tetra Pak to provide timely and effective technical cooperation and support. In response to customer needs, Tetra has sent technical experts from Sweden's technical headquarters to provide technical support services for Guangming, and selected two bright production technicians to participate in training in Sweden to ensure Tetra Crown TT/3-180V. Filling equipment can be smoothly installed and produced. With the joint efforts of both parties, Bright Liraguan products have achieved very satisfactory achievements in many aspects such as packaging innovation and smooth production.

Xi'an Janssen Pharmaceutical Co., Ltd.: From "quality" to "brand"

During the brand growth process of Xian Janssen, suppliers have many requirements for hardware indicators, but they are more concerned with choosing a thinking corporate partner to cooperate on this basis. Because a good-thinking and thoughtful supplier partner will have more understanding of customers, products, and technologies, it can not only meet the current needs of customers, but also ensure future common growth.

The positioning of the development goal of its supplier Global Printing “From Quality to Brand” and the practical actions it took is a point that Janssen has been deeply aware of suppliers. Janssen believes that excellent suppliers should have a more profound understanding of brand packaging services, such as: “Global customization services” proposed by Global Printing. First of all, it emphasizes the distinct personality and characteristics of each customer, and promotes this feature not only to the product but also to the customer's corporate culture. Suppliers want to convey their richer content to consumers through their products. Second, for each individual customer only to provide individuals, tailor-made, and create value solutions for customers in order to enable customers to get more satisfaction and even pleasure, this understanding can be quite profound. Global thinking makes the company develop a very good ability to innovate. This capability makes it more characteristic to choose a corporate strategy, technical strategy and service method that is more valuable to every customer. It can be said that the global is for printing and packaging. Thinking has been raised from "quality" to "brand."

Shenzhen Jiuxing Printing & Packaging Group Co., Ltd.: Tell me what you think, and let us do the rest!

Jiuxing Company is mainly engaged in the development, design, manufacture, printing and packaging of paper anti-counterfeit packaging products in the fields of medicines, health products, cosmetics, tobacco and alcohol, food, and electronics.

In the communication with users, Jiuxing Company is most concerned about the needs of users and provides corresponding technical services for users' needs. Jiuxing Company’s most proud word is “Tell me your ideas, and everything else lets us do it. ". In the stage that allows users to understand the company's products, Jiuxing will either visit the sample or visit the sample showroom designed by the company to allow users to request their own samples. Nine Stars then targets this. This kind of requirement provides users with reasonable cost-saving suggestions to make users more satisfied. When the two sides set the plan, Jiuxing Company will provide the user with a sample size ratio of 1:1, allowing them to propose amendments, so as to continuously improve and finally complete proofing and sample sealing. After several times of communication and modification, Jiuxing Company can ensure that users are satisfied with the final plan. In particular, it is worth mentioning that in the fierce competition in the industry, Jiuxing Company has won the favor of users because of its rapid first response and the first time to put forward two product design solutions. In addition, the establishment of Jiuxing’s new technology research and development center has enhanced its competitive advantage. The new technology research and development center is responsible for the development of the company's new anti-counterfeiting technology, as well as the introduction and trial of new materials, new processes, and new equipment. At the same time, the project focuses on the individual requirements of customers and technical problems that arise in the company's production practices.

Shenzhen Creative Plastic Products Co., Ltd.: To be the most attentive supplier of “the best understanding of user philosophy”

The awareness of cooperation as "the best understanding of the user's philosophy" has promoted continuous and in-depth cooperation between innovation and users. Innovation and the United States Wal-Mart's cooperation thus benefited. Prior to the signing of the contract, senior leaders of Shenzhen Innovation personally led a team to visit Wal-Mart to gain insight into Wal-Mart's product packaging needs. In the communication between the two parties, the innovation deeply experienced Wal-Mart's idea of ​​delivering to consumers the “Walmart will give you the cheapest and most convenient product”. With this concept as the guide, innovation is carried out in the packaging design of the product. Fully embodied, therefore won the favor of Wal-Mart.

Courage to innovate and create brand packaging

Shanghai Jahwa United Co., Ltd.: Selecting suppliers with innovative technologies

As a pillar company of China's daily chemical industry, Shanghai Jahwa has many well-known Chinese brands such as Liushen, Midea, Qingjian, etc., occupying leading positions in many key market segments and becoming a sustainable development of national and national brands in the daily chemical industry. The leader of the times. The continuous development of an enterprise, especially its product innovation, is inseparable from its own innovation awareness and operation. It is inseparable from the support cooperation and common efforts of suppliers.

Relevant person in charge believes that excellent packaging material suppliers should be the developers, promoters, and promoters of innovative technologies such as new materials and new processes. A good material supplier should become a technical expert in his field. On the one hand, it is necessary to keep abreast of the latest technological trends and development trends; on the other hand, there should be continuous innovations in materials and processing technologies. On this basis, new materials and new processes are continuously introduced to the mainstream companies in the cosmetics industry. At the same time, we must also be a technical expert to support customers' product development in order to achieve some of the innovative design requirements of home improvement.

Budweiser: Innovating with Suppliers

Consumer brands mean that consumers appreciate the products, and Budweiser is recognized as having “best drinkability” by virtue of its superior quality. The Budweiser brand's value is fully reflected when every car, every carton, every pile, and every carton of Budweiser red and blue color flow in the goods yard, supermarket and even consumers.

The Budweiser's outer box is eye-catching with colorful spot colors, while the personalized design of the carton and its practical convenience make consumers take it easy. 600ml Budweiser and 500ml fresh cool packaging is a side with a die-cutting hand hole in the carton, to facilitate the business supermarket catering and customer purchases. This section of the hand hole carton design in the die-cutting more than a 13mm reinforcing tape, designed to supplement the strengthening of hand-hole corrugated board, the degree of bursting and compaction of paper fibers, thereby increasing the mechanical strength of the carton. The tensile strength of the carton reinforcing tape is TDS75. The hot sol is coated on one side or both sides, and it is firmly bonded on the corrugated cardboard line at a temperature of 160°C. In order to solve the problem of positioning of adhesive tapes, engineers of Wuhan Changyin Packaging Printing Co., Ltd. worked together with Budweiser and Aidei technical personnel to solve the problem and finally controlled the positioning error within 1mm.

High quality guarantee, create brand packaging

L'Oreal: high quality guarantees a good brand

As the world's largest cosmetics group, L'Oréal is going through a century-long journey. After each of its solid footsteps, there are countless surprises left for us: L'Oréal Paris, Maybelline, Garnier, Lancome and other products have become the elf in our life beauty makeup. In their shimmering halo, the excellent quality of their packaging contributed. In L'Oréal, they will carry out strict inspections on every kind of packaging materials and containers, and require suppliers to pay strict attention to the quality of the packaging: the packaging work must be precise, the printing quality must be high and the compatibility must be qualified, and the good quality of the products should be taken care of.

Shanghai Zidan Government Printing Co., Ltd.: Implementation of high standards of quality requirements

Shanghai Zidan Government Printing Co., Ltd. has many brand customers such as Philips, Kodak, Nestle, and Johnson & Johnson. As for Zidan, which is committed to serving brand enterprises, there is no first-rate quality that can not be favored by first-class companies. Therefore, Zidan is positioned to meet high standards of quality requirements from beginning to end. Apart from conscientiously implementing the ISO9001 system and the HACCP system, Zidan In practice, a set of original quality management control methods have been concluded, such as process quality standards manuals, process consultation meetings, analysis and development of key quality control points, quality BIBLE, etc., and applying the most advanced quality analysis tools to quality Analysis and improvement. In addition, Zidan also has world-class printing and post-press equipment, which strictly guarantees the top quality of the products.

After the interview:

After interviewing a large number of well-known end-user companies and suppliers, the reporter found that everyone pays great attention to the perfect and considerate services provided by the end-users in the process of brand packaging.