The trend of packaging design

Packaging is an integral part of people’s daily lives. In today's extremely rich material age, as consumers, there is a more profound and concrete judgment on packaging. Consumers are involved in the packaging design. Their opinions and feelings are one of the designers’ goals and goals. Therefore, in a sense, packaging design is not a designer's patent. From the consumer group, designers are talking about the design is the castle in the air. A successful packaging designer takes an attitude toward the opinions of consumers as much as he cherishes his own inspiration. "The best packaging is no packaging." This is a very popular formulation in developed countries. This does not simply return to the original state of the commodity, but rather requires that the packaging should be in perfect harmony with the height of its packaged product. Based on this, the current and future trends in the direction of packaging design in China for a long period of time have been explored. The concept of packaging designers has a great role in promoting consumer behavior and even achieving sustainable development of human society.

1, "humanized" packaging design

The concept of “humanization” is not a fashionable term when completing a design paper. Of course it is not abstract. When we easily unzipped a can, when we took a bag and found the handle to give it a soft touch and felt effortless, when we picked up the straw and tried to drink hot drinks, I found the cup to give a warm reminder : When you can't drink hot drinks with a straw, all of this gives you a sense of gracious living, and the concept of “humanity” is already there. The definition, function, purpose, and standards of packaging design can be found in many professional articles on packaging, and it can also be written in long words, but all of these abstract concepts are for one purpose only: It is to allow consumers of different levels and occupations to enter the mall, face an assortment of commodities, and get the goods they need without errors, while bringing beauty to them. This beauty comes from the color, layout, and texture of the package. With environmentally friendly materials, consumers are made aware that “this product is reassuring and healthy” and that the softness, hardness, or gloss of the material will directly arouse the feelings of consumers in the depth of consciousness. This feeling includes Cultural imprints and memories of life experiences passed on from generation to generation. The colors and decorative patterns tell consumers the concept of “light, strong, sweet and sour” and “warm, lively, generous, simple, masculine, gorgeous” and so on, which will help consumers to accurately select the right products at the same time. Passed "beauty" to them. When a child or young person opens it in a strange way, or finds a trace of a toy from it, the elderly uses it in a convenient way, when it is stored, people use the product to collect its packaging as a collection, I think It has played an inestimable role in building ecological homes for human health and has become a socially significant event.

The one-sided understanding of the concept of “humanity” has often evolved into a phenomenon of chasing high-profit and high-value-added products. It is a flashy packaging, a luxurious and exaggerated packaging, and uses toxic and harmful material packaging, and hides inferior products with gorgeous packaging. And so on, this satisfies the short-term interests of a small number of people (including some businesses and consumers) at the expense of the long-term interests of all mankind. Faced with the harm caused by many alienation, forcing designers and consumers to have to reflect on the current packaging design, have to put their eyes on the more long-term, the mentality of correction. The perception and recognition of humanity by designers is a key factor in the humanization of packaging design. Designers have the obligation and responsibility to pass on their own personal feelings to as many people as possible, especially the commissioned design merchants, to win the recognition of merchants, and work together with the business. At the same time, it is the designer who decides which methods to use to refresh people, bring beauty to people, facilitate people's use, remind people to care for others, and other humanized services.

2, "green" packaging design

“Green” is also environmentally friendly packaging, covering a wide range of content: ecological care; environmental awareness; human health and safety awareness; natural and comfortable design concepts; sustainable design awareness. Starting from environmental protection, it first creates an ecological environment that is pollution-free, beneficial to human health, and conducive to human survival and reproduction. Regardless of the future of technology and how advanced it is, the concept of green is always an important concept of packaging design. This requires designers to give up the unconventional approach of over-emphasizing the appearance of product designs, while focusing on genuine "responsibility" and "moral" innovations, in a more ethical and responsible manner and manner. For the sake of concise and lasting design, we will create a product form and at the same time communicate the green and healthy spirit and make its due contribution to the development of human society in both material and spiritual aspects.

On the one hand, green packaging can ease the resource crisis and pressure on pollution prevention. The shortage of resources and energy, the increasing destruction of the ecological environment, and the rapid growth of the population all urgently require humans to implement sustainable development strategies. As a component of social production, the packaging industry will also take a sustainable development path and carry out green packaging. According to statistics, the amount of plastic packaging in the world alone reaches more than 30 million tons. China is the world’s fourth largest producer, with an annual output of 15 million tons, of which 30% is used for packaging. We can choose to use biodegradable materials, edible materials, recyclable materials, etc. for packaging. We must also pay attention to green transportation, green equipment, green management, green technology, and green consumption, so that “greenness” can permeate the entire product and even human activities. All links. In order to optimize the use of resources and energy, to minimize environmental pollution, and even to achieve "zero pollution." On the other hand, green packaging design embodies the spiritual ideas it contains. The concept of green constantly conveys to people the concept of “loving the environment, caring for health, caring for life and caring for the earth”, guiding people to abandon lifestyles that are detrimental to their physical and mental health, advocating “green consumption” and creating a natural and harmonious relationship for themselves and the entire human race. Living space.

As a trend toward the "green" packaging, China has also attached great importance to its development, but it is relatively slow relative to foreign countries. China’s per-capita share of resources is low, the people’s awareness of environmental protection is weak, the number of safety inspection agencies and personnel is insufficient, technology and equipment lag behind, and the phenomenon of organic pollution, pathogenic microorganism pollution, and heavy metal pollution are relatively common. Relevant state departments should step up efforts to establish a green packaging management system that is suitable for China's national conditions and international standards, and corresponding policies and regulations to meet the needs of international green trade and the need for sustainable development of all humanity.

3, "nationalized" packaging design

Every country and nation in the world, due to different natural conditions and social conditions, has formed different language, habits, morality, thinking, values, and aesthetic ideas from other ethnic groups, thus forming a unique national culture. The integration of national characteristics and culture in packaging is a manifestation of national identity and one of the direct ways to obtain the aesthetic identity of the consumers of this nation. Affected by its national cultural awareness, each country has its own differences in design concepts and styles. At the same time, it cannot be overlooked that the countries and nations with more advanced industrial civilization have crossed this regional barrier. While retaining self-cultural awareness, they have also found common ideas and language in the era. This is the reality of the development of international packaging design today.

As far as the western regions are concerned, the packaging design styles and concepts of industrial powers have evolved from decades of development and evolution, and they have gone from the middle of the 20th century to realistic and decorative styles. The sense of information and the era of the road. However, under the premise of consistent primary consciousness of packaging design thinking between Western countries and countries, there are also different styles of countries. For example, the French design is often as casual and romantic as the French nation’s temperament. The Italian’s design is known for its elegance, romance, generosity, and perfection; the meticulous packaging of Germany’s packaging keeps the goods away from worldly life. In solemn prayers and promises, the design is scientific and logical, with a rigorous and rational style; British packaging more or less reveals a condescending gentlemanly manner, therefore, the red, green, and high-purity colors It is difficult to establish a foothold on their packaging, and a variety of mature and sophisticated colors are often welcomed. In the composition of the figure is also more respect for tradition; while the design of the United States is often very modern and with a more intense commercial atmosphere.

Japan's packaging design as a strong industrial country in the East is characterized by its extremely national style and completely in line with the world's trends. It has achieved a level of admiration among its colleagues in the East and the West, and has played an important role internationally. Because they set their sights on Western powers, while drawing on European and American expressions, they have always been rooted in the traditional culture of their own people, that is, a combination of realistic documentary description and formalism. Has formed a novel, smart, full of human style.

China, as an ancient civilization with a history of 5,000 to 6,000 years, has extensive and profound national cultural connotations. This is an inexhaustible cultural treasure for our descendants. At present, we are in a highly advanced information age in science and technology. Many advanced cultures and technologies in the world have been introduced into China. The packaging designer must be clearly aware of the surrounding world and its development trend. He must not be embarrassed by the self-centered consciousness, and go toward designing the national standard. He must see the close relationship with various disciplines and expand and update our knowledge. Get rid of traditional design flaws and promote the renewal and development of packaging design. Packaging design can only inherit and carry forward the excellent traditional culture of the Chinese nation. At the same time, it can absorb and learn from the nutrition and essence of foreign culture, firmly grasp the major artery of the times, and use new materials, new technologies, and new forms to incorporate traditional culture. The elements in the internationalized design language are expressed in the packaging style, and gradually form a packaging design culture with Chinese characteristics in order to better adapt to the aesthetic consciousness of the vast number of consumers in China, in order to enable the culture of this nation in the world trend of the times. It is unique.

Therefore, to fully and correctly grasp the "humanization", "green", "nationalization" and the era of the design concept of the major arteries, we can have an advanced understanding of the direction of today's packaging design, in order to be in a modern era. With a consistent rhythm, find a way that has its own cultural characteristics. It is the mainstream trend of packaging development at present and in the future. It is also the key to China's packaging design being among the most advanced in the world.