As the saying goes, "a penny is worth the goods." With the improvement of consumption levels, people's tastes for fashion and life are constantly increasing. It seems that buying the best in their own economic strength has become an established tacit understanding. Many people's consumption concepts. In the home market, in terms of the choice of goods, “import†becomes a fragrant scent, which symbolizes the high-end, high-quality importers with favor. In recent years, the heat of imported furniture has not diminished, as it has mushroomed, and the growth is rapid.
However, the import is really so good, so what is different?
Imported brand charm is infinite. The demand for imported furniture and purchasing power are increasing. Compared with domestic products, the price of imported products can be said to be expensive. However, with the increasing consumption level, people seem to pay more attention to product quality than price. And word of mouth. The craft and quality of imported furniture itself is a key factor in attracting domestic consumers.
In many home shopping malls, in addition to domestic brands, foreign brands account for a large proportion, the layout of the store is reasonable, the furnishings are elegant, the service is thoughtful, and there are many consumers onlookers. For the choice of imported products, consumers will not arbitrarily choose a brand that they have never heard of. Most of them will choose big brands with high reputation and high reputation. Many international big brands have a history of more than 100 years, profound cultural heritage, heavy design and classics, and a persistent pursuit of product quality, which is also an important reason for imported furniture to attract consumers. On the other hand, as mentioned above, imported brands pay attention to design, follow the fashion trend, and have a stronger sense of design. In terms of safety, they are also strict with international environmental safety standards. And the formal import of the brand, the quality of the product is generally excellent, relying on quality to speak, attracting consumers trust.
Therefore, despite the high prices of imported furniture relative to domestically produced products, it is still loved by domestic consumers because of its good brand effect, reputation, quality and service.
Why is the price high?
When it comes to decoration, is it domestic or imported? For low-budget consumers, domestic products are undoubtedly the best choice. If the budget is slightly higher, you can consider importing, but even if you want to buy imports, you can’t see the specific price in the physical store. Do not think twice. The price of imported furniture is often more than double the price of foreign countries, the high price, or the enthusiasm of consumers who make up their minds to buy down. Why is the price of imported furniture so high?
First of all, the most important thing is the markup rate. In foreign countries, the markup rate of brand agents is generally about 2 times. After the furniture has crossed the sea and arrived in China, the domestic dealers’ price increase rate has increased to 5 to 10 times. The price difference is obvious, and the markup rate and tariff are not the same concept. It is not determined by the company, but directly determined by the domestic distributors. This is why the same brand has different prices in different stores.
In addition, the store rent, cash flow, cost, labor costs, logistics, marketing, etc. of imported furniture stores require the flow of funds, all of which add up to the cost, if the price of imported furniture Without further improvement, it is impossible to maintain daily store operations.
Is imported home really imported?
In order to seek a peace of mind, many consumers will favor the choice of imported brands, originally thought to be able to spend a lot of money to buy a good quality, never thought that sometimes will also buy a heart.
Mr. Cai from Guangxi recently encountered such annoyance. In order to welcome the arrival of a small new member, Mr. Cai purchased a second-hand house at the beginning of the year. When decorating and selecting furniture, after many considerations, he decided to spend more. Money buys imported furniture, but when the purchased furniture is delivered to the home, Mr. Cai finds that the furniture that advertises the imported big brand is actually made in China! Mr. Cai immediately found the mall to negotiate, but found that the follow-up road to rights protection is difficult to achieve.
Is imported furniture really imported? This is what most consumers have been worried about before deciding to buy. In fact, many imported furniture are made in China, and this fact has ignited many enthusiasm for imported brand consumers. According to people familiar with the matter, the "imports" are not false, but many of these imported homes are made in China. The raw materials are imported. After assembly in the country, they need to be transferred abroad and then transferred back. Once again, the added value of the brand has been produced, and the quality of the product can be guaranteed. However, for the consumer, the “imported†product that has been transferred to the home through the domestic transfer abroad has always felt that it is a good idea to buy it at a big price.
Domestic assembly, on the one hand, foreign companies have reduced production costs, and the space for profits is greater. On the other hand, this phenomenon also reflects that domestic furniture production technology can compete with foreign countries. In a big way, this is a good thing. For a long time in the past, many people in China have questioned the design and quality of domestic products. In order to win the favor of consumers, some domestic furniture manufacturers will learn from and even imitate the design of foreign furniture brands. In the competitive environment, all kinds of cottage furniture have sprung up in the spring, but this does not mean that all furniture companies are plagiarizing.
Zhu Changling, chairman of the China Furniture Association, said in an interview: "Because Europe is developing earlier than us, many advanced things are designed and published in Europe, and our domestic companies are often followed. In recent years, the situation has been Better, some of our large companies have designed more and more, and others have been copied, but this phenomenon still exists. Now, Chinese furniture companies have gradually gained brand awareness, such as Huari, Qumei, and the Federation. In the independent research and development of design products."
China's furniture industry has made great progress in the application of materials, surface finishing, structural technology, etc. On the basis of technical upgrading, we attach importance to intellectual property rights, increase investment in independent design, and produce high quality and beautiful design. Strong products can gradually bring consumers' consumption concepts back to China.
Consumers have something to say
1. Although the import is not necessarily better than the domestic one, although the price is not correct, but in most cases, there is a certain basis. Good goods are definitely not cheap. You can find the price of domestic and foreign products of the same quality. Although the quality of imported goods is not necessarily the best, it must be after preliminary screening, and the quality will not be too bad.
2. In fact, as consumers, we have not said that we must choose to import, but domestic products are really good or bad. It is difficult to distinguish between good and bad. For laymen, we can only choose big brands with historical reputation. If the quality of domestic products can keep up with Enterprises can give us enough protection and after-sales service. Domestically, of course, it is also a good choice.
It is understood that the birth of "imported" brand furniture advertised by many domestic shopping malls is really difficult to distinguish. Is it true import, or is it to sell dog meat? This requires consumers to pay more attention when buying, import is a fragrant Oh, but don't get rid of the sensibility of the fragrant appearance, rational choice of rational consumption, in order to avoid entering the trap of "import".
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