In recent years, the custom furniture industry has entered a stage of rapid growth, and in the context of the slowdown in the growth of the overall furniture industry, it is still rising at a high growth rate. The development of customized home fission type mainly relies on four driving forces: First, the constant low-price strategy makes the custom home gradually enter the ordinary people's home. Second, the deep-rooted strategy of the channel, through deep franchise distribution, to decide the terminal. Third, the concept marketing of differences, different companies have carried out marketing campaigns again and again around materials, grades, styles and designs. Fourth, space utilization is gaining momentum, and the per capita housing area growth demand cannot keep up with the actual housing area growth demand, and custom home is the most effective use of housing space.
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