According to the Voice of the Economy "World Under the Company", there is still one week away from the annual "Double Eleven" Singles Day. Tmall [microblogging] mall is preparing for this season of discount sales. However, at this time it encountered an anecdote. The 19 largest hypermarkets in the domestic home furnishing industry are ready to unite to boycott Tmall's double eleven promotions.
On October 29th, a screenshot provided by people familiar with the matter showed that car giant Red Star Macalline Chairman Che Jianxin announced three initiatives in the internal work WeChat group: Any merchant is strictly prohibited from spreading or promoting other electricity in the store in any form. Double 11 activities on the commercial line; strictly investigate the merchants to use the Tmall POS machine to make sales online; strictly prohibit the merchants from ordering the factory to install and install orders on other e-commerce lines.
On October 30th, the actual family issued a formal notice to the merchants in their own stores. It is not allowed to cooperate with e-commerce, and it is not allowed to display the e-commerce logo, and it is forbidden to carry out offline experience activities on the venue. It is not allowed to use the e-commerce mobile POS machine. Once it is found that it is not confiscated, it will be fined 10 times the transaction amount. If it is found twice, it will be cleared directly.
According to reports, the 19 largest hypermarkets in China's home furnishing industry have jointly signed an agreement yesterday, refusing to let the store become an offline experience place for e-commerce, pointing to the Tmall Mall, which is linked to the "online and offline" linkage this year. Alibaba [microblogging] COO Zhang Yong said when talking about the event, all companies should realize that their business must be electronically transformed. He said: "The Internet has developed for more than ten or twenty years. Shopping on the Internet has become an increasingly part of the lives of consumers. What is the future of e-commerce? Every consumer, no matter how much he loves the Internet, he There is a period of time to move. With the development of the mobile Internet, people's movements and the movement of goods can be more closely connected. With the help of this year's climate of Tmall Double Eleven, we want to think of this in the future. The integration will be very deep. All businesses need internet."
Wu Qian, senior director of Alibaba Group Tmall, believes that any doubts and boycotts about this new thing in e-commerce are stupid. She said: "The problem that many brands and traditional enterprises have faced in the past is not to clear inventory, but how to use the new technology of mobile Internet to quickly and accurately obtain the demand of consumers. This is the traditional store and offline revenue cannot be obtained. On the basis of such a fusion, this body will be broken by new technologies and the Internet, consumers are more likely to compare, and any doubts and resistances are stupid."
Senior commentator Liu Xiaowu believes that the Internet has a strong impact on the industry. The first is digital streaming. For example, media, newspapers, magazines, publishing, and books have a great impact. The second is non-digital information flow, such as logistics and retail. Home stores are also a very typical industry in the non-digital stream. Many home stores and home-based stores will definitely become the fitting rooms of the Internet. This is inevitable, why? Because of the high cost of physical stores and the rent, land costs, land lease costs, and labor costs are now rising sharply.
Tmall's online and offline linkage
Last month, Tmall Mall announced the launch of the 2013 Double 11 Carnival Shopping Festival. Unlike previous years, this year, more than 30,000 physical stores with more than 300 brands will participate in the recent year. At present, a number of offline retail channels have begun to display Tmall double eleven propaganda posters, two-dimensional codes, and issue coupons; Alipay [microblogging] POS machines have also begun to infiltrate into retail stores. Consumers can experience in the store, then place an order online, and in the store to pay "Alipay POS machine" payment, pick up. For this kind of linkage between online and offline, consumers are still relatively recognized.
The three main reasons why home stores are so big:
First of all, as a core resource of traditional hypermarkets, brand dealers put roll-ups, posters, etc. in the store to encourage users to go to Tmall to buy things. This is tantamount to Wangfujing (18.95, 0.60, 3.27%) placing a brand and smashing customers. Go to Parkson to spend.
Second, the brand's offline counters need to be settled by the store's bank, and it is difficult for the mall to recognize the coupons sent by Tmall.
Third, Alipay POS will allow brands to bypass the store directly, thus providing an opportunity to avoid invoicing and escaping rebates.
Che Jianxin and Ma Yun [microblogging], Wang Jianlin bet
In April of this year, Che Jianxin, chairman of Red Star Macalline, said that he was willing to make a bet with Wang Jianlin and Ma Yun. After 10 years, if the share of e-commerce in the mid-to-high-end retail market exceeded 15%, he lost to Wang Jianlin and Ma Yun. One hundred million. Che Jianxin believes that both sides have their own advantages in the online store and online game. The impact of e-commerce on traditional shops is the low-end market.
Care & Maintenance Household Storage Containers
The metal basket is made of sturdy iron, ensuring long-lasting durability. the perforated design allows airflow to pass through. Easy to stack and store when not in use, maximizing space utilization.
Functional & Versatile Household storage Helper
For organizing household items - such as Remote control, fruit,video games, toys, lotions, bath soaps, shampoos, conditioners, linens, towels, laundry needs, craft supplies, school supplies, makeup / beauty supplies and more; Great for dorm rooms, apartments, condos, RVs, and campers too - use this multipurpose basket anywhere you need to add storage and get organized.
Special Design Iron Basket
The black metal fruit basket is in the shape of bread. The fashionable design enables the bread basket not only to be used as an object to hold bread Dim sum, but also to be placed on the table as a decoration to add aesthetic feeling. The beautiful deli wrappers under the bread baskets for serving metal can prevent bread crumbs from falling, and can also enhance the pizza, bread, cookies, or fried somethings display effect.
Multifunction Kitchen Supplies
The fashionable design makes the bread baskets for serving metal and deli wrapping paper both practical and decorative for the desktop. The bread basket is suitable for homes, restaurants, cafes, bakeries, bathrooms, and outdoor camping.The deli wrapping paper is mainly used to point under pizza, bread, cookies, or fried somethings. You can also give the wire bread basket to friends, family, loved ones, or other people in need as a holiday gift or housewarming gift.
Iron Basket,Mesh Baskets with Wood Handle,Folding Laundry Rack,Best Folding Laundry Rack
NINGBO NEWMORE IMP. & EXP. Co., LTD. , https://www.newmore888.com