Smart home has become a huge potential for the market of Chaoyang industry

As a sunrise industry, smart homes face an infinitely broad market prospect. Driven by the promotion of high-tech networks such as triple play, Internet of Things, cloud technology and national policies, the entire smart home industry is also rapidly developing. In the next three years, China's digital home market will have an additional scale of more than 50 billion yuan, and will quickly reach 100 billion in five years.

With the development of the industrial chain, the industry associated with smart homes can also be greatly developed. First, the sensor industry has been greatly developed on the basis of the country's strong support for the Internet of Things; second, the monitoring and alarm industry, with intelligence The promotion will also develop from simple video surveillance to intelligent monitoring and image recognition. Third, the low-voltage electrical industry, as a supporting for smart homes, such as switch panels will also move toward smart panels; fourth is the green industry, home appliances linkage will inevitably bring energy The demand for consumption reduction, related green industries will also emerge as the times come; Fifth, the home decoration, decoration industry, the gradual maturity of smart homes also bring new industrial opportunities and higher requirements for these enterprises.

The core of the industrial chain lies in the way of implementation

As far as security companies are concerned, digital intercom products are a common mode for entering smart homes. Due to the small bandwidth required for digital intercom audio and video decoding, stable system and strong compatibility, there will be matrix development space in the future. . At present, digital intercom is already a relatively mature product. There is no technical problem. All parts and components can be fully developed and produced. For the current smart home enterprises, master the core discourse power of the industry. It is still to find a widely accepted implementation that effectively connects the various parts of the home.

In terms of transmission mode, the domestic network tends to be wirelessly connected. The advantage of wireless connection is that it is free of wiring and convenient to install, but its stability is poor. However, foreign countries use wired connections, including two-wire and four-wire systems. Stable and reliable, but due to the complicated wiring, it is difficult to construct.

Wi-Fi Direct allows devices on a wireless network to connect to each other without going through a wireless router. This standard allows wireless devices to be interconnected in a point-to-point fashion, and has a significant increase in transmission speed and transmission distance over Bluetooth. Therefore, in the home control, it is possible to consider installing a Wi-Fi Direct signal receiver in a device such as a light, receiving a wireless signal, and implementing point-to-point wireless control.

For example, digital TV and Internet TV have become popular among thousands of households. Users can connect to the Internet via TV and watch network programs. Other home appliances can use the TV to add RJ-45 interface to realize the connection between home appliances.

Cater to the market to create differentiated advantages

The current smart home products are not in line with market demand. Low-end products are affordable, but the functions are not practical. There are defects in appearance and quality. The quality of high-end products is stable and reliable, but they are expensive, complicated to debug, and have high technical requirements for installation and promotion personnel. It is difficult. Therefore, in addition to the efforts to increase the market propaganda mechanism, manufacturers should also conduct market research from the aspects of product function and appearance, deeply understand the real needs of the market, and develop differentiated products according to regional characteristics or user levels. The needs of different groups of people; the second is to strengthen the relationship with the middlemen, do product knowledge training, marketing training and cooperate with the middlemen to do brand promotion, do the policy of brand loyalty, and collect valuable from the developer References. Products that are more beautiful in appearance, more stable in performance, and more cost-effective are on the market, driving the market.

Strengthen market cultivation and channel construction

Smart home is still in its infancy, and there are currently few products on the market. Most of the smart products are limited to certain applications, such as lighting control, smart curtains, etc. It is difficult to provide an integrated smart home experience, and users have less choice. It is. Due to the lack of the underlying core technology, high product prices are also the reason for restricting the development of the industry. At present, most of the technologies mastered by domestic manufacturers are located at the network layer and application layer, lacking core products and technologies with independent property rights. Some of the underlying core technologies and key components still rely on imports, resulting in higher overall price of related products. In the case of high housing prices, most Chinese people can not afford ordinary housing, smart home is still a minority choice, currently mainly used in villas and high-end communities, its market is still immature, user acceptance is low It still needs to go through a process of market cultivation. Therefore, market cultivation is a long-term and meaningful work. First of all, technical guidance and publicity should be strengthened. Unveil the mystery of smart homes, guide users' needs, and gradually enter the lives of ordinary people; secondly, rely on independent research and development, continue to develop and apply new technologies and new materials, gradually reduce prices and match the consumption power of target users.

As the market matures, related capital investment will increase, and smart home manufacturers will have sufficient resources for market promotion and new product research and development to better meet user needs and form a virtuous circle.

It is the key to the stable development of enterprises. Because of smart homes or emerging industries, problems in the process of use require a large number of technicians to provide fast and professional services, high quality and convenient. Service is the stepping stone to win the market.

Master the initiative of industry standards construction

Smart home is still in its infancy, with a wide variety of manufacturers, each with its own policies and lack of uniform industry standards. As a result, the interfaces and protocols of various products are different and incompatible with each other, which not only affects the popularity of smart homes, but also greatly restricts the development of the industry.

Mastering the industry standards is equivalent to mastering the initiative of the construction of the industry chain. Therefore, each smart home enterprise should do its own research and development, relying on technology research and development, brand value and creative design to provide users with high reliability and excellent quality products, improve product application functions and ease of use, design differentiation and personalization. The appearance, the perfect combination of science and technology with life and information, serving the convenience and comfort of life, will win the favor of users. Once the survival problem is solved, the strategic height of the enterprise can be improved, so that a reasonable, fair and orderly smart home industry standard can be established based on a higher angle.

When the needs of users are truly satisfied and the enterprises with absolute competitiveness are produced, the enterprise standards will naturally gradually transform into industry standards, and even become the dominant and setters of standards, thus controlling the right to speak in the industry.