Sports have become a part of modern people's lives, and we have discovered that subtle changes have taken place in the proportion of "dead family members" and sports enthusiasts' population and life style.
They naturally completed the reorganization of human relations -
Everyone is an “outdoor sports enthusiastâ€, which is divided into many distinct small circles “running circlesâ€, “skiing circles†and “diving circlesâ€...
There are some more detailed divisions, such as "running trail" and "road running circle" in the running circle; "skiing circle" is divided into "single board circle" and "double plate circle", and "dive circle" points. For "free diving" and "scuba diving"...
Regardless of the circle, these “sports enthusiasts†who have already gone out, in addition to focusing on their loved ones, will definitely try to take a regional vacation with the sports area as the core: tasting local cuisine, understanding regional culture, and touching local customs. , staying in a local hotel and participating in other local public social life -
As a result, everyone became an out-and-out traveler.
Therefore, even if we do not look at the data, the world is changing just from the above intuitive findings. Sports, outdoor sports and travel are becoming the focus of some people's "trinity" amateur lifestyle. Not only have they changed their lifestyle, they have also raised higher demands on the industry.
As a result, various projects that have adapted to this convergence trend have come one after another and settled in various regions of the country, which has also become the focus of regional planning and development. Throughout the country, according to local characteristics developed a corresponding holiday tourism area. Sports, outdoor sports and travel have gradually formed a fusion dish that cannot split color, smell and taste.
As early as 2015, ISPO SHANGHAI had taken the lead in launching the concept area of ​​sports tourism, and held a sports tourism industry forum to promote the new “sports lifestyleâ€.
In the upcoming winter, the main course of sports tourism is undoubtedly skiing. The 13th Asian Sports Products and Fashion Show to be held on February 15-18, 2017 will be affected by the major sports trends in China and will be even more With emphasis on the winter sports and sports section, there will be more exhibitors and rich content to show.
Olympic Winter Games become the best opportunity for rapid development of ski travel vacation
According to Wu Bin's "Chinese Ski Industry White Paper" released at the Asia-Pacific Snow Industry Forum at the same period as ISPO BEIJING 2016, "In the snow season of 2014-2015, the number of domestic ski trips was 12.5 million. (The number of indoor ski resorts is based on the data for the entire year of 2014. Compared with the 2013-2014 snow season, the growth rate was 21.36%, an increase of 98.41% compared with the 2009-2010 snow season.
In terms of hardware facilities, “the number of domestic ski resorts in 2015 witnessed a larger year-on-year increase, which represented an increase of 23.48% over 2014. The total number of ski resorts operating in China was 568, including 9 indoor ski resorts (excluding all types of outdoor and indoor ski resorts.) The snow entertainment amusement park in the resort has more than 108 ski resorts added in 2014."
From a regional point of view, not only Yabuli, a rising star, Chongli Mountain, Chongli and other areas with earlier ski resort development, such as the Winter Olympics region with the Winter Olympics competition area as the core, and even the east and southwest regions, some high-standard ski resorts Appear and operate well.
In fact, starting from 2011, some domestic ski resorts have discovered that skiing is a lifestyle of leisure and entertainment and family holidays, rather than extreme sports in traditional concepts. This stage is represented by the Wanda Changbai Mountain International Resort and Chong. Ceremony top secret garden park.
Later, the establishment of the Songhua Lake Vanke Ski Resort and Chongli Taiwu Ski Resort Town further deepened the definition of ski resort. In response to this change, the resort has made many changes in the design of facilities such as accommodation, shopping, ski teaching, hardware such as cable cars, ski halls, and junior high school roads.
Mature foreign ski industry is the main reference
Comparing with mature ski resorts abroad, the proportion of skiers in the Alps Ski Resort is about 20%; the ski population in the Nordic region exceeds 25%; Japan and South Korea in East Asia are 9% and 6%; North America is 4.6%, Canada is as high as 12.5%. In contrast, China's current ratio is only 0.4%, far lower than the proportion of skiing population in the world's major ski markets.
Because of the maturity of foreign ski markets, more and more travelers are taking the theme of skiing. Skiing in Switzerland, France, Austria and other places in Japan, South Korea, Canada, the United States, and Europe has also seen Chinese skiing. The figure of the enthusiast.
In response to this change, ISPO actively cooperated with national tourism bureaus to increase their publicity efforts on the winter sports. The most prominent ones such as the Swiss National Tourism Administration and local tourism bureaus recruited seven Chinese ski coaches scattered in Switzerland as early as several years ago. The ski resorts around the world, Ms. Hu Wei, the manager of China Tourism Bureau of Canada BC, and Mr. Bao Ximeng, the director of Swiss Tourism Bureau Asia Pacific, also participated in ISPO SHANGHAI 2016 to promote exchanges with the Chinese ski market.
These initiatives have, to a large extent, attracted many Chinese skiers to experience; Shiga Highlands in Japan, TOMAMU in Hokkaido, and Abi Highlands have also done a lot of work in the country to attract tourists; and the United States Vail Resort Group has been in the past two years. Also strong momentum.
At the same time, at the beginning of 2016, Aspen Snowdrift Mountain Ski Resort, Whistler Ski Resort in Canada and other internationally renowned ski resorts all chose to participate in ISPO BEIJING to learn more about the Chinese market and deepen cooperation and exchanges. If you are an old friend of ISPO, you will clearly see the changes every year. This includes ski resorts, ski resorts, local governments, and ski brands.
The series of services around the ski resort came into being
With the increase in the number of outbound skiers, companies specializing in this series of services have also emerged, such as the Gapki Ski App with the group's “Antidote Travelâ€, such as the “Global Slippery†of custom-built ski-tour routes, and some books. Ski clubs with mature skiers have also set their sights on outbound skiing, such as "Aotian limit" and "joint skiing"...
After confirming that the 2022 Winter Olympics will be held in China, under the framework of China's ice and snow strategy, skiing projects will increase and the industry will further upgrade. Ski resorts that are divided into regions, systems, and have long-term plans will become the focus of industry acceleration.
For the entire industry, the ski resort is not only a concentrated orientation of the flow of people, but also shoulders important roles such as skiing education and the IP competition for ski competitions. Some of the most powerful capitals, such as the Wanda Changbaishan International Ski Resort and the Vanke Songhua Lake Tourism Resort, have formed a complete ski resort ecology in areas such as skiing and drainage, comprehensive development of skiing education, vacations, hotels, and restaurants. .
In particular, it has played an enormous role in the adult ski training and the new generation skiing training, which has contributed to the continued expansion of the ski industry. Also objectively for family winter vacations, new destinations were introduced. What is worth mentioning is that in the planning of these large-scale projects, outdoor sports and holiday requirements in other seasons are fully taken into consideration, and it is expected to form a sports tourism destination of all seasons. Family vacation travel has also become a major requirement for the ski industry to meet.
While others have limited investment, the short-term profits of the ski resort will be a useful complement to the selection of ski resorts.
At the same time, according to the 2015 International Ski Industry Report released by Laurent Vanat, “about 3.2 million people took part in indoor ski resorts in 2015, second only to Germany, with a growth rate as high as 113.3% compared to 1.5 million in 2014. The growth rate of 21.4% for the total number of super skiing trips."
These widely distributed indoor ski facilities have played a crucial role in helping the eastern and southern regions of China not suitable for the construction of large ski resorts, stimulating people's enthusiasm for skiing and completing simple ski training. This also helped the skiing movement from winter sports to full season sports. Promoting skiing from the love of a few fanatics to the development of ski-for-all. These venues also played a positive role in the new generation of ski training.
In short, more and more people have started themed vacations in outdoor sports. This is an exciting thing. At the same time, the ISPO also hopes that the Winter Olympics will promote more domestic skiers to fall in love with skiing and open a white ski resort in winter.
Text/Zhang Yingç¿Ÿ Ruo Fan
Reproduced from: ISPO
Search the selection of banquet chairs at Concentric to find designs suitable for any gathering and venue. A practical choice for party rental companies, event venues, or for regular use in your home, these Folding Chairs with metal frames are built to last. A molded seat provides comfort to guests while the heavy-duty frame supports up to 330 lbs. The textured seat ensures safe and comfortable seating. After use, place them on top of each other or in a row.
Banquet Chairs,Restaurant Banquet Chairs,Banquet Tables And Chairs,Banquet Style Chairs
jiangsu concentric internatinal ltd , https://www.jsconcentriccorp.com