Guo Hao, Managing Director of Shanxi Taiheng Technology Co., Ltd.
[Reporter] Hello, Mr. Guo, I am very happy to interview you at this exhibition. I am also very honored to join you with our media group to give you this interview. First of all, I want to know what new products have been brought to us by Taiheng Wood.
[Guo Hao] Thank you for your interview. This time we brought a new series of our original wood products from our products. We have 11 series of products in Taiheng. Last year, we launched a native wood. As the name suggests, the original wood is all made of wood, the original ecological wood to do, this product can at least achieve environmental protection, can be said green, then this consumer has a healthy decoration environment and comfortable living adjustment. This native wood may drive our country's wooden door products in the future, because it has a short cycle, fast production process, and a high degree of aesthetics. It may not be 30 years. Many manufacturers may follow the example of our Taiheng company. It can be said that the original wood is a collection of product development and innovation, it can be said that it is a leader in the wood door industry.
[Reporter] I want to know if our original wood price is mainly positioned in the high-end market?
[Guo Hao] Our native wood can now be said to have two grades, one is the mid-end grade and the other is the high-end grade. The mid-end grade is mainly the product line of the wide-width knife hanging line. Then its high-grade product is mainly hand-carved, so it may take half a month to engrave a door. It can be said that it can take a whole flower to be carved out. The handwork is very high, and the manual rate is relatively large, so the original wood itself is mainly embodied in the original ecology, which is green and beautiful.
[Reporter] I want to know what kind of process has we experienced in this original wood series from this idea to R&D to final formation.
[Guo Hao] This original wood is actually we started research and development in 2008. It is also a process that can be said to have been a lot of twists and turns. We started production in 2011, and we have been in technology since the beginning. It can be said that it has been in the technical department. It’s a long way to do research, every experiment, every overthrow. Because a company is doing a new product, it is not saying that today it will be produced tomorrow. It has a long process. From this experiment, from lab test to pilot test to full production, so it can be said that it is gone. It is a journey of more than three years.
[Reporter] What effect does Taiheng Wood want to achieve through this exhibition, or what do you hope to gain?
[Guo Hao] Actually, we can see everyone at this exhibition. The exhibition hall of Taiheng Company can be said to be a reflection of Jin Merchant Culture from the outside. Why is Taiheng Manor, Mengshi is Taiheng Courtyard, it is us. The two together, is based on the culture of Shanxi merchants, from his design, from his philosophy can not be separated from the Shanxi merchant culture. Then, this time we are ready to work with Mengshi Enterprise to build the cultural road of Shanxi Mumen New Merchants. What can newcomers say? The Shanxi merchant culture is a sincerity letter. The business philosophy of our company is to trust the customers, to gather the employees, and to commit to the society. Therefore, this time from this exhibition hall, we must continue to use the culture of Shanxi merchants. Handed down.
[Reporter] I just visited your exhibition hall. I think your door design is quite unique. I want you to talk about the fashion trend of the wooden door industry in 2012. What do you think?
[Guo Hao] Actually, the wood door industry is now in a period that can be said to be the most powerful. I think this is the case. It turned out to be a small-scale workshop. Now it can be said that it has gradually become a large enterprise, and there are many. According to the statistics of the China Wood Door Association, there are at least 500 companies with more than 50 million, including 50 million. Therefore, now that the wooden door enterprise can be said to be moving towards glory, then there is also an era in which the products can be said to be uneven and the fish are mixed.
The next step is to reshuffle the wood door industry. Which company has the ability to innovate, no matter which product innovation and market innovation ability, which company can survive. So for our Taiheng company and our Shanxi Mengshi enterprise, we have teamed up to engage in a competitive relationship. The competition and cooperation relationship, as the name implies, is a competition, so it may not be in the wood door world. So you may see it in this food industry. A Mengniu, an Yili, Mengniu Group and Yili Group are actually a competing relationship. Well, from many news media, you can see that Mengniu has Yili immediately, and Yili also has Mengniu. Then we are the same as Taiheng and Mengshi. In the wooden door industry, we must also follow this road. Heng, there is a dream of Taiheng, we can say that it is a win-win model, there is a competitive relationship. Maybe in a certain market, this time our first cooperation started, just started cooperation, I guess it will be seen in the market for two or three years, Shanxi products will come to the foundation of the new business culture. All over the country.
[Reporter] Let's get "315", what marketing plan does Taiheng have to be introduced?
[Guo Hao] "315" is a consumer day. Actually, we can say that the "315" in the annual year is that the Industry and Commerce Bureau and the Quality Supervision Bureau also require our larger companies to issue a publicity card to promote the publicity. We Taiheng almost every year. In attendance, it is an obligation to publicize the consumption concept of ordinary people. Another one of us is the top 30 enterprises in the wooden door. The top 30 enterprises in the wooden door first have a double commitment to the after-sales of the tomb, and the product quality and after-sales double commitment. Then the role of our top 30 enterprises to take the lead in doing after-sales service, and another one of our Taiheng company is still the warranty rules and wooden door standards, suitable for the makers of the warranty rules, this is the only standard we have developed through the SASAC in China. . Then, Taiheng Company should also assume this attitude towards consumers and give them publicity. If there are any problems, please refer to China Wood Door Association, China National Wooden Door Standard and China Wooden Door Warranty Standard. As a reason for our Taiheng company, we also have this obligation to do a good job of publicity, thank you.
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