Recently, the words that have been heard more in the industry are "this year's business is not good, bidding is a low-price bid", "hey, difficult, want to change the line" ... its furniture industry is a low threshold In the industry, there are a lot of entrants every year. Those who give up in the middle of the road, who have to give up, have to grow bigger and stronger, and have to do it from the end, with the illusion of entering the market, in reality, they have married themselves. Can't see the distance of the industry. The furniture industry is regarded as a traditional industry with relatively low technical content. However, it will definitely be a natural choice, reshuffle, and make a trend forecast and change in time. In the blue ocean where the rules of the game are not perfect, it will stand out.
Specification, color, material customization to environmental requirements custom transformation
Customized furniture was previously considered to be based on the customer's size and the nature of the industry. Different types of furniture products are provided. The difference in size, color and material of the conventional products produced by the company is regarded as customization; now it is based on the customer. The requirements are more refined and high-end customization, the style is free to design, the pattern can be changed at will, the size can be set arbitrarily, the color can be arbitrarily matched, and even the materials can be arbitrarily selected, so that the product is unique and the style is unique. The product is customized and has a living style.
From the design of the solution to the provision of products that fully meet the requirements of implicit and explicit requirements, the overall environment needs to be humanized, and high-end design (including intelligentization) needs to be carried out from the perspective of the user and the convenience of the user to work in the future. Etc.), no longer the era of providing tables and chairs, the professionalization of design, the professionalization of products, etc. will be reflected.
Designer specialization, multifaceted
In recent years, there have been many furniture brands with independent design brands, such as the “Vatican†for civilian use. The style is particularly obvious, and Zen is intended for life. The particularly obvious feature of office furniture is that it is in modern office furniture stores and production plants. Still on the website, I saw a modern office furniture product, there is always a feeling of deja vu, the design style "you copy me, I copy you", want to be invincible in the modern office furniture industry, must develop and design their own The main product, which is the key to brand monopoly in the future, the modern office furniture R & D design is different from the general product, the technical requirements for R & D personnel are particularly high, and there are risks such as large research and development funds and long cycle, which makes many small businesses discouraged. It also gives room for the development and development of a brand with sufficient strength and personnel.
The design of the service terminal will not be the same as the current one. As long as it will do CAD, the design state of putting the product into the line should be based on the overall environment and conform to the custom requirements of the customer, and carry out independent design, like the current home decoration. Like the designer, comprehensive balance, design sense, design technology, aesthetic ability, etc., an excellent decoration design and the ability of the furniture designer can adapt to the future design, professional technology must be fully equipped.
Wave into the Internet
The impact of the Internet on traditional industries is growing. Although office furniture sales methods, product styles, and installation and transportation services have their own particularities, there are a group of people who are making regular rules and regulations. Working hard, pulling office furniture into Taobao, Tmall; with the continuous industry coverage of "Internet +", the Internet + office furniture industry is the trend of the times, the president of the Asian Office Furniture Association, Beijing Forestry University professor Lin Zuoxin in "China's furniture industry development "Trend" pointed out in the article: "Electronics entered the market, and in a short period of 5-6 years, a group of office furniture enterprises have been created. At present, there are more than 10 enterprises with an annual turnover of more than 100 million yuan in e-commerce. Home, the annual turnover has exceeded 2 billion." Consumer trends are holding on to our needs to change, planning in advance; small furniture companies must make changes, brand agents are not just offline agents, online agents still need offline services, do a good job, let yourself have The election, or you can be selected.
Safe and environmentally friendly theme
The office is a public place where the group gathers. The environmental protection requirements are particularly high. Recently, many units have bought the furniture and then asked the environmental protection company to control the smell. This is also a temporary solution. As long as there is smell, it will continue to volatilize and cure. For a while, the subsequent will also carry out chronic volatilization, affecting normal office; the real thing is that customers should use high-purity furniture at the beginning of purchasing office furniture, and require the follow-up office furniture industry suppliers to be at the source. Do a good job in material selection, material selection, production of finished furniture products, safety design and environmental protection requirements of finished products, in order to more reflect its professionalism and adapt to the needs of the market.
In-depth service concept
The sales concept of “selling the market and serving the world†will become more and more suitable for companies that sell products in groups. Service is a kind of consciousness and a capability. With the continuous change of customer's consumption pattern and the fundamental needs of customers, it is not only the after-sales tracking: all-round cooperation such as pre-sale, sale and after-sales are important, and the subsequent industry division requires us to continue to specialize. Be yourself, do a good job in customer service, and be invincible.
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