Packaging design

The configuration of product images, text, and background in the packaging pattern must focus on attracting customers' attention and directly promote the brand. The stimuli of the packaging pattern to customers are more specific, stronger, more convincing than the brand name, and often accompanied by immediate purchasing behavior. Its design should follow the basic principles:

1. The form and content should be the same as the one shown in the table. It should be clear and specific. When you look at the package, you can know the product itself.

2. To fully display the goods. This is mainly done in two ways. One is to use realistic color photo representations to truly reproduce the product. This is most popular in food packaging, such as chocolate, candy, canned food, etc., realistic color photographs will make the color, taste, and type appear to be extremely attractive; second, the product itself is displayed directly. Transparent packaging and open skylight packaging are very popular in food, textiles, and light industrial products.

3. Have detailed and detailed text descriptions. There must be specific instructions on the raw materials, preparation, efficacy, use and maintenance of the product on the packaging pattern, and brief diagrams should also be accompanied if necessary.

4. To emphasize the color of the product image. It is not just transparent packaging or the use of color photographs to fully represent the inherent color of the product itself. Instead, it uses more image tones that reflect the types of products, enabling consumers to produce similar cognitive responses like signal reflections, quickly identifying packaging with color. The content of the object. For example, the upper body of the Marlboro cigarette case is dark red and the lower body is pure white. The color is striking and prominent, reminiscent of the masculinity of the western cowboy. The logo of Philip Morris, which is stamped with gilding on the top of the cigarette case: Two horses guarding a golden crown, together with the black Marlboro logo, make Marlboro even more impressive.

5. The “Shimen family” type of packaging should be focused on the main sales areas of the packaging. Any product produced by a company or produced under the same brand name, regardless of the variety, size, size, shape, shape and design of the packaging, adopts the same pattern, even the same color, giving a unified impression. Customers can see that the product is the Ho brand.

6. Pay attention to power design. The efficacy design of the packaging pattern is mainly reflected in the following aspects: 1 The protection performance design includes moisture proof, mold proof, tamper proof, shock proof, leak proof, shatter proof, anti-squeezing and so on. 2 Convenient performance design, including convenience for store display, sales; convenient for customers to carry, use, etc. 3 sales performance design, that is, without the introduction or demonstration of sales staff, customers can rely on the "self-introduction" of the packaging screen to understand the goods, and thus decide to purchase.

Packaging design techniques require consumers to be impressed with their simple lines, vivid personalities, and reasonable colors. Take the Royal Salute 21 in Scotch Whisky as an example. The wine was carefully brewed for 21 years. It was decorated with blue, red, and green colored imperial porcelain. The bottle was engraved with the image of a knight with a sword across the horse. There are two logos on the brand logo. The salute, with the identification of the 21-year old wine presented by the Scotch Whisky Association, proved to be elegant and rich. So that some people drink wine, carefully collect the bottle.

Taboo design is also a noteworthy issue. Different countries and regions have different customs and values, and therefore have their own favorite and taboo patterns. The packaging of products can only adapt to these, and it may win the recognition of the local market. The taboo of packaging design can be divided into several taboos for people, animals, plants and geometric figures. (The configuration of product pictures, text and background in the packaging pattern must focus on attracting customer's attention and directly promote the brand. The packaging pattern is more specific, stronger, more persuasive to the customer than the brand name, and is often accompanied by There are immediate purchasing behaviors and the basic principles to follow in its design:

1. The form and content should be the same as the one shown in the table. It should be clear and specific. When you look at the package, you can know the product itself.

2. To fully display the goods. This is mainly done in two ways. One is to use realistic color photo representations to truly reproduce the product. This is most popular in food packaging, such as chocolate, candy, canned food, etc., realistic color photographs will make the color, taste, and type appear to be extremely attractive; second, the product itself is displayed directly. Transparent packaging and open skylight packaging are very popular in food, textiles, and light industrial products.

3. Have detailed and detailed text descriptions. There must be specific instructions on the raw materials, preparation, efficacy, use and maintenance of the product on the packaging pattern, and brief diagrams should also be accompanied if necessary.

4. To emphasize the color of the product image. It is not just transparent packaging or the use of color photographs to fully represent the inherent color of the product itself. Instead, it uses more image tones that reflect the types of products, enabling consumers to produce similar cognitive responses like signal reflections, quickly identifying packaging with color. The content of the object. For example, the upper body of the Marlboro cigarette case is dark red and the lower body is pure white. The color is striking and prominent, reminiscent of the masculinity of the western cowboy. The logo of Philip Morris, which is stamped with gilding on the top of the cigarette case: Two horses guarding a golden crown, together with the black Marlboro logo, make Marlboro even more impressive.

5. The “Shimen family” type of packaging should be focused on the main sales areas of the packaging. Any product produced by a company or produced under the same brand name, regardless of the variety, size, size, shape, shape and design of the packaging, adopts the same pattern, even the same color, giving a unified impression. Customers can see that the product is the Ho brand.

6. Pay attention to power design. The efficacy design of the packaging pattern is mainly reflected in the following aspects: 1 The protection performance design includes moisture proof, mold proof, tamper proof, shock proof, leak proof, shatter proof, anti-squeezing and so on. 2 Convenient performance design, including convenience for store display, sales; convenient for customers to carry, use, etc. 3 sales performance design, that is, without the introduction or demonstration of sales staff, customers can rely on the "self-introduction" of the packaging screen to understand the goods, and thus decide to purchase.

Packaging design techniques require consumers to be impressed with their simple lines, vivid personalities, and reasonable colors. Take the Royal Salute 21 in Scotch Whisky as an example. The wine was carefully brewed for 21 years. It was decorated with blue, red, and green colored imperial porcelain. The bottle was engraved with the image of a knight with a sword across the horse. There are two logos on the brand logo. The salute, with the identification of the 21-year old wine presented by the Scotch Whisky Association, proved to be elegant and rich. So that some people drink wine, carefully collect the bottle.

Taboo design is also a noteworthy issue. Different countries and regions have different customs and values, and therefore have their own favorite and taboo patterns. The packaging of products can only adapt to these, and it may win the recognition of the local market. The taboo of packaging design can be divided into several taboos for people, animals, plants and geometric figures. The configuration of product images, text, and background in the packaging pattern must focus on attracting customers' attention and directly promote the brand. The stimuli of the packaging pattern to customers are more specific, stronger, more convincing than the brand name, and often accompanied by immediate purchasing behavior. Its design should follow the basic principles:

1. The form and content should be the same as the one shown in the table. It should be clear and specific. When you look at the package, you can know the product itself.

2. To fully display the goods. This is mainly done in two ways. One is to use realistic color photo representations to truly reproduce the product. This is most popular in food packaging, such as chocolate, candy, canned food, etc., realistic color photographs will make the color, taste, and type appear to be extremely attractive; second, the product itself is displayed directly. Transparent packaging and open skylight packaging are very popular in food, textiles, and light industrial products.

3. Have detailed and detailed text descriptions. There must be specific instructions on the raw materials, preparation, efficacy, use and maintenance of the product on the packaging pattern, and brief diagrams should also be accompanied if necessary.

4. To emphasize the color of the product image. It is not just transparent packaging or the use of color photographs to fully represent the inherent color of the product itself. Instead, it uses more image tones that reflect the types of products, enabling consumers to produce similar cognitive responses like signal reflections, quickly identifying packaging with color. The content of the object. For example, the upper body of the Marlboro cigarette case is dark red and the lower body is pure white. The color is striking and prominent, reminiscent of the masculinity of the western cowboy. The logo of Philip Morris, which is stamped with gilding on the top of the cigarette case: Two horses guarding a golden crown, together with the black Marlboro logo, make Marlboro even more impressive.

5. "Shimen family" type packaging, to