Double twelve Alipay zoom in, the traditional pos machine agent crying?
A few days ago, Alipay disclosed that it will invest 1 billion yuan to build the offline version of "Double Eleven" during the double 12 period. More than 300,000 offline merchants will participate in the event. Users will receive a discount on the word of mouth platform and pay with Alipay, and enjoy a 50% discount.
In this regard, mobile payment and 020 program expert game payment said that this stimulates the enthusiasm of offline consumption, but also a new round of offensive launched by Alipay in the field of mobile payment, which has a great impact on pos machine agents.
Mobile payment is hot, pos machine agent "crying the toilet"?
In fact, the mobile payment market is a “big fat meat†and “Qian Jing†is great.
According to the data released by iResearch, in the first quarter of 2015, the transaction volume of China's third-party mobile payment market reached 2001.56 billion yuan, up 139.2% year-on-year. It has covered various life scenarios of food, clothing, housing, shopping, drinking and drinking. "It is obvious that the offensive of mobile payment is amazing," Saifu said.
However, some people are happy that someone is jealous. Many people have speculated that traditional pos machine agents should "cry the toilet". Because mobile payment is hot, the traditional POS machine will gradually decline due to the inability to meet the corresponding demand. In the past, the traditional POS machine agent of “Daijinjinjin†did not have “money way�
However, Saifu believes that if the pos machine can seize the "fat" of mobile payment and upgrade to the Internet pos machine, then the market of pos machine will become wider, and the pos machine agent will "resurrection full of blood". , restore "making money".
Internet pos function allows pos machine agents to turn over?
Saifu said that the first step in upgrading the POS machine to the Internet POS machine is to form a full payment platform.
"To cater to mobile payment needs, POS machines are upgraded to support multiple payment transactions to support multiple payment methods. For example, support B (Baidu) A (Alipay) T (WeChat) wallet, traditional bank mobile wallet and millet, Suning and other industry giants E-wallet, forming a full payment platform," said Saifu. "Once the full payment platform is formed, the application range of the POS machine will be expanded several times, which is very beneficial for agents."
Why is it good for agents?
“Take this Alipay double 12 activity as an exampleâ€, Saifu explained that Alipay subsidies offline merchants are partly due to speeding up Alipay landing on the merchant side, and agents are laying an Internet pos machine, allowing merchants to open Alipay cashier , pos machine agents can get subsidies from Alipay. In this way, in the Alipay double 12 this burning battle, pos machine agents can also benefit from the interests.
At the same time, Saifu stressed that the formation of a full payment platform is only the first step. Only when the 020 application landing platform is truly formed, the Internet POS machine can occupy the “bearing heightâ€.
According to statistics from the Ministry of Commerce, in the first half of this year, the domestic O2O market was about 304.94 billion yuan, a year-on-year increase of 80%. The insiders pointed out that although the scale of China's 020 market is 100 billion, there are not many 020 applications that actually realize the landing.
In this regard, Saifu said that this can become another "Nuggets" for Internet pos machines and agents. “Play the role of the POS machine agent, push the 020 application to land, and let the agents make money from it.â€
Saifu believes that the Internet pos machine can be equipped with a series of 020 applications, and the pos machine agent can become the "local pusher" of the 020 application, allowing the merchant to open the application for payment, thereby achieving 020 landing, and the agent can obtain from it. Part of the income.
In simple terms, if the traditional POS machine is upgraded to the Internet pos machine, the application range and usage rate of the POS machine will be expanded and improved. At the same time, pos machine agents will also be diversified. Agents can make money from selling equipment, promoting payment channels and 020 applications.
Many people in the industry said that they are optimistic about the Internet pos machine, and Saifu also said that it is working in the field of Internet pos machine. It is understood that the new upgraded product of the game has been put into the market. In response to this move, some people said that in the future, pos machine agents may be able to make a big profit in the Internet burning war.
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