Little over-packaging

I. History and Status Quo of Packaging Industry in China

In 1980, the output value of China's packaging industry was 7.2 billion yuan, and in 2002 it reached more than 230 billion yuan. In 1980, the output value of the packaging industry accounted for about 0.3% of the GNP, while in 2002 it accounted for about 2% of the GNP. The internationally developed industrial countries accounted for about 2-2.5% of the GNP, from above. According to the data, through 20 years of reform and opening up efforts, China's packaging industry has completed the decades of international advanced industrial countries. China has now become a big country in the world of packaging industry, but it is not yet a powerful country. The backwardness of "first-class products, second-class packaging and third-class prices" has been initially changed. Due to the improvement of packaging, Chinese products can enter supermarkets in the international market, playing a role in protecting products and adding value, creating a large amount of foreign exchange revenue for our country. It is a gratifying thing.

Second, the role of packaging

The role of packaging is simply two basic roles: First, the protection of goods in the manufacturing, transportation, warehousing, sales, is not damaged, not bad. The second is to beautify, promote and add value to the goods. During the planned economy, China did not attach importance to packaging. The above two functions were not reflected. According to preliminary estimates, the loss caused by poor packaging in China in 1980 was more than 10 billion yuan, but now the total economic output has increased by 5 times despite the packaging. It has been greatly improved, but it is estimated that the economic losses caused by poor packing to the country are no less than 10 billion yuan. The market economy attaches great importance to packaging. It can be said that China's packaging has developed rapidly. It is the product of China’s reform and opening up and the product of the implementation of a market economy. . The packaging industry ranks the 15th in terms of output value in various industrial sectors in China. In developed industrial countries, the output value is about 4-8 in various industrial sectors. The packaging industry is a major industrial sector in all industrialized countries and has received extensive attention from the government and the economic community. From the above data, China's packaging industry and the world's advanced countries still exist quite a gap. Some products do not reach the proper packaging. The degree of damage to the product is still quite serious.

Third, on the excessive packaging

According to the "degree" to distinguish packaging, can be roughly divided into: uncomfortable packaging, moderate packaging, excessive packaging, fraudulent packaging, the first two decades, the main force of the packaging industry in China to resolve the uncomfortable packaging. At that time, China's products were basically in the range of unsuitable packaging, and often caused by poor packaging caused product damage, deterioration, let alone beautify the goods, play a role in value-added products. Twenty years ago, the China Association of Packaging Pouches conducted packaging market surveys. For example, China is a big country in bicycle production, and there are three major bicycle companies. The market price of Shanghai permanent bicycles in the United States averages 30 US dollars per vehicle, while other international bicycles have the same quality as permanent bicycles. About 60 US dollars/vehicle for bicycles, why this problem occurs, mainly on the packaging, when Shenzhen set up a joint venture company - China Bicycle Company, which acquired bicycle parts from the country, established a production line to assemble a complete vehicle, will complete the vehicle Packed in plastic wrap, packed in a cardboard box, exported to foreign countries, can be sold for 60 US dollars / vehicle, and permanent bicycle factory is still packed in a large wooden box (3 or 5 large boxes), arrived In the United States, the entire vehicle is sold by manual assembly, and the US importer gives $30 per vehicle. At the time, a plastic bag plus a carton would not exceed a packaging fee of US$2, so that each car would earn US$28 more, and our losses would be extraordinarily large. The value of packaging is evident. The economic losses caused by the poor packaging of other Chinese export products are even more unacceptable.

In the past ten years, due to the introduction of a market economy in China, companies have sought to maximize profits, and some product manufacturers have become more and more aggressive in their over-packaging trend driven by interests. The occurrence of "excessive packaging" and "fraudulent packaging" of products that are sold in large quantities on the market has brought a heavy burden on consumers and brought about a great waste of resources. Therefore, members of the National Committee of the Chinese People's Political Consultative Conference (CPPCC) represent the voice of the people of the country and have paid high attention to this issue. This is understandable. Packaging can be divided into transport packaging and sales packaging according to functional classification. Transportation packaging focuses on the protection of goods, while sales packaging focuses on the function of beautifying goods. "Excessive packaging and fraudulent packaging" is mainly reflected in sales packaging. In China, the most powerful products reflected are health foods, nutritious foods and moon cakes, but their total amount of packaging materials is not very large. Although it is not very large according to the output value, but everyone can find it, so the response is strong and should be properly resolved in a timely manner.

IV. Preliminary proposals for resolving "excessive packaging and fraudulent packaging"

1. As soon as possible on the packaging legislation.

2. Formulate relevant packaging standards, standardize the basic requirements for packaging, and limit "excessive packaging, fraudulent packaging."

3. In accordance with the packaging and packaging standards, the “over-packaging”, especially “fraudulent packaging”, shall be supervised and inspected. Penalties for “excessive packaging”, especially “fraudulent packaging” shall require the leadership of the national macroeconomic management department to take charge of this work. Work, specific work can be entrusted to the relevant units and industry associations. Overcome the previous problems without specific department operations.

4. Product packaging should be divided into high, medium and low grades, and the proportion should be coordinated to meet the needs of different levels of consumers.

5. Increase publicity efforts, promote green packaging, and oppose and resist “over-packaging”. However, at present, because there is no scientific definition of “over-packaging” that meets China's national conditions, it is recommended that the main work should focus on combating “fraudulent packaging”. .


Source: World Economist