Impetuous? Is the food SaaS product really effective?

With the intensification of competition in the catering industry, the market environment of the catering industry is becoming more and more sinister, and the rule of survival of the fittest is also carried out more cruelly, especially for the “food and beverage entrepreneurs who have no catering experience”. Become the norm. In this context, smart catering has become a new technology industry attached to the upgrading and transformation of the catering industry. The most well-known concept is the catering SaaS system, which is an assistant to the restaurant Internet upgrade. Its functions and services are traditional cash registers, points. Intelligent upgrade products of products such as Caibao.

But how many businesses are around you, and are you ready to use the popular SaaS products on the market? The survey results of the Cloud Rabbit Catering System are less than 10%. Catering information and catering SaaS development has been nearly a decade, but the market is like a piece of iron, the difficulty of breaking is still very high. Nowadays, many catering SaaS system companies on the market have chosen the gimmicks that the hardware is completely free, free to install, and the basic version is permanently free, in an attempt to quickly open the market. The impetuousness of the market is self-evident, but for the food and beverage owners, it is impossible to impress them without solving this problem: Is the food SaaS product really effective?

Yuntuo Catering believes that the catering SaaS system is a technical tool to help fast food convenience and fast food. It has a deep understanding of process models such as catering, online ordering, mobile payment, financial management and kitchen printing. Core management tasks. Generally speaking, the role of improving the efficiency of catering operations is the most important function point for catering owners. But the catering boss has ignored the pioneering nature of catering SaaS products in online marketing. Taking the cloud rabbit catering system as an example, the flow and order data of the restaurant are recorded not only for the purpose of accounting, but also for the analysis of the sales of the dishes, to promote the innovation and reasonable addition and deletion of the dishes; the membership system is not only to induce customers to recharge the members. At the same time, it is also to analyze the customer's consumption portrait, find out the target group of the restaurant, and complete the precise delivery in the future marketing and promotion, saving marketing costs.

The introduction of catering SaaS products is a big deal for catering owners, and it is also an industry innovation attempt that needs long-term integration. If successful, it will have a decisive impact on the competitive development of restaurants. Therefore, I think that in the marketing of catering SaaS products, technology companies and catering merchants must sink their minds, and impetuousness cannot transform this industry well.

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