How to open a game city profit in a large shopping mall

First, the advantages

Since most parents are busy with work and do not have much time with their children, most families spend their free time shifting around their children. Where do the children want to play? Where does the family's leisure and entertainment go? Most of the families in the mall take their children to play and go shopping for dinner. Nowadays, almost all shopping malls have introduced multi-functional models that cover categories such as eating, drinking, and entertainment. Many businesses have also increased their ratios.

The aggregation of multi-functional models has driven the popularity of shopping malls on the one hand and increased passenger flow. On the other hand, the gathering of related industries has also facilitated consumers. Parents and children can complete amusement, leisure and diet shopping in one place. Series activities also increase the attraction of the mall's video game city.

Second, input

The positioning of shopping malls in the mid-to-high grades has also made consumers more demanding and more investment costs. From the scale of the venue, most of the mall's video game area is more than 300 square meters. The equipment also needs to purchase new and interesting entertainment equipment, recommending entertainment equipment, plus the mall's rent level is higher than the same area, so the investment is more. Taking a 300-square-digit video game city in a second-tier city shopping mall as an example, rent and equipment purchase costs, together with decoration and staff recruitment costs, are about 300,000 to 500,000. Specific data will differ due to regional rent differences and equipment differences.

Third, earnings

The income of the mall's game city mainly comes from tickets and membership cards. Or take the 300-level video game city in the second-tier city mall as an example. Tickets are set at 50 yuan/time. The membership card is divided into number card, month card, season card, half-year card and year card. The pre-opening period is the monthly sales card and quarter card. After the Lord has stabilized the source of tourists, he will use half year cards and year cards. Earlier month cards and season cards average about 800 yuan each. The average ticket sales per day is about 30, and the monthly ticket revenue is about 45,000. On average, about 100 people are paid for each month, and the membership card income is 80,000, and the monthly revenue is about 125,000.

Fourth, profits

The mall of video games is a one-time investment, that is, after the one-time payment of rent and equipment costs in the previous period, it does not require much late investment. Calculated with input of 400,000, the monthly income budget is 100,000 monthly, the first four months are in the return period, and the basic monthly net profit is maintained at about 100,000. Of course, this is only a budget. Actually, the investment cost will be different. After a good operation, the monthly revenue is definitely more than 100,000 yuan. It can be seen that the mall is playing video games and the profits are indeed high.

It is profitable for a mall to open a video game city. The customers of the mall have a high level of consumerism and strong willingness to spend. They are high-quality customers, but they must pay attention to clear goals in the mall to realize differentiated operations and achieve cross-border operations.