Globalization of Modern Art Design (I)

Globalization is one of the topics we are currently discussing the most. Regardless of whether you like it or not, it will have a huge impact on you, on your life, or on the work and profession you do. We have been very enthusiastic about the impact of globalization on science and technology, and on culture and art. Modern design as a carrier of science and technology, culture and art is also inevitably influenced by globalization. The key issue is not how much globalization has affected modern design, but how we deal with this from the shadow of globalization.

● Re-understanding of globalization

Today's effort to advocate the origin of globalization is the Americans, because Henry Kissinger made it clear: "Globalization is a good thing for the United States and a bad thing for other countries... because it deepens the gap between rich and poor." Americans The advocating globalization, that is, Americanization, has not only met with resolute opposition from many countries in the world, but has also met strong resistance from Western countries. So why are Americans so keen to promote globalization?

There are only two reasons why Americans are trying hard to promote globalization: The first reason is cultural. The United States is a country with only a little more than two hundred years of founding the country. There is no "broad and profound" national culture that the Chinese often talk about, but only immigration culture. It is precisely because of the characteristics of this immigration culture that the United States can accept and absorb more cultures from all countries, regions, races, and nations in the world than any other country in the world. From this point alone, it is appropriate to refer to American culture as “hybrid culture” or “integration of culture”. As we all know, in biology, "hybridization" is the best way for biological eugenics. Therefore, biologists have a special liking for "hybrid advantage" and often use it to cultivate superior eugenic varieties with greater vitality. The history of the development of the United States for two hundred years proves that the most important factor for its success is the benefit of this “hybrid culture”. Therefore, due to the imprint of immigration culture, Americans always consciously and unconsciously accept and absorb all foreign cultures. Regardless of the essence or dross, if you do not oppose its ruler, nothing can be accommodated. This is the most significant feature of the immigration culture's treatment of foreign cultures. It is also unique to the United States and is difficult for other countries and nations to learn. The United States was established by the early European colonization and later immigration. Immigrants brought scientists, engineers and artists from all over the world to the United States. It is precisely because of the multi-racial and multi-nationality of the population that it has a unique immigration culture. This immigration culture is often colonized. Globalization is the best way to adapt to the cultural needs of intercultural culture. Therefore, Americans try their best to advocate globalization, which has its extremely profound cultural background.

The second reason is at the practical level. In any world today, the United States is a unique "superpower." Whether you like it or not, nobody can replace it in a predictable future. The President of the United States, regardless of whether he is really willing, or a sham, or simply reluctant, as long as he is in power, he is in charge of the world, seizes the elections in two points, and takes care of the country. This is the beginning of the identity of the “world police” in the United States and cannot be simply seen as a personal character. It is precisely because of the special status of this "world police" that the political, economic, cultural, military, etc. of the United States have always faced the whole world, and rarely faced the country. For example, the United States’ military agencies have never divided their theaters with their own territories as they do in other countries. Instead, they have divided the theaters globally, what the Pacific Ocean, the Atlantic Ocean, the Indian Ocean and so on. The United States does not have a Ministry of Education, a Ministry of Culture, or a Propaganda Department within the federal government. The federal government never manages the education, culture, and propaganda of the people, but it sells its education to the world, inculcates its culture, and promotes its Ideology. All of this is based on real profits. Politically, the U.S. needs to rule this ever-turbulent world. Economically, the U.S. needs the world's largest market. Culturally, the U.S. needs its own culture to travel the world and become the mainstream culture of the world. Nowadays, people often call English spoken by Americans as American, and American English teaching materials are also known as “traveling the world” or “traveling to the United States”. This is also the implication of this immigrant culture. Because of one of its ancestors, the British Empire had once had the glory of "not falling by the sun." Militaryally, the United States needed to control the entire world to ensure that it fulfilled the above goals. Therefore, starting from actual interests, Americans must also advocate globalization. Back to the beginning of the article, Henry Kissinger's statement is also a concentrated expression of the above two layers of meaning.

However, the concept of globalization is not an American invention. Its origin is Marxism. Before the advent of Marxism, for a long time, many countries in the world were basically isolated. The emergence of Marxism represents a true internationalism. If you still have any doubts, how could the fashionable theory of "globalization" be considered by Marx more than 100 years ago? Then, read the "Communist Manifesto" published by Marx and Engels more than 150 years ago. They said: "Big Industry has established a world market prepared by the discovery of the Americas. The world market has brought about great developments in the commercial, maritime and land transport industries. This development in turn has promoted the expansion of industry, and at the same time, The more the business, maritime industry, and railways have expanded, the more the bourgeoisie has developed... The bourgeoisie has opened up the world market, making the production and consumption of all countries a worldwide one."

Marx and Engels discovered economic globalization, that is, "the bourgeoisie, because of the rapid improvement of all means of production, because of the extremely convenient traffic, to bring all nations and even the most barbarous people into civilization... In a word, it follows that While his own appearance has created a world for himself, he also discovered that "under the rule of the bourgeoisie, there is a class that will destroy the entire old social system." It is precisely because Marx and Engels discovered this trend in capitalist society that they stated in the "Communist Declaration" that there will be a universal human rights. They believe that humanity will have a communist society. That is the true sense. Globalization. So they boldly stated that the working class has no borders. Only by liberating all humanity can the proletariat finally liberate the proletariat itself. As for themselves, Marx said that he is a citizen of the world and he is fighting for the oppressed people of the world. Only from this point of view, the globalization of Marxism and the globalization advocated by the United States are fundamentally different.

(to be continued)