In recent years, furniture infringement disputes have occurred. Not long ago, Fuye Furniture filed a lawsuit against Beijing Bohang Yitong Decoration Materials Co., Ltd. to the Beijing No. 3 Intermediate People's Court. This is not to make many people wonder, is the furniture company's awareness of rights protection now, or is the current domestic furniture patent problem in an irregular stage? And will furniture companies not apply for patents and rights protection because of the cumbersome process?
Furniture patent is the guarantee of furniture enterprises
Furniture patents can actually be summed up as "ownership" issues. A furniture company produces its own value because of its unique design ideas and solutions. In some senses, it has the same importance as the “intellectual property†that the public is familiar with. Without legal protection and support, it is not easy to promote the development and progress of furniture companies. Many companies, such as Ai Ruisi, now have more than one hundred patents. Ai Yinsi told reporters that in China, there are not many core technology patents, and there are few functional patents for furniture. Most of them are appearance patents. The appearance has a similarity in style, so it is more necessary to protect the law. For the positioning of "same" and "approximate", there are also strict legal explanations. "Now, with the furniture industry moving from the shackler era to the shoping mall era, enterprise development is still on the road of regulation. And enterprises are becoming more aware of patents and their rights and interests. The infringement problem of the furniture industry is a kind of enterprise. Behavior, can not be said that the entire furniture industry lacks norms." Zhu Guangyu, deputy general manager of Peugeot Furniture Marketing, said.
The road to rights protection is hard but indispensable
Once an enterprise discovers infringement, it will embark on a long road of rights protection. The longest adopted by enterprises is the legal approach. From forensics to filing, it is a very tortuous road. And in many cases, even if the final victory, there will be an event in which the defendant’s name is changed and the claim cannot be obtained later. In addition, as the main reason for the appearance of patents, human judgment is not easy. “But even if the process is very difficult, every company will do it. Because rights protection can not only protect its own rights, but more importantly, rights protection can promote the innovation of the entire industry. It also has certain protection for dealers and consumers. "The infringing product will certainly not have the craftsmanship level of the original product, and the material will not be better than the original product, so the rights protection is also for the consumer to defend the rights." In addition to legal rights protection, some companies will also use direct negotiations and negotiations through industry associations to protect their rights and interests.
Enterprises need to strengthen
Self-innovation
"With hats of infringement, whether in the furniture industry association or the entire home industry, it will not be easy to do." Peugeot furniture Zhu Guangyu said. Some companies may choose to infringe on the rights of other companies in order to take shortcuts. However, if a company wants to develop for a long time, it must focus on the research and development of products. "Revision of rights is only an auxiliary means on the road of enterprise development, but this kind of barriers to the industry needs to be adapted to local conditions. Enterprises need to strengthen the frequency of renewal. If you can let the industry follow you, it is the most powerful." Ai Ruisi Ning always said. Regarding the importance of corporate innovation, Rong Lin Shi Jiayu also gave his own opinion: "Why do many of our furniture companies go to the Milan-based furniture fair every year to go to the innovative exhibition to 'pilgrimage', because each of our companies In fact, he always advocates creation. In the end, Mr. Zhai also said that in addition to the company's own consciousness and legal constraints, rights protection also requires media support and propaganda, and calls for more people to understand rights and understand rights.
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