Fast sales, a new generation of cash register retail system, how to carry out the sharing concept to the end?

In the new retail, unmanned stores, office unmanned shelves popular 2017, fast sales, as a veteran of the cashier, retail management industry, what new ideas brought to the new recruits brought by the brand upgrade?

This website recently interviewed the fast sale of Otani Group.

Fast sales, in 2016, acquired the first brand in the industry to do the mobile cash register retail management system (name hidden, YY for short), this brand is the first in the industry before and after 2012 to launch the mobile O2O cash register retail The management system (flat cash register retail management system) was mainly aimed at medium and large shopping malls such as Shangchao and department stores. It was once Haiya Department Store, Zhuo Yuehui, Huangcheng Square, etc. in Shenzhen, and almost 50 in Dongguan. More than % of the large shopping malls offer O2O mobile retail solutions, which have accumulated a wealth of industry experience and received tens of millions of venture capital investments.

After many years of deep cultivation by O2O, in the new retail outlets, fast-selling to see the right time, combined with its own R-side and small- and medium-sized B-side R&D experience and resources, upgraded the original brand to fast sales, which means leading fast new retail.

Fast sales, although standing on the hot new retail outlets, is very calm, not blindly to hot spots, but to carry out the sharing concept that people are about to forget.

First of all, in the retail industry, under the impact of online business such as e-commerce and O2O, its traffic is getting less and less. However, the growth of online traffic is weak, and it has already passed the peak and shows a downward trend. Therefore, Ma Yun launched a new retail business. The concept, combined with online and offline mutual drainage, is also a trend of an industry era.

Under the new retail, all businesses, if you want to do well and profit, do not promote yourself is not good, big brands need not say, small to a restaurant, if you are not hungry on the US group, there is no passenger flow. For the clothing industry, Taobao Tmall has already monopolized most of the online traffic. Therefore, the physical store in the apparel industry is better than one. The fast sales are in-depth research on this custodial, and decisively promote sharing and sharing with merchants. A new concept of growth.

First, the fast sale will provide the store with an advanced cashier retail management system to solve basic management problems.

Fast sale flat cash register system

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Then, the fast sale for the Pro advanced version of the customer monthly network promotion, the physical store features, explosions, activities, etc. to the precise target customers, and for small and medium-sized physical stores that will not promote, this is no different In the snow, charcoal, often a good text can bring a lot of new passenger flow, but also improve the stickiness of old customers.

One of the typical individual stores has transformed into a chain store. The Shenzhen Apolona clothing store, which began to do exotic customs in 2009, has a turnover of more than one million a year. Since the fast-selling cash register system, not only is the cash register fast and simple. There is no need to carry out manual reconciliation every month. It is very convenient for the inventory quantity of the store to be counted, which greatly reduces the difference of unknown inventory. At the same time, it is very convenient and intuitive to transfer the loading and unloading of several stores, avoiding the manual modification of the inventory tape manually. Many problems come.

This is still the most basic, and more importantly, the fast sale has promoted the whole network for Apolona's exotic style. One "Investigating the surviving Bohemian style in Shenzhen" has enabled its new customers to grow by thousands in a short period of time. There is also a large number of franchise consultations, the annual turnover is expected to grow more than five times, and is ready to launch franchise investment at the end of 2018 at the end of 2017.

Apolona at Futian Clothing Mall, Fuhua Road, Shenzhen

Fast sales to do this step has not stopped, not only in the whole network promotion, but also in their own good store red platform for accurate drainage, the original fast-selling good store platform is designed for foreign customers, now opened up a domestic site, will Screening merchants with special features, consumers' favorite, and trustworthy as a good store for vertical consumers.

At the same time, in order to adapt to the customer base, the fast-selling will sell 50% off the price of the original high-end terminal, and provide a flat or integrated cash register system with multiple grades such as 999, 1999, 4999.

At this point, the fast sale completed the first step of the sharing concept: sharing promotion with customers and growing together.