[Reporter]: Mr. Yuan, first of all, please tell us about some new products launched at this exhibition, mainly for which people?
[Yuan Zhihui]: This year, based on the original, the main color is the combination of white and green. This product is practical and popular among consumers. I believe that this year will become a bright spot in the market. It is mainly aimed at high-end villa owners. Because all aspects of villa decoration are more European, it is suitable to match our products.
[Reporter]: Can you talk about Barbie furniture promoted on the bags that are distributed at your exhibition?
[Yuan Zhihui]: Barbie Furniture is a series, which is the only manufacturer in China and the only manufacturer. This exhibition hall is small, we did not bring it, because we have already shown three issues in the early stage. This time, because of the small exhibition hall, we only put some classic new products.
Yuan Zhihui, Brand Director of Evergrande Furniture Co., Ltd.
[Reporter]: I think these furniture are mainly based on the pastoral style, and the Barbie furniture that I just talked about. Is our product from Evergrande to White Cabin mainly aimed at women and children?
[Yuan Zhihui]: Our furniture is American garden furniture. Our cultural origins come from American brands, so many things are very close to American culture. Like Barbie, it is part of American culture. We can say that it is a fusion of American classics and Chinese culture, so it has an oriental aesthetic and is also in line with Western aesthetics. It is a combination of Chinese and Western products.
[Reporter]: How does your company's products reflect in the market this year?
[Yuan Zhihui]: Many people think that the market is not particularly good this year, but the crisis moment also means the opportunity period. Many dealers, in the case of the difficulty of the original brand management, he will give priority to the choice of brand products, which is also helpful for our new brand expansion, we will grasp such an opportunity. In addition, our products are also suitable for the needs of the current consumer population, the market effect is very good. Due to our promotion, we have made these measures: first, product upgrades; second, training enhancement. Third, the enhancement of terminal marketing, including terminal promotion of full-service services.
[Reporter]: You mentioned the importance of the brand. What factors do you think a good brand needs?
[Yuan Zhihui]: A good brand should have these factors. First, good basic functions, good quality, safety and environmental protection are also important, especially for children's furniture. Second, intimate service, perfect after-sales service system. Third, cultural connotations can convey a belief.
[Reporter]: So how is your company doing brand promotion?
[Yuan Zhihui]: We mainly promote the brand through three steps. The first step is that we will guide the store through the guidance of the store and the word of mouth of the consumers. In the second step, the company will invest in some mass media, including newspapers, print ads, TV commercials, online advertising, and so on. In the third step, there will be some special events in some cities, to stimulate consumption through activities, and to let more people know about our brand.
[Reporter]: Thank you for accepting an interview with our Pacific Home Network.
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