Do a good job in furniture rattan furniture to create an environmental brand
——Interview with Deng Xiaobing, Managing Director of Shenzhen Fujiyuan Furniture
Through a short period of promotion and promotion, Shenzhen Fujiyuan Furniture quickly occupied the furniture market and entered the eyes of the mass consumers. One of the ideas of Fujiwara is "making money with the vines." What is the meaning of this concept? To this end, the reporter visited Shenzhen Fujiyuan Furniture and Managing Director Deng Xiaobing to discuss the reasons.
Nowadays, there are many furniture brands. Many dealers will go to the exhibition to find a brand. It is because they like the brand or the product, they will choose to do it, but they do not understand the purpose of branding. Dealers who make furniture will think about the value that brands can bring and whether they can grow in the market. Fujiwara is catering to this situation and has introduced the concept of “making money with the vinesâ€. There is a stipulation in the dealership contract for the Fujiwara brand. The dealer will make a store, probably investing 500,000 yuan, returning to the first year, and earning 500,000 in the second year. If you can't do it, Fujiwara is responsible for compensation. The concept is straightforward and straightforward, but often the easiest way is to be the most effective.
Fujio people strive to create a "value for money" product concept
Fujiwara adheres to the philosophy of satisfying customers' needs to build a brand. We divide customers into external customers and internal customers. All dealers and end customers who use rattan products are external customers. Each employee of Fujiwara Furniture is an internal customer, also known as Fujiwara. Fujisawa provides a platform to realize their dreams. Every product of Fujimori furniture is handmade, including design, packaging, promotion concept, production, etc. It is the crystallization of the wisdom of our people.
The idea of ​​making products for the company is “excellent value for moneyâ€. The so-called value for money is exactly what consumers really see and promote the products promoted by the brand, adhering to the principle of high cost performance to promote products and occupy the market. Let consumers use the furniture of the vines and promote the concept of environmental protection and green. It is in this way that Fujiwara builds the brand.
Develop and implement a standardized management system in the direction of service marketing
Nowadays, the sales of furniture have been separated from the three service concepts of sales, marketing and promotion, and the development of service marketing. Fujiwara must ensure that the distribution can make money sustainably. The specific implementation is to strictly select the appropriate market, shopping malls, dealers, store location, marketing concepts, management plans and other details.
When it comes to training, Fujiwara will first cultivate the concept of dealer-oriented people, based on the service marketing model, and strive to satisfy the dealers and then serve the customers. The first step is to adjust the concept of all the vines to the same. The second step is to let all the people of the vines advance for the same goal. The third step is to adjust the way and method of marketing. The three steps must be consistent in order to achieve a win-win goal.
Speaking of the company's management system, General Deng told reporters that every storefront of the company, staff management, store location, store decoration, business atmosphere, etc., are operated in accordance with the standards set by the company. In order for every employee of the company to do a better job of maintaining the brand, it is possible to have sufficient competitiveness to allow consumers to enter the vine.
Know how to make money VIP clubs gather people to solve the hardships
All businessmen invest in order to make money, but how to make money is a problem that many people are not willing to face. Investing in real estate has invested more than 100 million yuan, probably 15 years back; investing in a McDonald's store, investing 3 million yuan, about 3 to 5 years back; investing in Fujimian furniture store, as long as one year can return, And the annual income will increase by multiples. To achieve such an effective result, Fujiwara relied on this. The first is based on market sales volume, which is based on the sales volume per month. The second is the creation of the entire team, which is the management of sales ideas and mechanisms. The third is to train the members of the team, put the concept of service marketing into practice, and serve the customers wholeheartedly. This will allow each store's goals to be settled, and then the company's sales goals can be achieved.
Today is the era of competition, but it is also the era of "competitive". Including electrical brands, real estate companies, are moving from competition to "race". Deng Xiaobing believes that dealers who make rattan furniture in China do different markets and there is no need to compete with each other. The establishment of the Vineyard Dealer VIP Club is precisely for the continuous improvement of business methods and management systems. The existence of the club is to share and let everyone progress together. The dealers are based on the mutual benefit and win-win basis to make the Fujimian brand, to play better and better, to eliminate bad ideas, mechanisms and concepts, and to continue to grow after continuous learning. Making money easily and happily also provides a direction for the dealer to work hard every day. Every quarter, the Fujishou headquarters will take two weeks to the beach, the desert, the foot of the snow mountain, etc., to learn, train and harvest more in a relaxed environment. Secondly, because of the difference in market and environment, when there is a problem in the storefront, it is difficult to solve the problem by individual strength alone, and the problem can be jointly diagnosed and solved by the collective strength of the club members.
The growth of rattan furniture is inseparable from the marketing concept of “making money with the vinesâ€. Sometimes the simplest and most direct way is often the most effective and successful way.
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