Commercial ticketing refers to a wide variety of forms, bills, labels, trademarks, letters and various securities and other printed products that are used in daily life, public affairs, and business activities. With the popularization and popularization of computer technology applications, traditional commercial tickets have gradually transitioned to computer tickets. The printing of commercial tickets has also rapidly developed in the same direction as the printing of computer tickets. The printed matter related to this has become an important part of various types of commercial print. Computer commercial ticket printing equipment also forms an important category in printing equipment.
First, the development of computer commercial ticket printing at home and abroad In the world's economically developed countries and regions such as Europe, America and Japan, the development of computer commercial ticketing began in the late 1950s, with the application of computer technology, the mid-1970s. Entering high-speed development, it entered the peak of development in the late 1980s. The slowdown in economic growth, the saturation of market development, and the emergence of alternative technologies (such as IC cards, magnetic cards, and the Internet) have affected the further expansion of the commercial ticket market for computers to a certain extent. In the early 1990s, they entered a period of low growth. .
Take Japan as an example. In the 1970s, the average annual sales volume of various types of commercial ticket printing equipment was about 120 units. In the 1980s, it reached 260 units, and the peak year reached 320 to 370 units. In the 1990s, it fell back to an average annual sales of 140 units. 90 At the end of the decade, the average sales volume was only 60 to 80 units. According to statistics, the total installed capacity of all types of ticket printing equipment in Japan is currently around 3,000. Due to the unbalanced development of the world economy and technology, moderately developed and underdeveloped countries and regions, there is still much room for the development of computer commercial tickets.
The use of commercial ticketing in China was long ago, but the start of commercial ticketing for computers began in the mid-1980s. Due to the increasing market demand for tickets, the increase in printing volume, and the increasing technical content of various types of tickets, the printing requirements are becoming more and more complicated. The printing of computer commercial tickets has gradually become the main form of linked ticket production lines. , Combined bills production line supplemented by the pattern. According to statistics, the linkage ticket production line has installed more than 400 production lines in China.
Second, the development of computer commercial ticket printing technology dynamic market demand has determined the supply of commercial ticket; advances in technology have promoted the development of commercial ticket technology. Looking at the development of computer commercial ticket printing in domestic and foreign markets, it has the following characteristics and development trends.
(1) Commercial ticket printing tends to be multi-colored, advanced, and complex. In the early stages of development, commercial tickets are mainly printed in general lines, text, and designs. With the advancement of technology, the expansion of the scope of use and functions, and the management of the distribution process, the requirements for the printing of commercial tickets have become more and more complex.
First, the printing of commercial tickets tends to be multicolored and the quality of printed products is advanced. The traditional commercial ticket is mainly based on simple printing. At present, there are more and more color ticket and ticket printing products that are printed with color advertisements at the same time as the ticket printing. The boundaries between ordinary ticket printing and commercial color printing are gradually narrowed, and printing is reduced. The requirements for quality are also getting higher and higher, and polychromism and refinement are becoming a trend.
Second, commercial ticket printing products are diversified and complicated. For different purposes, commercial tickets not only diversify in print size, but also gradually diversify in printing and finishing. complication. In addition to the common printing, numbering, perforation, and ridge line processing, there are digital jet printing, coating, coating, covering, hot stamping, touch cutting, laminating, etc., and there are embossing, offset printing, and concave printing. Printing, screen printing, flexographic printing, digital printing and other printing methods.
(2) The anti-counterfeiting features of commercial tickets have increasingly highlighted the characteristics of many commercial tickets that are of value, and thus also have the need for anti-counterfeiting. The development of economy and technology puts higher requirements on the security of commercial ticket, and commercial tickets with anti-counterfeiting function are also increasing. Anti-counterfeiting technology is more complex, there are design aspects, there are paper, ink and printing methods, with the development of anti-counterfeiting technology, will also promote the development of commercial ticket anti-counterfeiting technology.
(III) Increase in the sales of multi-species and small-batch businesses The range of print products printed on foreign commercial tickets is very wide. It is not a simple ticket printing in the traditional sense. Due to the diversification and individualized development, the number of multi-category and small-batch businesses has gradually increased. More than 10,000 or even several thousand or hundreds of copies of each type of printing business are commonplace, requiring printing companies and equipment. There is good adaptability to this.
(4) The new technology has injected new technologies with rapid development for the commercial printing of computer tickets, which has brought challenges to the printing of commercial computer tickets and has also injected new vitality. Although modern technologies such as IC cards, magnetic cards, and the Internet have had a certain impact on the market application of commercial ticketing for computers, the printing of commercial prints generated around the application of these new technologies has provided a new business space. The development of digital printing technology has also provided a new market for the application of computer commercial tickets.
III. Analysis and reflection on the application development of domestic computer commercial ticket application In recent years, the application of domestic commercial and commercial ticket application has developed rapidly and it has begun to take shape. However, compared with the developed countries and regions in the world, it is still in the initial stage of development and there is still much room for development.
First of all, China’s market economy has just started. The total size of economic development and the spread of computer technology applications have a large gap compared with developed countries and regions. The regional imbalances in economic and technological development are all applications of computer tickets. Provides great room for development.
Second, traditional Chinese ideology and cultural awareness have determined that the tax system reform is a long-term process. At present, in the commercial ticket printing business of computers, the tax-related tickets account for a considerable proportion. With the reform of the taxation system and the gradual standardization of tax-related documents, the market demand for computer commercial tickets will also increase significantly. Only when the tax awareness of the whole society is generally improved, various types of taxes and fees have been standardized, and tax-related documents can form a stable supply and demand situation.
Third, computerized commercial ticket printing in foreign developed countries and regions is not limited to tax-related tickets and marketable securities, but covers a large number of ordinary and special commercial printed materials, such as forms, commercials, packaging, printed materials, trademarks, and labels. , manuals, and so on. The socialization, diversification, and specialization of printing services are common features of foreign printing companies. The printing of domestic computer commercial ticket is mainly used for the printing of various types of bills, and the business is relatively single. In addition, the industry monopoly that remains under the planned economic system still exists, and it is easy to form fierce competition in the development process. Only by realizing the socialized development and diversified operations of the entire industry can we truly usher in the rapid development of the application of computer commercial ticketing.
China's imminent accession to the WTO has brought challenges to the survival of business computer ticketing, and has also brought about opportunities for development. Foreign technology, management, funds, and even business models provide us with the conditions for learning and cooperation, and create opportunities for domestic companies to transform their operations and transform their systems; foreign prints are flooded into the domestic market, and will be domestic and foreign in variety and quantity. Printing industry provides business space. However, the foreign India printing industry enters the Chinese market and separates the market space, which inevitably aggravates the domestic industry-wide competition. In particular, the socialized and diversified business models of foreign printing companies are easy to form economies of scale, thus creating competitive advantages in terms of cost, technology, quality, and service. In the face of opportunities and challenges, only through market-oriented business innovation as soon as possible to adapt to changes in market development can we win in competition.
First, the development of computer commercial ticket printing at home and abroad In the world's economically developed countries and regions such as Europe, America and Japan, the development of computer commercial ticketing began in the late 1950s, with the application of computer technology, the mid-1970s. Entering high-speed development, it entered the peak of development in the late 1980s. The slowdown in economic growth, the saturation of market development, and the emergence of alternative technologies (such as IC cards, magnetic cards, and the Internet) have affected the further expansion of the commercial ticket market for computers to a certain extent. In the early 1990s, they entered a period of low growth. .
Take Japan as an example. In the 1970s, the average annual sales volume of various types of commercial ticket printing equipment was about 120 units. In the 1980s, it reached 260 units, and the peak year reached 320 to 370 units. In the 1990s, it fell back to an average annual sales of 140 units. 90 At the end of the decade, the average sales volume was only 60 to 80 units. According to statistics, the total installed capacity of all types of ticket printing equipment in Japan is currently around 3,000. Due to the unbalanced development of the world economy and technology, moderately developed and underdeveloped countries and regions, there is still much room for the development of computer commercial tickets.
The use of commercial ticketing in China was long ago, but the start of commercial ticketing for computers began in the mid-1980s. Due to the increasing market demand for tickets, the increase in printing volume, and the increasing technical content of various types of tickets, the printing requirements are becoming more and more complicated. The printing of computer commercial tickets has gradually become the main form of linked ticket production lines. , Combined bills production line supplemented by the pattern. According to statistics, the linkage ticket production line has installed more than 400 production lines in China.
Second, the development of computer commercial ticket printing technology dynamic market demand has determined the supply of commercial ticket; advances in technology have promoted the development of commercial ticket technology. Looking at the development of computer commercial ticket printing in domestic and foreign markets, it has the following characteristics and development trends.
(1) Commercial ticket printing tends to be multi-colored, advanced, and complex. In the early stages of development, commercial tickets are mainly printed in general lines, text, and designs. With the advancement of technology, the expansion of the scope of use and functions, and the management of the distribution process, the requirements for the printing of commercial tickets have become more and more complex.
First, the printing of commercial tickets tends to be multicolored and the quality of printed products is advanced. The traditional commercial ticket is mainly based on simple printing. At present, there are more and more color ticket and ticket printing products that are printed with color advertisements at the same time as the ticket printing. The boundaries between ordinary ticket printing and commercial color printing are gradually narrowed, and printing is reduced. The requirements for quality are also getting higher and higher, and polychromism and refinement are becoming a trend.
Second, commercial ticket printing products are diversified and complicated. For different purposes, commercial tickets not only diversify in print size, but also gradually diversify in printing and finishing. complication. In addition to the common printing, numbering, perforation, and ridge line processing, there are digital jet printing, coating, coating, covering, hot stamping, touch cutting, laminating, etc., and there are embossing, offset printing, and concave printing. Printing, screen printing, flexographic printing, digital printing and other printing methods.
(2) The anti-counterfeiting features of commercial tickets have increasingly highlighted the characteristics of many commercial tickets that are of value, and thus also have the need for anti-counterfeiting. The development of economy and technology puts higher requirements on the security of commercial ticket, and commercial tickets with anti-counterfeiting function are also increasing. Anti-counterfeiting technology is more complex, there are design aspects, there are paper, ink and printing methods, with the development of anti-counterfeiting technology, will also promote the development of commercial ticket anti-counterfeiting technology.
(III) Increase in the sales of multi-species and small-batch businesses The range of print products printed on foreign commercial tickets is very wide. It is not a simple ticket printing in the traditional sense. Due to the diversification and individualized development, the number of multi-category and small-batch businesses has gradually increased. More than 10,000 or even several thousand or hundreds of copies of each type of printing business are commonplace, requiring printing companies and equipment. There is good adaptability to this.
(4) The new technology has injected new technologies with rapid development for the commercial printing of computer tickets, which has brought challenges to the printing of commercial computer tickets and has also injected new vitality. Although modern technologies such as IC cards, magnetic cards, and the Internet have had a certain impact on the market application of commercial ticketing for computers, the printing of commercial prints generated around the application of these new technologies has provided a new business space. The development of digital printing technology has also provided a new market for the application of computer commercial tickets.
III. Analysis and reflection on the application development of domestic computer commercial ticket application In recent years, the application of domestic commercial and commercial ticket application has developed rapidly and it has begun to take shape. However, compared with the developed countries and regions in the world, it is still in the initial stage of development and there is still much room for development.
First of all, China’s market economy has just started. The total size of economic development and the spread of computer technology applications have a large gap compared with developed countries and regions. The regional imbalances in economic and technological development are all applications of computer tickets. Provides great room for development.
Second, traditional Chinese ideology and cultural awareness have determined that the tax system reform is a long-term process. At present, in the commercial ticket printing business of computers, the tax-related tickets account for a considerable proportion. With the reform of the taxation system and the gradual standardization of tax-related documents, the market demand for computer commercial tickets will also increase significantly. Only when the tax awareness of the whole society is generally improved, various types of taxes and fees have been standardized, and tax-related documents can form a stable supply and demand situation.
Third, computerized commercial ticket printing in foreign developed countries and regions is not limited to tax-related tickets and marketable securities, but covers a large number of ordinary and special commercial printed materials, such as forms, commercials, packaging, printed materials, trademarks, and labels. , manuals, and so on. The socialization, diversification, and specialization of printing services are common features of foreign printing companies. The printing of domestic computer commercial ticket is mainly used for the printing of various types of bills, and the business is relatively single. In addition, the industry monopoly that remains under the planned economic system still exists, and it is easy to form fierce competition in the development process. Only by realizing the socialized development and diversified operations of the entire industry can we truly usher in the rapid development of the application of computer commercial ticketing.
China's imminent accession to the WTO has brought challenges to the survival of business computer ticketing, and has also brought about opportunities for development. Foreign technology, management, funds, and even business models provide us with the conditions for learning and cooperation, and create opportunities for domestic companies to transform their operations and transform their systems; foreign prints are flooded into the domestic market, and will be domestic and foreign in variety and quantity. Printing industry provides business space. However, the foreign India printing industry enters the Chinese market and separates the market space, which inevitably aggravates the domestic industry-wide competition. In particular, the socialized and diversified business models of foreign printing companies are easy to form economies of scale, thus creating competitive advantages in terms of cost, technology, quality, and service. In the face of opportunities and challenges, only through market-oriented business innovation as soon as possible to adapt to changes in market development can we win in competition.
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