Since September, new shared bicycles have emerged in an endless stream. Yesterday, a mountain biking startup, Beast Riding, held a media conference. This time it also had to come in and burn a sum of money.
The bluegogo is a new shared bicycle brand newly developed by Beast Bikes. It was launched on the 17th of this month in Shenzhen and began operation. At the same time, the beasts and beasts have also received RMB 150 million. B round of financing.
At a media conference yesterday, Li Gang, the CEO of Beast Riding, said that part of the money would be deposited on the Little Blue bicycle.
The company started out as a bicycle sport tracking and social networking application. Later it launched its own brand of bicycles. More than a month ago, it came out with a second series of bicycle products. Prior to the creation of the small blue bike, the bicycles it sold were all aimed at high-end mountain bike products. Even the cheapest bicycles cost nearly 3,000 yuan.
Unlike the bicycles it sells, the small blue bikes displayed at the communication meeting yesterday were bicycles that were controlled at a cost of less than 2,000 yuan.
Although Li Gang used a lot of professional vocabulary when introducing bicycles, the bicycle itself is not much different from other shared bicycles already on the market. It is made of aluminum alloy and it is lighter than 17 kg of Mobylite. The tires are designed with rubber tires and PU solid tires.
Like the yellow car of OFo, it also uses the traditional chain drive and liftable seats, but it is not the same as it brakes using a combination of front brake brake and rear brake brake combination. The smart lock that can be opened in three seconds is a selling point that Li Gang specifically mentioned when introducing a new car. In the live demonstration, he did open the lock soon.
At present, Xiaolan Bicycle has its own factory in Guizhou, and according to the specific operating city, it has found 6 to 8 assembly plants around it to provide bicycles. At the media communication meeting, Sun Ye, the COO of Little Blue Bicycle, said that in the future, the small blue bike will expand at a rate of 15 days into a city.
Next Thursday, it will enter the second city - Guangzhou.
"How much is burned? This kind of project is an opportunity once in a few years." When asked how much money he plans to burn in a shared bicycle, Li Gang replied.
But before entering this field, he was cautious about burning money. At the media communication meeting, Li Gang himself also said that he had previously said that "starting a business is not considering making money is a rogue," and now he has to fight.
Now his opinion is: "When a thing grows faster than 200% or 300%, it may not consider the matter of making money first." In the future, he also hopes to end the two billion yuan financing by July and August of next year.
After the massive capital inflow, it is not the only company that has changed its mind.
In September of this year, a company that specialized in sharing bicycles as a provider of public bicycle solutions, Shi Guowei, the founder of ICBC, once told “Curiosity Daily†that “before we sold solutions, we must make money. Now that you can burn money."
Reproduced from: Small Blue Bike
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