Zhao Xingzheng, climber, alpine guide, outdoor coach, former captain of climbing team of Tsinghua University, 7+2 senior mountain guide, national vocational qualification outdoor teacher.
Zhao Xingzheng was admitted to Tsinghua University in 2007 and joined the Tsinghua University Mountain Wildlife Association in the same year. He joined the Tsinghua University mountaineering team in 2009. He climbed Muztagag Peak in the same year and reached an altitude of 7546 meters. In 2010, he was the captain of the climbing team of Tsinghua University. Organized the "Tsinghua University 100th Anniversary Celebration - The team of Tsinghua University on the two sides of the Taiwan Strait to jointly climb the highest peak of the Yangtze River" to lead 18 people in the team to the summit.
In August 2010, Zhao Xingzheng partnered with Yan Dongdong and Li Lan, and first assaulted the new route on the west wall of the Aji Peak in Sichuan, and began his free climbing. In 2012, he and Li Zan completed three high-quality first-pass routes in the snow-capped mountains of Yunnan Baima, and thus won the Golden Rhinoceros Award for Best Climb Award.
From 2011 to now, Zhao Xingzheng is committed to outdoor training and mountaineering expeditions on the highest peaks in 7 continents. He has repeatedly climbed the highest peaks of all continents and is the youngest Chinese person currently reaching the South Pole. In October 2015, Zhao Xingzheng and his mountaineering partner Sun Tao created the “Mucha Adventure†company. Their main business is overseas destination travel adventures. So far, Mucha Adventure has been set up for the second anniversary.
In the current market situation, each company has its own choice for future development. Overseas, the extreme experience of your brother chose to build a base in the country and develop domestic resources. Sun Bin's peak traveler also chose to acquire an expedition company in Chengdu as a domestic base. On the domestic front, Sora’s total Sichuan and Tibet teams and Sanzhu’s total holy mountain expedition as well as Luo’s elder brother’s Kaituo Mountain have long dominated the mountain, deepening their land resources and forming a monopoly. Mu Hao explored and revealed the future direction of development. What can be said is naturally something that others cannot imitate. It is useless to learn, and it is because the time has not come yet. Then it will take a big move (maybe soon).
Today, what I want to talk about is to practice for many years, start a business for two years, and think a little about the high-end adventure travel industry. Standing inside the company, what you see will only be friction between the departments and think about how to optimize. Standing in the industry to see the company, you will only see how competitors in the industry compete or win together. Looking at the market, we can get a glimpse of the development of the entire industry and determine the future direction of the company. However, if we look at the development of our lifestyle and change the trend, we can better discover the commercial laws behind all changes.
Brief analysis of adventure travel
Adventure travel, from the perspective of industry division, is a combination of outdoor sports and travel. It is also a combination of the sports industry and the tourism industry. It differs from outdoor sports in that it requires the customer to plan an entire journey. In addition to indulging in mountains and mountains, it is necessary to experience the humanities, taste food, and even perceive history. Unlike the traditional tourism industry, even the deep experience of the tourism products, the adventure travel has a high requirement for the outdoor skills of the team leader. It is not just a few mountain climbs that can lead people to climb mountains. There is a need for systematic training and time. accumulation. This is also one of the technical barriers of high-end adventure travel companies. It is really difficult to cultivate a good leader. Having been exposed to outdoor sports for 10 years, I have been involved in the tourism industry for 5 years. I know that thinking about the development of a high-end adventure travel company must not be seen only from these two industries.
There is an upper limit of free time
I remember that at the end of 2012, WeChat launched the public platform. At that time, there were few interesting public numbers that could be written and written. I remember that I began to pay attention to several public numbers in early 2013. Each number is waiting for them to update the push. Article push will open to see, even when it is boring, it will be opened again to flip. Now, only 5 years have passed. The number of WeChat accounts that I am concerned about has already reached more than 50. Each of them has been opened for viewing. Apart from his own company, he is familiar with the authors. As for others, there are many It has been there for a long time. According to industry insiders, the opening rate of the public photo headline is currently at 5%. In other words, Xiao Bian has worked hard to push 20 articles and only 1 will be opened in the push. Why is the change so huge? There is a commercial rule behind this. At present, most of the goods and services in our lives require us to exchange for a certain amount of money. For different people, the amount of money held may be very different. In the traditional business concept, we distinguish between high-end, mid-range, and low-end markets. And if we push the text of WeChat public number as a commodity? The currency used to buy this commodity is time. We need to take the time to open and read. One of the reasons that the opening rate of public account number and picture promotion has changed so much in five years is that there are too many similar products in the market, and the time for customers is limited, the market is so large in total, and the more shops open, each store The less things that can be sold naturally. If the discretionary time is also considered as currency, the difference in the currency held by each individual will be small, and there will be a ceiling.
Adventure travel is a way of life
Having spent so much time talking about the WeChat public number, it is to explain the nature of a business. Buying most service-type products not only requires the customer to pay for money, but also requires the customer to pay for the time. The latter, however, is capped and gradually becomes the deciding factor for customers choosing adventure travel products. Numerous encounters with customers said to me: "I really want to participate in your activities, but there is no time." Really have no time? If the boss is not really strict, it can only mean that you spend too much time elsewhere. Spend time in front of the flowers with the girl, swapping with the brother's push cup, spending time shopping at the mall to browse a dazzling array of goods, or reading a favorite book on a sunny sofa in the afternoon. Of course, these are all good things. However, there are many unforeseen ways of life in the world: after the arduous climb, we welcome the dawn of the New Year on the edge of the African continent; walk on the alpine lake in the Alps and feel the cold wind from the eternal glacier; or stand in Olin. Seeing the Red Sun rising slowly from the Aegean Sea at the top of Mount Pisce to experience these unique things is another particularly beautiful way of life. Unfortunately, at the moment, this lifestyle is not understood and understood by too many people, and it has not become an alternative for them to spend weekends and holidays.
Therefore, a high-end adventure travel service company, especially in China's current high-speed development and expansion of the market, his competitors should not be the same company, at least until the market is saturated. At a higher level, the competitors of current adventure travel service companies should be cinemas, bars, cafes, video games, shopping malls, traditional trips, and all other non-exploration travel lifestyles. If this conclusion is established, from the perspective of landing execution, high-end adventure travel companies can make efforts in the following areas:
Joint practitioners' foreign partners, associate with all adventure travel related lifestyles
Whether it is commercial propaganda or popular education. We want to make outdoor adventures such a way of life into more people’s horizons and become an alternative to their free time. What we want to promote is a way of life. In this regard, the best that China has done at present, besides the advertisements of outdoor equipment manufacturers, may be the China Mountaineering Association. Outdoor safety advocacy, outdoor instructor training, rock climbing instructor training, and mountain rescue training have blossomed in the past two years. It is not only the promotion of outdoor lifestyles, but also the guarantee of the safe and secure outdoor concept. It is a great honour that the core leader of Mucha Adventure has been involved as a teacher trainer and security advocate.
Improve product quality, improve product quality with precision and efficiency
One thing that is not interesting is that no one will take the time to do it. An unattractive product naturally won't take time to buy it. Whether the adventure travel product itself is interesting enough is the fundamental reason why everyone chooses it after realizing it. Whether the schedule is intimate, whether the scenery along the way is beautiful enough, whether the meals are combined, and when the guests return to the hotel to go back to the hotel to take a shower, the shower shower is not enough to be happy. This is a factor that affects product quality. Another factor that has been overlooked in the quality of adventure travel products is the "person", which is to accompany the customer to explore in the mountains, to accompany the customer to walk around the city, to accompany the customer to taste the wine and visit the museum's leader.
I remember once I asked a very familiar customer on the mountain. “What do you think is the difference between our team leader and other team leaders?†The customer mused for a moment, spit out a faint breath and said three words: “Can chat.†I was talking For a long time, afterwards, it was also the case that customers who could choose to travel on adventures, apart from focusing on the security aspects of adventure activities, were also concerned about the depth of communication on the journey. It is not to discuss whether there is equally strong adventure support capability, a leader who has gone through tens of thousands of mountains after rigorous education and systematic thinking training, and has thought and accumulation, and a person who only seeks life in the mountains by brute force, at the depth of thought and In terms of breadth, naturally there is no way to compare it. This is one of the reasons why Mucha Adventure has not been anxious to rapidly expand its "production capacity." Thousands of troops are easy to get. The admiral's adventure has always been a high standard and strict requirement for the quality of the leader. This is a very important core of our product quality. In addition to regularly intensively training professional skills, we encourage each team leader to continue to read and expand the depth and breadth of his thoughts. Even if one day work to get a book from the bag, "African History" is a very common thing here. . Traveling to the world with adventure travel is a fun thing to do. If you go with interesting people?
Above, it is only part of the thinking that can be written for all the adventure travel journeys that the company has been doing for two years. As for the future of adventure travel companies, it is more important to deepen the downstream, or to lay out upstream as soon as possible. Without practice, he dared not speak up. And so on, let's say it.
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