Mobile payment conforms to consumers' payment needs, and has gradually changed people's traditional consumption habits while developing at a rapid pace. Samsung Pay has achieved good results in the past year. Recently, Samsung announced that it will expand the service to Russia, Malaysia and Thailand, which will upgrade Samsung's mobile payment service function and make it a step forward in global layout.
In the year when Samsung Pay went online, the pace of accelerating international expansion was very obvious. Together with Thailand, Russia and Malaysia, which are new to the business, Samsung Pay will expand to 10 countries around the world by the end of 2016, bringing more, convenient and secure payment methods to more consumers around the world.
Among the choices of many mobile payment methods, Samsung Pay has obvious advantages. In addition to sliding the screen up by the Home button, the payment interface can be called up. After selecting the bank card for payment, the mobile phone can be close to the POS card slot area or the NFC reader area for a few seconds to complete the payment convenience. , Samsung Pay also has an advantage in the breadth of application. In addition to supporting NFC flash payment, Samsung Pay also supports MST (Magnetic Signal Security Transmission) technology. The application of this technology can make the mobile phone easily payable on the traditional POS machine. Merchants can receive the money without special upgrade. .
In addition, Samsung Pay's Alipay scan code payment function in China is also a highlight, meeting the needs of more Chinese consumers. Because compared to the Alipay application itself, using Samsung Pay to transfer the Alipay QR code interface is faster, and without networking, which has gained more support from domestic users. It is believed that Samsung's in-depth study of local consumers' consumption habits has promoted its strong alliance with Alipay, allowing Samsung Pay, a convenient payment method, to learn from others and adapt to the needs of local consumers in the development of globalization. .
From the data point of view, since the launch of the line a year ago, the banks supported by Samsung Pay have become more and more comprehensive. It has cooperated closely with China UnionPay and has been supported by many major banks such as Industrial and Commercial Bank of China, Bank of China, China Construction Bank, Bank of Communications, and China CITIC Bank. In the United States, it also supports more than 500 banks and credit cooperatives, accounting for more than 85% of the US debit and credit card market. This actually reflects that Samsung Pay, which is based on the principle of wide, safe and convenient, has been recognized by more users and has given it a unique advantage in the fiercely competitive mobile payment market.
In the current mobile payment market, in addition to Samsung, Apple and Google have also launched similar competitive products. However, with the continuous expansion of Samsung Pay's territory, further deepening of global cooperation, and continuous upgrades of functional services and experiences, the service will be more attractive in the global mobile payment market.
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