The handsome face of the big eyebrows, the fashion and traditional tiger head caps, the passionate red body, the brave and fearless personality, Thomas and friends from the UK ushered in the first Chinese partner - "Yong Bao" On the eve of the Mid-Autumn Festival on September 12th, Thomas and his friends from the "Tuoduo Island" came to the Great Wall, which symbolizes China's 5,000-year history and culture, and gathered together with the first Chinese member Yongbao. A symphony of friendship between the British style and the traditional Chinese style ensemble.
Thomas from Thomas and his friends lined up to welcome Yong Bao
Yongbao Great Wall shocked the first show, wonderful and continuous play
As the first stop of the friendship party between Thomas and Yongbao, the Great Wall party was warm and enthusiastic. A number of different forms of Thomas trains lined up to celebrate, and the rolling hills and the Great Wall complement each other. The scene is magnificent and childlike.
With the theme song of the fat master, the Chinese trains Yongbao and Thomas collectively unveiled, Hailey Wu Sullivan, head of the Asia-Pacific marketing department of Mattel, and Liu Lizhen, general manager of the parent-child sales department of Jingdong Consumer Products Division, for the party. Kicked off.
On-site guests witnessed the appearance of Thomas’ first Chinese friend Yong Bao
(From left: Liu Wen, manager of the maternal and child sales department of Jingdong Mall Consumer Products Division, Pan Ming, sales director of Mattel China, and Wu Jialu, head of the Asia-Pacific marketing department of Mattel, the general manager of the company, and the overall responsibility of Mattel China Baby Products Xu Yan, General Manager of the Marketing Promotion Department of the Consumer Products Division of Jingdong Mall, Yan Yuelong, and General Manager of the Mother and Child Production and Marketing Department of Jingdong Mall Consumer Products Division, Liu Lizhen
At the party, children flashed and smashed the audience. The friendship of the "Crazy Porter" game continued to heat up. The B-box talents featured the "Thomas Sonata". Many families danced under the leadership of the fat manager and worked together to complete the card cool. Recording of the children's program "Big Player".
The drone airborne "Yong Bao" smashed the friendship party
Later, the children boarded the Great Wall and watched a variety of small trains lined up on the Great Wall through the Yihang drone. Thomas and Yongbao led the team to create a visually high-altitude fantasy adventure world for the children. The Thomas fans who attracted the scene screamed again and again.
Infinite innovation, continuous injection of new vitality of the Thomas family
As a brand with a history of more than 70 years, Thomas & Friends has always been committed to content innovation and continuous product innovation. As the first attempt by Mattel to integrate Chinese elements, Yongbao has added many innovative elements to the image creation and character setting of the characters, bringing a new experience to Chinese consumers. Wu Jialu said: "The addition of Yongbao has injected more Chinese elements into Thomas's story. We hope that through this series of 'Thomas and Yongbao's Friendship Party', Chinese children will be able to participate in the growth and growth. Indispensable friendship. Thomas & Friends is the first toy brand under the strategic cooperation between Mattel and JD. Next, Mattel will establish more cooperation with JD. We will wait and see."
In addition to product innovation, Thomas & Friends also value the shift in consumer buying habits. In recent years, Mattel has continued to develop in-depth cooperation with e-commerce to conduct core brand marketing. Since August 2013, Mattel China has officially started its own business cooperation with JD.
At present, Mattel's five major brands Barbie, Fisher, Thomas & Friends, Hot Wheels, and Meigao have all opened official flagship stores in Jingdong Supermarket. By the end of 2015, both parties have achieved an average annual compound growth of more than 150%. This time, Thomas and Yongbao’s Great Wall Friendship Party is no exception. Today, as the exclusive online cooperation platform, Jingdong Supermarket will launch Thomas and Yongbao on the whole network, and launch the “Jingdong Thomas Big Brand Storm†activity to develop customized cooperation from the marketing level.
To this end, Liu Lizhen, general manager of the maternal and child production department of Jingdong Mall Consumer Products Division, who came to the event site, said: "We believe that Thomas & Friends have unlimited potential in the Chinese market. Through the strategic cooperation with Mattel, JD. It will bring a new consumer experience to Chinese consumers, allowing Thomas trains to enter more Chinese families. In the future, as one of the core categories of Jingdong Supermarket, Jingdong Maternal and Infant will continue to cooperate with international brands such as Thomas to provide Chinese consumers with more More quality brand choices and a new consumer experience."
Passing on the value of friendship and creating a great childhood partner
Thomas & Friends is a classic story of the British pastor Rev. W. Awdry in 1945. This series was adapted into an animated cartoon in 1984. It has now broadcast more than 360 episodes, telling the story of blue. The story of the locomotive "Thomas" and his friends working hard and growing together on the island.
Now, Thomas and many small trains have become good friends to accompany thousands of children. Their popularity and popularity are so deep that we can find it in almost every corner of the world. A Thomas train was sold in seconds! Thomas Cartoon has been released in more than 200 countries and regions, and has been translated into more than 40 languages. It is the first place in Europe and the United States to pre-school education brands and Qizhi toys. Children are good partners on the road to growth.
On the eve of the Mid-Autumn Festival, Thomas and Yongbao have a chance to meet in the Great Wall.
It is reported that after the appearance of the Great Wall, Yongbao will lead his exotic friends to Shanghai, Chongqing, Shenyang, Beijing and other cities, and gather with Thomas train fans in the friendship party. In the upcoming new Thomas movie "Awesome Game" and a series of short films featuring Yongbao, Yongbao will also serve as an important role for Chinese babies to bring more Chinese-speaking Thomas's growth story. A wonderful journey of Chinese fun is about to begin, and children should not miss it!
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